How To Become a Super-Affiliate From Scratch

Igor Kheifets: I’m Igor Kheifets and this is the List Building Lifestyle, a podcast
for those who want to build a large profitable email list and make six figures from
anywhere in the world. If you would like to get rich by building a large email list
while helping people, this podcast is for you. I also invite you to attend a free web
class I’m conducting this week to find out how I built a list of four-million-three-
hundred-thirty-one thousand-six-hundred-and-fifty-six email subscribers at a profit.
Secure your free seat at Igor.cx. Attend this free workshop to discover an easy
way to get 50 to 500 new email leads per day on complete autopilot without losing
tons of money. Just go to Igor.cx to attend this free web class. And now, once again
it’s time to claim your list building lifestyle.

Welcome back to another edition of The List Building Lifestyle with your host,
Igor Kheifets. This is a show about list building, but the purpose of building a
list is all about making money, getting more customers, and the one income stream
you can always use, if you have a list, is other people’s products. This is called
affiliate marketing, in case you don’t know, and one of the most fun aspects of
running a podcast is that I get interview some of the world’s top super
affiliates.

My next guest is actually one of the oldest super affiliates there are. In
fact, he was promoting products online starting back in 1999, and in spite of this
industry having this reputation of lots of people lying about their earnings and
lots of people posting screenshots of their bank accounts and photos of their
so-called Ferraris that they own and photos of luxury yachts that they don’t own,
either they rent them or they’re just someone else’s yacht that they just took a
picture of on their sales pages, my next guest actually owns a million dollar
yacht and owned two Ferraris and a McLaren, which makes him an actual super
affiliate who’s living this super affiliate lifestyle, and, of course, it’s not
the reason why I invited him on the show, but more so he was one of those people
whose courses I used to buy, and he was the first ever person that I remember that
disclosed one of the biggest secrets to super affiliates’ success, which is if you
want to make a lot of money as an affiliate, the first thing you need to do is to
build your list and, better yet, to build your buyer list because nothing comes
close to having a list of people who exchanged money with you, like you, who trust
you, and who are willing to do more transactions with you again and again and
again.

Please help me welcome one of the world’s biggest super affiliates, who’s
currently dominating both ClickBank and jvzoo.com all at the same time, Mr. Andrew
Fox. Andrew, welcome to the show.

Andrew Fox: Hey, hey, hey, hey, my man, Igor. First, thank you so much for
inviting me on the show, and that wonderful introduction. It’s great to be here.

Igor Kheifets: My pleasure, my pleasure. Trust me. I’ve been actually … It’s
no secret. I’ll disclose this. I’ve been chasing you to get you on the show. It’s
next to impossible with all the things you got going on, not to say that you don’t
have a great lifestyle, but with all the products you launched this year alone,
with all the events you host. I know you’re hosting events on your yacht.
Actually, I think that’s the … You’re the only person who does that. I’ve seen
all kinds of events. I know that some people even hosted some private workshops on
private planes, but I think you’re the only Internet marketer in the world who’s
conducting seminars and workshops on a boat. That puts you in a unique category
and truly remarkable, remarkable life you have built for yourself.

This interview’s going to be all about helping the list builders, which is the
way we address the audience over here to better understand how to become a super
affiliates, how to become a person who gets paid to promote other people’s
products, who gets paid a lot of money to do that, and who gets paid a lot of
money to do that from anywhere in the world.

I guess to get us off on the right foot, before we go into strategies and
talking about your super cars that you owned, which is I’m personally curious
about, what it’s like to own a Ferrari and a McLaren, why don’t you bring us up to
speed about when and how did you get into Internet marketing, as well as what are
some of the most embarrassing mistakes that you made getting started?

Andrew Fox: Well, I got involved in Internet marketing, Igor. This is crazy. It
was around 1999, the year 2000, and it was one of those things where I was
[inaudible 00:04:56] right around 18 years old, and I was a [inaudible 00:05:00]
entrepreneur, but I was broke. I was working in a car wash for $5 an hour, and
after paying living expenses, while still living with my parents, I really did not
have much money, but I had a dream, and I was relentless. I find a guy online
called Corey Rudl. He was a great guy. Corey was one of the … I suppose the
first pioneers of Internet marketing. This is before Internet marketing existed.
It was like, “Guys, here’s how to run an affiliate program, and here’s how to
manage an email list, and here’s how to write a sales letter.”

The beginning idea, Igor, I actually, for my Christmas present … You know how
everyone gets the … I don’t know. What do they get? Bikes or something or Amazon
gift cards or something now. I asked for these London seminar tapes of an event
that Corey did. They were 97 pounds, and I said to my mom and dad, “I want those
for Christmas,” and they said, “You want marketing tapes?” I, “Oh, yeah,
absolutely.” On Christmas day, everyone’s sitting there eating turkey, and I’m
sneaking off into the lounge to watch these video tapes, and I just watch it and I
get it. I understand, and I’m like, “Holy crap, Mom, I’m gonna be rich,” and I got
it. I just understood, and it just clicked.

Since then, obviously, we’ve had many, many projects. It’s been a lot of fun.

Igor Kheifets: Wow, incredible. It’s interesting you bring up Corey Rudl. First
off, guys, if you don’t know, Corey Rudl was one of the biggest influencers for
some of today’s most notorious Internet marketers, and, unfortunately, he’s no
longer with us. He passed away a while back, but a lot of, many, many of the
guests that I brought on the show and many of the people I consider mentors always
bring up Corey and his courses. There’s definitely a commonality there that I’m
spotting as far as why and how people become successful.

You’re saying that even back in the day, back in the year 2000, people were
already building lists?

Andrew Fox: Yeah. Email was … It was the next logical step because,
obviously, the communication before would be done by postal mail, offline
leaflets, things like that there, and it made sense, Igor, that, well, rather than
having to post mail out … You know it can be expensive cost [inaudible
00:07:17]. I can effectively email someone for … I wouldn’t say for free, but
nearly for free. Just pay an autoresponder for a subscription, and I can reach
people like that. It was really the next logical step. It’s actually accidentally
how I fell in the affiliate marketing.

I was always a good communicator with people. I understand how to write emails
that would get people to engage with me, to like and trust you, and then buy. I
ended up, one of the first products I promoted was a product called Postmaster
Online, which was an automation, like an autoresponder with a few extra bells and
whistles, as we would call them, and I just promoted this as an affiliate, and it
was a $1 trial, and then we billed it $49 or $97 per month, and I ended up making
40 sales off it with about 25 successfully rebilling, and I said, “Holy crap, I
just made 25 times $30 to $50 commission, but, Igor, when you’re coming up from
nothing, and you start making $1,000 a month from promoting someone else’s
product, it’s pretty cool.

Igor Kheifets: Oh, yeah. I know the feeling. It took me way longer. You started
back in 2000, right?

Andrew Fox: Yeah.

Igor Kheifets: I started around the same age. I started around 18 or 19 years
old, but I only had Internet around 2004 for the first time in my life, and I also
had to go through a crazy learning curve, as far as language and computers and
selling. I was never great or natural, as they would say, when it comes to
communication. I was the opposite. I was very introverted, which I know right now
is hard to say. I was really awkward. I couldn’t talk to people. It was just
really bad.

In writing, well, my writing sucked. If you were to tell me that 10 years from
that moment, I’d be one of the highest paid email marketers in the world, I’d be
like, “Yeah, right,” but, for years, I used to write in my notebook, “I make $100
a day online quickly and easily.” That would be my dream. The first day that I
made 100 bucks actually was back on the Warrior forum. I still remember exactly
how it feels. That feeling was way sweeter than the feeling I get right now when
we make 10 grand in a day or 20 or 30 or 60.

Andrew Fox: Oh, yeah. It’s a validation. Even as you say, you’re one of the
highest email writers now, this is the funny thing, Igor. I studied English in
school at [inaudible 00:09:48], and I failed. I think I got a … I can’t even
remember. I got a B or a U, which is upgradeable, and I went on to write my sales
copy, has achieved over seven million dollars in sales in the last three to four
years alone. The teachers, obviously, got it wrong maybe.

Igor Kheifets: I actually find that your ability to convert, whether by
communicating in print or on digital paper or in person has way, way less to do
with your vocabulary or your spelling or your sentence structure than it does with
the ideas that you bring to the table and the energy you project when you’re
putting out that communication, not to mention, as Woody Allen once said, I think
he said that half of success is just showing up, and I think if more people just
… Rather than just buying courses about how to do things [inaudible 00:10:42]
just did them, even if poorly, they’d still be way more successful than they are
right now.

Andrew Fox: As you said, showing up is so important, and mindset is so
important, Igor. It really is.

Look, I talk to some people, and they complain, “Oh, I don’t have enough money.
I don’t have this. I don’t have that, and their mindset’s very lack-oriented, like
there’s lack of in their life, and then I start pointing out things, like, “Well,
do you have a roof over your head? Do you have somewhere to sleep? What’s that
you’re holding? Oh, is that an iPhone? Oh, what’s that 55-inch TV on your wall?
Oh, did you go to The Weekend?” “Yeah.” “Oh, what’s … Do you eat nice food?”
“Yeah, yeah, but I need that, but I do that,” and I go, “Look, my friend, you
actually have … You have quite a lot that you don’t realize.”

People have more than they ever had before, but they choose to allocate
spending on things that are enjoyable all the time. There’s nothing wrong with
that, Igor, but if you come to me and say that I have no money or I’m struggling,
then I break down, “Well, let’s reverse engineer a few things here.” Then they
say, “Well, I don’t wanna buy that online course,” and I go, “Why not?” “Well,
it’s $200,” and I go, “Okay.” “But what happens if it doesn’t work,” and I go,
“Well, it may not work, but guess what, my friend? See those pair of trainers that
you’re wearing, those sneakers that are $50 or $100 or a pair of jeans? They’re
gonna be worth zero, 100% zero, but if you take a chance and you invest, you take
a risk in business or you try to find out who are the good people online and you
listen and you educate yourself, you may get closer to where you wanna get to, but
if you refuse to do that and you don’t take any risks, well, how can you expect to
get anywhere?”

You have to understand that mindset is very, very important, and taking some
small, calculated risks is really what’s going to be required.

Igor Kheifets: I agree with you. I think really poverty is more of a mindset
state than it is a physical state. It’s a really great example you just shared
with us, that people who say they got no money or they got no resources to invest
in the business, you still see them wearing $500 jackets and $300 shoes and $50
underwear. Not that I look at people wearing underwear or anything like that. I’m
just saying that people, like you said, it’s all about priority. It’s not about
budgeting, and I find the same to be true about time.

One of the most common objections you’ll ever encounter when you’re selling
online courses and pretty much anything else is, “I don’t have time.” This is
something we faced, all of us. That’s probably was one of the biggest objections
that I faced when I was selling coaching, when I would get on the phone with
people and offer them a $1,000 coaching programs. I have no time. It’s one of
those most common objections, and the more successful you become, and this is
something that I would be really interested in hearing your input on, the more
successful you become, the more opportunities you have hitting you, but you still
have the same amount of hours in the day and probably more personal commitments
now, so you have to lower the amount of work hours in your workday.

You’re going to learn that, look, productivity is not a matter of finding more
hours in a day, and it’s not a matter of being able to squeeze more actions in a
given hour. It’s actually more about shutting off most things that are hitting you
and prioritizing the most important activities and not doing anything other than
those activities. All of a sudden, you go from making $25,000 a year in your
online business, working 10 hours a day, really just hustling and grinding, to
10Xing that to $250,000 in a single year, working maybe three hours a day instead
of 10 hours a day, and those three hours are enjoyable rather than feeling like a
grind.

I’d love to hear your input on how are you able to go from making as little,
and, again, for you now, it’s little. Back then, it was a lot. I get that, but how
do you go from, say, making $1,000 per month as an affiliate working part-time and
probably busting your ass, to making 100,000 a year or maybe a million a year,
probably working maybe four to six hours a day rather than really, really, really
just grinding?

Andrew Fox: Well, let me [inaudible 00:15:07] this first. This is an
interesting analogy, and I’ll break this down for everyone on the call. This is
the beautiful thing about, as you say, working better with your time, Igor. Let’s
compare yourself to a sports athlete, like somebody who plays football, soccer,
plays in the NFL or they’re a boxer or an MMA fighter. If you look at their
careers and you actually go and look at their results, even the most successful
fighters, they have a very small window of opportunity. They literally hit peak,
Igor, for maybe three years, and then it’s a downhill slope. Unless they have a
bit of a personality or they’ve built a bit of a brand, they’re a hero one day and
then they just fall into the catacombs. They’re totally gone, and that’s why I
think, last time I looked, over 90% of soccer players over here in the UK actually
end up going bankrupt because they’ve got such an extraordinant lifestyle, and
then when the money dries up, they’re gone.

The great thing about businesses is you can be 20, 30, 40, 50, or even 60, but
you can get smarter with age. It’s not a physical thing. It’s a mental thing, and
that’s very, very important.

Now that I’ve given that analogy, I’m going to go into the difference of
making, say, $500 to $1,000 a month to 10,000 to 50 or breaking those $100,000
months. If you think about it, it is logical if, say, you have 1,000 people on our
list, 1,000 people and they’ve bought something, well, if you have … You’re
writing an email to these people. In theory, if you have 1,000 people on your
list, if you have 10,000 people on your list, i.e., 10 times, would you make 10
times your money? Well, it never works exactly like that, Igor. I’ve never seen a
direct correlation, but if you have maybe 10 times the people on your list, could
you make three to four times your money? Yeah, absolutely, you can.

What’s interesting is it takes you the same amount of effort to write that
email, once you learn how to write a good email and a good converting email
series. It takes the same amount of effort to send to 10,000 people as it does to
1,000 people. That’s leverage. What you’ve got to figure out is, how am I going to
drive more people to my list so I can leverage myself better?

Obviously, touching back on what you did, Igor, you’re one of the biggest guys
who does solo ads. It makes sense then for, say, people who are doing affiliate
marketing and they’re building a list by purchasing your solo ads. Well, it would
make sense for them to promote affiliate offers, get that money, and then, instead
of going and spending it on their lifestyle, like going and buying a car or buying
a hotel or something, why not reinvest back into their business, grow that list
quicker, and then leverage themselves to get bigger paydays and keep reinvesting
and keep reinvesting? That’s the difference, choosing to reinvest in your business
when it’s successful versus going and spending on lifestyle stuff initially. Give
yourself a reward. If you need to, go and stay in a hotel for a night or go and
buy yourself a one-off item or something to reward yourself, but then get back to
it and reward yourself by reinvesting into your business.

Igor Kheifets: Absolutely. I think people are so adept to the idea that they
can buy stuff on debt, that they take it way too far. For example, one of my
really successful clients that used to be successful, and then he stepped away
from Internet marketing, the moment he started growing … I’m not going to
mention his name. The moment he started growing in the first, I think, six month
or so, he grossed I want to say $80 or $90,000, and I think profit from that was
about 30%, and one of the first things he’d done was he traded his, an old, a
really old BMW 7 series for a Maserati.

Obviously, he did it on debt, and he said he got a really great deal from the
guy, whatever, but, at that point, I was already making over a million dollars a
year, and I was still driving a shitty car because I come from a world of poverty,
not just North American lack, where it’s like you live next to somebody who lives
in a million dollar home and you’re living in a $200,000 home. I’m talking ghetto
poverty, where people stab each other to steal the money to get food for family,
where there’s drugs on the streets, where mothers don’t let their children get out
of the house after 7:00 PM, that kind of world, and I’ve seen lack, and I’ve been,
throughout my whole life, I’ve been reminded of what that feels like.

My philosophy was never about let’s accumulate more debt and then find a way to
pay it off. My mindset was let’s make so much money that, as my best buddy,
Dennis, says, “So you can buy a Ferrari and it feels like you’re buying a Camry.”
That’s really the idea that I always wanted to achieve.

Speaking of Ferraris, let’s talk about something really interesting. This is
purely for me. Do you like Top Gear?

Andrew Fox: I love Top Gear, yeah.

Igor Kheifets: Huge Top Gear buff over here. You know how they invite
celebrities on the show and they start asking them, “So what was your first car?
What was your second car?” We’re not going to go into it extensively, but I’d love
for you to chat about what it’s like to own a Ferrari, why Ferrari specifically
over other super cars. Why not, say, a Lambo, like most young Internet marketers
do? What made you eventually trade it for a McLaren, and, again, what it’s like,
what’s the experience like of owning a luxury or a super car because I’m seeing a
lot of it over here where I live, and it seems like most people just put those
cars in the garage and never drive them.

Andrew Fox: Sure. Well, I have always been … I’ve been a [inaudible 00:21:11]
since I was super young. I’ve always been passionate about cars, and when I was 14
years old, one of my more distant relatives, I found out that he had a Ferrari 355
and actually a Porsche 911. I was like, “Holy, holy mo- … I gotta see this. I
gotta go. Please take me. Please take me.”

I’m very relentless when I want something. My parents eventually ended up
arranging a trip to my relative’s Ferrari. He took me out when I was 14 years old.
I was mesmerized. All the noise of the acceleration, the rawness, it was just
like, “This is amazing.”

Yo, it’s Igor. If you’re loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I’d really appreciate if you logged into iTunes and rated the
show. It really helps. Thanks.

Andrew Fox: I wanted that car, Igor, more than anything, probably more than
anything, anyone. I had to get the Ferrari. I was about 14 years old at the time.
When I was in school, I used to [inaudible 00:22:20] arch folders and you’d cut
out pictures out of magazines, and then you would Sellotape them into your folders
and stuff. [crosstalk 00:22:29]. It was just obsession. I wanted that car so bad.

What happened was when I was 26 years old, I believe, I signed a contract on
this home. It was a luxurious, super beachfront house right on the beach. It was
my dream home. I really want this Ferrari, as well, but I knew, traditionally,
before I got the stupid stuff … Let’s call the stupid stuff the Ferrari, cars,
because they depreciate and stuff typically. I thought, “Let’s buy the sensible
thing first.”

This was the hardest thing ever, Igor. When you’re saving up and you have the
money in the bank, you actually have the physical cash to go and write a check. At
the time, the car was around $65,000 maybe. When you have that physical cash to go
buy that car and you want that all your life, and not to buy it, that takes a lot
of self-restraint because I [inaudible 00:23:33] to fund the payment towards my
house, so I just ignored it, and I just kept saving towards my house, and we
completed on the house, and two months later, I actually bought the Ferrari 355,
and then I went a little crazy, and another two months later, I bought a second
Ferrari, so I owned both the Ferrari 355 and the 350 at the same time, and I think
I was 26, 27 years old, somewhere around there, maybe 26, and it was amazing.

Even back then, I didn’t really even realize the craziness of it. What do the
neighbors think of this young kid just coming into this quite nice neighborhood in
this place and then there’s two Ferraris at the door? He’s partying all the time.
I never really thought about the crazy aspect. To me, it actually seemed normal
because I’d wanted my life to be this way. I dreamt about it. This was my life.
This was how I was going to live it. I wasn’t going to let anyone else tell me
what life should be like. Go work in a job [inaudible 00:24:34]. Go drive in
traffic every day. That just wasn’t for me. By 26, 27 years old, I achieved what I
really wanted to.

Igor Kheifets: Wow, that’s nuts. That’s nuts. You owned two Ferraris,
simultaneously, at the age of 26?

Andrew Fox: Yeah.

Igor Kheifets: You’re crazy. How is it like to own a Ferrari? I have a friend
who owns a Ferrari, or he used to own one, and he says that if you put them in the
garage and forget to disconnect the battery, then the battery dies overnight.

Andrew Fox: Yeah, it depends. I suppose I actually never had any problems with
the batteries in mine, which probably is testament to the fact I actually drove
them quite a lot, but you did need to take care of them and stuff, and the
maintenance bills are traditionally high on them. Part of that reason is obviously
Ferrari will charge a lot more.

At the end of the day, if you’re putting an air filter in the car, is there
really that much difference in an air filter in a regular car and a Ferrari? I
don’t think so, but the price is five times higher. That’s just the way it is.

Igor Kheifets: Well, it’s not only just with a Ferrari. I drive an S-Class, and
it’s not a brand new S-Class. I’m one of these guys who ain’t willing to pay the
depreciation, but, still, it’s a pretty good car with leather, with massage seats
and all that jazz, right?

Andrew Fox: Yeah, they’re all-

Igor Kheifets: I took it to the mechanic, and I’m like, “So, my wipers sucks.
They go one way. They clean up the windshield, but then they go the other way, and
it sort of smears dirt all over,” and I say, “I wanna change them.” You know what
it costs? It costs $95 to change the wipers on an S-Class. Again, just like you
said, are these really an different? Probably not, but the thing is that they get
hooked on in a certain way specifically and unique to the S-Classes, so they end
up overcharging you for something as ridiculous as putting on your wipers. Nuts,
nuts, nuts. What made you get rid of the Ferrari and get a McLaren?

Andrew Fox: Well, I went through a few cars in between them. I think we had the
Audi RS 4. I had that for … Oh, wait, I bought a … I actually had four
Ferraris, not two. I ended up buying another Ferrari 355 convertible. I had the
drop-top version, and I had a couple. I owned them both at the same time, and then
I bought a Ferrari F430. With the Ferrari 430, I had a few mechanical issues with
them, and it ticked me off a little bit, so I ended up getting a bit grumpy and
sold it. Then I ended up traveling quite a lot because I’d bought the yacht, as
well, around then, and I took off and I was just traveling around the
Mediterranean and having fun. I think I maybe sold the cars back then because I
wasn’t really here to drive them that much, and then I get back into the cars, and
I started collecting Porsches.

Part of the reasons I’ve been enjoying the Porsches is I love doing track days,
and I’ve been doing [inaudible 00:27:35]. It’s been a lot of fun. In the middle, I
got a McLaren, as well.

Igor Kheifets: Wow, crazy. All right. Cool. Enough teasing. We’ve been teasing
the folks enough.

Let’s talk strategy. Let’s talk. Again, I know that we can’t really go much
into detail because that would require for us to record a whole course, and you’ve
got probably something already done for that, but let’s go into the strategy of,
what do you think made you a super affiliate? What kind of maybe success
principles that you followed over the years that are guaranteed to work for people
who implement them?

Andrew Fox: It’s really, Igor, it’s going the extra mile. Let’s break this
down. I don’t mind. I’m pretty abundant mindsetted. I just like to give people
great advice and content. Hopefully, someone will come back after listening to
this interview and hit me up on Facebook or Instagram or wherever and say, “Hey,
dude, your stuff really works.” Goodwill is more important to me than dollars. I
know that’s probably back of the front with a lot of people, but I love just
putting that good stuff to the world.

Let’s assume you’re promoting an affiliate product. It’s a new product release.
As you know, Igor, when vendors launch new products on JVZoo.com or ClickBank,
they’ll do a special period for a launch where they’ll do incentives where they’ll
maybe do a one-off pricing offer instead of recurring or they’ll do a price
reduction, and they’ll have a contest where you can win cash prizes or other
prizes.

Igor Kheifets: [crosstalk 00:29:06].

Andrew Fox: Let’s say [inaudible 00:29:08] the affiliate. They just say, “Oh,
I’m just gonna sign up to my … I’m just gonna promote this to my list, and I’m
gonna send three emails in a week.” Well, I’m like, “Hell, no. Look, I gotta
actually … I gotta think about this and strategize.”

What I do is before the promotion even comes out, I tell my subscribers, “Look,
there’s a product coming out about X, Y, Zed,” whatever it may be. “It’s going to
be really, really good, but I’m actually gonna bring my own bonus package,” and
then I think about what the product is and how I can enhance the value. Why should
they buy through me? What am I giving them extra? I talk about the product and why
it’s good.

Secondly, I may do an interview with that product owner, say, “Look, I’m gonna
promote this product really hard. Could I do a quick interview with you for 15
minutes? You can teach me about the product,” and that gives a bit of, again, more
value to the customer.

There is another [inaudible 00:30:02], Igor, is if people see that you’re
actually genuinely doing a promotion or you’re doing a video with a product owner,
they can [inaudible 00:30:11] and resonate the fact that you’re not just some
bloodsucker, you’re not just trying to sell them something to make money off them
from promoting their product. They feel like this guy actually believes in this
product because he’s going through this extra effort, he’s giving me these
bonuses, he’s giving me an early bird discount, and interviewing with the product
owner. I warn them up before the product’s even live, and then the day before …
This is really important. The day before, say the product’s going live at 2:00 PM
Eastern Standard Time. You need to send an email the day before saying, “Okay. The
product goes live tomorrow at 2:00 PM Eastern, Wednesday,” whenever it may be.
“I’m going to send you the link at 2:45 PM, 15 minutes before we go live, and you
need to be in the first 50 people to receive the bonus package, which is X, Y,
Zed.” Again, you describe the bonuses, [inaudible 00:31:01] the value of the
product. Talk about why the product is good. It’s very good. However, it’s missing
this one thing that will really enhance the product, and that’s the value that
you’re bonuses bring. You condition your customer. It’s all about conditioning the
customer.

Then, when it goes live, drop an email, as promised, and tell them, as well,
the day before, the subject line of the email will be Open Now My 50 Bonuses, so
then they’re prepared for that, and when they see that subject line come in the
next day, Open Now My 50 Bonuses, they’re mentally prepared for that.

Trust me, this stuff really works, Igor. Send out an email immediately, and
then send out a further email about four or five hours later. “Hey, did you see my
email?”

Then, what you want to do, as well … Again, this is really easy stuff. At the
end of the day, look who hasn’t opened your emails so far. You can segment by
opened/unopened. Send an email with the subject line, “Hey, you didn’t open this?”
with a question mark, and then say, “Hey, I notice you didn’t open this email, and
it’s really important,” and just copy and paste the previous email that you’ve
written because you know they haven’t seen it because they haven’t opened it. Send
it to the unopened, and that’s going to boost your sales even more.

What I like to do is I push the promotion for a whole week. I keep dropping
value about how the product will help them, and then, traditionally, say it’s a
five or seven-day launch, on the last day, put a big, big deadline on it, a big
emphasis on the scarcity, the price is going up, the deadline is coming, and make
sure that you also use a timer in your emails. This works really, really well. You
can use, I think it’s … Let me try and actually get [inaudible 00:32:35] product
for you. I want to tell this because this stuff works really well.

Igor Kheifets: Deadline Funnel?

Andrew Fox: Yeah, Deadline Funnel’s good, but it’s quite expensive, and it is
good, but I want to tell your people about … There’s a tool from Martin
Crumlish. It’s called EasyEmailTimer.com. That is going to explode their
conversions. EasyEmailTimer.com. I think it’s $27 or something. It’s really
simple.

Yeah, Deadline Funnel’s good, but it’s quite expensive, and it is good, but I
want to tell your people about … There’s a tool from Martin Crumlish. It’s
called EasyEmailTimer.com. That is going to explode their conversions.
EasyEmailTimer.com. I think it’s $27 or something. It’s really simple. Deadline
Timer has a bit more functionality, but it’s $50 or $60 a month, so it’s way more
expensive. If anyone’s here on a shoestring budget, EasyEmailTimer.com is pretty
good by Marin Crumlish, and he’s a pretty good software developer. He does pretty
good stuff.

That is a rough outline of the strategy that I use, Igor. If people use this in
this promotion to promote affiliate products, I could hand on heart say that they
will at least 2 to 3X times their normal returns.

Igor Kheifets: Well, I can testify that this blueprint is actually … has
brought me probably more money than any other promotional blueprint that I’ve ever
done. The only piece that’s missing for me over here is a webinar, which I’m going
to touch on in just a second, but, first, I want to go over what you just
mentioned and break it down into the elements that make it tick. The first thing I
want to point out is that what you’re showing us here, the principle behind your
behavior, is taking a deep effort approach for the promotion.

I have an affiliate program myself for a traffic agency and for a webinar, and
I see how people promote things, and what I really hate is a half-ass effort by
the affiliate, like somebody who really just all they want is for you to give them
an email swipe and even load that swipe for them into their responder and just
leave them alone. I really don’t like that approach, and, usually, it results in
just way fewer sales than if they truly, truly support you with deep effort like
you just described.

The other thing you mentioned is interviews. Interviews is probably one of
those things that allowed me to get a lot of credibility in the marketplace when I
first got started because, first off, it’s an easy way to create content where you
don’t have to be the one creating the content. It’s just an easy way to get other
people to create your content for you for free that you can then publish to your
list.

The other thing is that when you do an interview with somebody who has more
credibility than you or has more authority than you, well, that automatically rubs
some of their authority and credibility onto you. That’s pretty cool.

Then, you mention you’re teasing your list. That’s pretty cool. Teasing your
list, building up the desire towards that product launch, which is really, really
smart. It actually makes it seem way more valuable.

The other thing you mentioned was that you always offer a bonus, giving your
list a reason to buy from your link and not someone else’s because it’s so easy
for them to go and buy from someone else, gives them a better reason to buy.

By the way, guys, if you think that people will just buy from you because they
like you, that’s wrong. Trust me. They will go and they will buy from whoever
gives them the best bonus, all the time. That’s why your bonuses have to be really
good.

The other thing you mentioned was sending to unopeneds, which is still a very
underrated strategy. I’m not even sure why, but so few people that I know use
that. Probably, a lot of it has to do with people being afraid of being annoying,
to email their list too often, and you said you’re mailing to unopeneds like four
hours later.

Andrew Fox: Yeah. I would probably wait … If I, say, mailed it 2:00 PM
Eastern Time, I would probably wait till maybe 9:00 or 10:00 PM Eastern Time, or I
would program it for the next morning. “Hey, you didn’t open this email.”

Igor Kheifets: Makes sense, make perfect sense. By the way, guys, if you think
that sending to unopeneds will increase your unsubscribe rates or spam complaints,
stuff like that, trust me, it’s not true. Most of the time, what it’s going to do,
it’s going to get you at least half of the amount of opens you got on the first
email, and you will not get as nearly, as nearly as many spam complaints and
unsubscribes as you think you will because these people will just be grateful for
you to remind them about things because we all get busy.

The other thing you mentioned was you’re using scarcity, using scarcity, and
that’s really important. Nothing drives sales better than scarcity, and we had a
whole episode about that actually with the founder of Deadline Funnel that I
recommend you check out at listbuildinglifestyleshow.com.

Last but not least, you said you’re promoting for a whole week. Rather than
just mailing it out once and expecting for people to first, A, pay attention, and,
B, want to buy it, and, C, actually commit to buying it, then, D, actually buying
it, you’re not assuming that it’s going to happen on the one email to two emails
that you send out. You send out for the whole week. Correct me if I’m wrong, but
probably in the last day, you’re really driving it home with more emails just to
press on that scarcity vibe.

Andrew Fox: Oh, yeah. The last day, Igor, minimum of three emails.

Igor Kheifets: Wow, nice, nice, nice, nice.

My strategy is I mail out nine times on the last day. I’m really aggressive.

Trust me, you do think that if you do that, you get spam complaints,
unsubscribes. The last day, when I do that, I actually get fewer unsubscribes
[inaudible 00:38:10]. It’s the last two emails that I send out that get the most
clicks, which is crazy. People just have a tendency to stall right until the very
last second. Don’t they?

Andrew Fox: Yeah. [crosstalk 00:38:23]-

Igor Kheifets: I guess it’s just nature.

Andrew Fox: Here’s an example. Let me explain how even in real life it works.
Say I went on Amazon and I visited and I’ve looked up something like … Let’s say
there was a car book or I look at … What do you call it? The Amazon Echo, and I
think, “Yeah, I’ll have a look at that.” It says, “It’s 90 pounds, but it’s down
to 55 pounds during Black Friday [inaudible 00:38:54],” and so I don’t buy
initially because I’m busy or I’m [inaudible 00:38:59] or I’m on my phone or
something, whatever, and then I start getting retargeted. I open Facebook and it
says, “Oh, Amazon Alexa, come and join us, blah, blah, blah, blah,” but, then, it
gets to Sunday, and they say, “Black Friday sale ends tonight. It ends tonight.
Don’t miss out on your Black Friday. Don’t miss out on your Echo. Save tonight.
89.99 down to 54.99.”

Igor, when it comes down to the last three hours and I know that that’s going
to go up from 55 pounds to 90 pounds and I’ve got a few emails about it, am I
going to buy it? You’re damn right I’m going to buy it, but, you see, as human
beings, we procrastinate. We wait till the last minute. It’s the same as going to
marketing events and offline events. They all fill up at the last moment. It’s
just people love to procrastinate. That’s human nature, but it’s our job as
marketers to keep reminding them of the product and service.

Guess what? If you don’t do it, my friend, somebody else will.

Igor Kheifets: Nice. I love it. I love it. I really enjoy unapologetic,
aggressive marketing because I truly believe that if you are a marketer and you
believe in the solutions you’re promoting, it is your ethical responsibility to do
your absolute best job to promote it and convince other people to buy it, and if
you-

Andrew Fox: [crosstalk 00:40:14] jump in here. The richest man in the world at
the moment is Jeff Bezos, and in in the year 2000, he was pioneering stuff like,
based on the product that you bought, here are some similar recommendations, like
an artificial intelligence [inaudible 00:40:30]. He was knowing that a buyer is a
buyer.

Look at me and super cars. I didn’t just buy a Ferrari. I bought a Ferrari. I
bought a Porsche. I bought a McLaren. Buyers are buyers within their [inaudible
00:40:41]. You don’t just stick to one brand. It’s not like … Even Frank
[inaudible 00:40:45], who says, “Dude, someone isn’t going to just buy my stuff
and then he’s not going to buy anyone else’s. He’s going to consume marketing
content because buyers are buyers. You need to explain that. They’ll buy again and
again.

Igor Kheifets: Agree with you completely, and I’ve been utilizing this concept
more so this year than the previous years because as I’ve been sharing with you
before the call, I spent a long time automating my business so it doesn’t run my
life and so I can just enjoy my life without the business running it, but buyers
are totally buyers by the mindset. It’s not a demographic, like most people think.
It’s actually a state of mind, and I’m a buyer myself. I buy a lot, and I actually
feel bad when I don’t. I feel that there’s less progress in my life if I didn’t
buy something that I can either study or use or improve some kind of area over my
life.

Of course, it doesn’t mean that I take action on everything I buy, but I am
probably way more ahead over the people who don’t buy at all. Just like you said,
if you don’t take any risks, if you don’t take any chances, you’re not likely to
create any sort of results because if nothing changes, nothing changes, and I
truly feel that if you are to become successful in any endeavor, you better get
that investor mindset going because it will serve you and it will make you so much
more money, even though you will get disappointed every now and again.

I’ve had my fair share of stories where I pay 20 grand to people and nothing
happened, and that’s cool because for every 20 grand that I invested, nothing
happened, I have three more stories where I invested and things happened. I’m
choosing to direct my attention towards the successes rather than pondering the
failures.

First off, it’s been a great, great, great, tremendous pleasure interviewing
you and sharing with you about super cars, about yachts, about success, mindset,
about your promotional strategies, and it’s really coming full circle for me
because, again, like I said, one of your products, Affiliate Millionaire, was the
first product where you openly stated, “Look, this is a program about becoming a
super affiliate, and that’s what I’m gonna teach you, but the first thing you need
to understand is that you need a buyer’s list, so let’s do that first. Let me
teach you how to build your own product and sell that product so you can build a
buyer’s list so you can then promote anything you want and become a super
affiliate.” That’s been truly one of the reasons behind my success, why I’ve been
pleased this year alone, dominating affiliate leader awards, knocking off people
that are super famous Internet marketers off their perches.

I truly can’t thank you enough for that. I appreciate you openly breaking down
your promotional protocol, which, again, most people won’t do. A lot of times,
I’ll bring someone on the show and they’ll be hiding things, being afraid that,
“Oh, if people find out how I do it, all of a sudden, it’s not gonna be effective
anymore,” but the strategy you described is just timeless. I think it’s going to
work 10 years from now, just as well as it’s been working for the last 10 years.

Obviously, having listened to the episode, we’re going to have people pretty
much dying to work with you, dying to learn more about you, asking how can they
find out more about your strategies, where can they go to pick up some of your
nuggets? Where can we direct them? Where can we tell them to go in order to get
more Foxy?

Andrew Fox: Absolutely, Igor. I’ve actually just started something recently
where people can hear more about the Foxy Rants and buy my products and services.
It’s gofoxy.com, which is G-O-F-O-X-Y.com, and I usually have an opt-in box there
where they can enter their name and email and I’ll get them on my list, and it
also … Something that I’ve been testing, I did add them to my messenger bot list
so I can communicate with them directly via Facebook Messenger so it ensures that
they get new discounts and special promotions and stuff I had on everyone else.
It’s proven to be very popular.

Igor Kheifets: All right. Cool. Guys, if you want to learn more from Foxy or
about Foxy or just get his nuggets and rants and see what it’s like to be a super
affiliate and living that lifestyle, go to gofoxy.com. That’s gofoxy.com, and find
the opt-in box, get on his list, sign up for the messenger updates and follow this
guy. Follow this guy because he knows what he’s doing, and he’s one of the older
super affiliates in the game. We’re talking about the inception of the Internet
old.

Foxy, I can’t be more grateful for you investing this time to rap with me about
affiliate marketing and working from home and super affiliate success. I
appreciate you being honest and transparent about the way you do things so our
listeners can learn from you and model your behaviors and not blatantly steal, but
model, and get inspired. Thank you very much for investing this time in the list
builders, and until next time we chat, have a good one.

Thank you for tuning in to the the List Building Lifestyle. Get access to previous
episodes, the transcript of today’s show, and exclusive content at our website at
listbuildinglifestyleshow.com. Also, don’t forget to claim your free seat at the
traffic workshop I’m conducting this week where I’m showing how I built a list of
four-million-three-hundred-thirty-one-thousand-six-hundred-and-fifty-six email
subscribers without losing money. And how my clients are pulling anywhere from 50
to 500 new leads per day on their list at a profit without any list-building
experience. Just go to Igor.cx to claim your free seat now.