How I Broke The Code Of Profitable Campaigns

Hey everyone, it’s Joe Rogan back with another episode of the List Building Lifestyle Show hosted by the awesome email marketer Igor Kheifets. Igor knows all about email stuff, and today he’s sharing some real useful tips. In this episode, Igor talks about his own journey and the things he wishes he knew earlier. He used to spend way too much time learning about writing emails when he was already pretty good at it. And he’ll tell you why selling more expensive stuff can actually be easier than selling cheap stuff. Plus, he’ll explain why emailing more often and sorting your audience into groups can make a big difference. And he’ll talk about how he was kind of scared to let someone else help him with emails, but it turned out to be a good idea. So tune in to Igor Kheifets on the list building lifestyle show and get ready to take notes. Oh, and by the way, I’m actually an artificially created voice. Did I tell you that? Get ready to learn some cool tricks to make your emails better and grow your business. Let’s go!

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I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, The List building lifestyle Confessions of an email millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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If I could email myself, my younger self, on avoiding certain email obstacles, what would they be? I would first say that I spent way too much time studying copywriting techniques. I spent way too much time doing that, I think I spent a good deal of seven years of focusing only on copywriting. When I was already good enough to write copy. And improving my subject lines, writing better, copying my email did not actually produce in relative light to the outcomes I was looking for did not produce the necessary impact. 

It was basically taking me from like 90% good to 93% Good, you know, I mean, like it didn’t take me from 90 to 100. But it didn’t take me from 50% to 100% and it took me from 50% to 55%. The big impact later came from different sets of activities, for example, you know, I focused for the longest time on promoting cheap products, like I started out selling cheap products and promoting cheap products and I stuck to cheap products for a long time. And I believe that I should have made a transition much sooner, I should have listened to the advice that was given by a few people and a few books that I read that basically said, it is just as hard or just as easy to sell something for 50 bucks as it is for 500 bucks as it is for 5000 bucks. 

Now, the methodology of how you convert the prospect might be a little bit different, but the amount of effort you will invest to get those conversions will be exactly the same. Meaning the same hours, the same financial investment, the same energy investment, the same emotional investment. So there’s no reason basically to work harder or to work just as hard to make like 1/10 of the money. Now the other thing that I would say is that I can just really, I should just mail more often. 

Because when I started, I didn’t necessarily email every day and on some days I would email once a day, I would never go beyond because I was literally terrified to email more than once a day on some weeks. And what I would actually say is to master segmentation, I would recommend myself to master segmentation better. Yeah, I don’t think I’ve done enough of that early on. That would have been a game changer I believe. Just by segmenting my audience, I would have probably added an extra 50% on top of what I was making. 

And that would be good. Another piece of advice I would have given myself is to let go of my emailing sooner. Emailing my list is the single scariest thing that I know, as far as outsourcing goes, that I’ve had in other words, like I was petrified, I was terrified. I was scared to let go of my email list as far as just letting somebody else write the emails and load them. And I think that was a big mistake. I think three, four years into it. I could have already done so rather than waiting until maybe four or three years ago. And by doing so would have freed up a lot of mental bandwidth to go and do other stuff, which I now understand how valuable that would have been. But back then I was so tired. 

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I was so scared that I just insisted that I should be the one writing the emails, loading the emails just to get it right. So I think it really came, the result of me refusing to let go was a symptom of me not being able to build good checklists and protocols. What I mean by that is, when you hit a certain point in your online business, and you’ve got a bunch of software working for you, which is great, because software dramatically reduces the workload. 

I mean, I don’t know in other businesses where you can get to like half a million a year, having maybe two staff, and like a bunch of software working for you. It’s incredibly powerful and leverages business. However, once you hit a million, once you hit 2 million, right, you need to bring in people because of what is required and the stages, decisions, somebody has to make decisions, somebody has to ensure that deadlines are met, somebody has to ensure quality of work is met. 

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That therefore, I believe I was stuck, actually, at the level of roughly between 508 $ 100,000 a year, which is don’t get me wrong, good income, right. However, for me, being a young, ambitious Jewish guy, I wanted more, and I still have that hunger, and I believe I’m 35. I’ll still have it for another 10 years, hopefully. But I was stuck there for a couple of years. And in my opinion, the reason I was stuck there is because I just sucked at building and outsourcing. But the reason I started outsourcing was because I couldn’t build good checklists and protocols that could be executed by people from all walks of life. 

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That is really the McDonald’s model, the E-Myth model, where you have to, as the operator of the business, have to kind of take yourself out. And the only way you take yourself out usually means you document all the actions you’re taking on a weekly, monthly basis. And you delegate these actions to a bunch of other people. Now, what I didn’t realize is you can only delegate like, as an operator of a business, usually you do a workload of like three to five people yourself. And so, you know, I was trying to find somebody who was like me, who can just get in and figure it out like I did, because no one gave me a manual for this, right? 

But that was a mistake. Because if there is another person like me, who can figure it out, and who can deal with a lot of pressure and operate like a big business, guess what they’re gonna do, they’re not going to work for me, they’re gonna go and start their own business. And that happened to me a couple of times, even one time what happened was I brought in a prodigy. 

This guy was a student of mine really capable, quickly ramped up to 20k per month, and I said, Hey, come work with me. I’ll do rev share, and you’ll just want my business and I’ll focus on growing it and you’ll want the day to day he’s like, Yeah, sure. You know, he was the young ambitious guy, he was dying his hair blonde, you know, driving a Mitsubishi Eclipse and living in a penthouse in a condo in Phoenix. He was like living the life and then was Justin, I don’t think you realize it doesn’t need me as lots of times capable, young males with too many hormones and testosterone in between the ears. 

You know, think and so he ends up leaving abruptly, actually, while I was on a plane flying to Florida to a seminar. So he kind of picked his moment really. And he says, you know, I’m going to go do my own thing. Now, I didn’t have any contact with him to prevent him from doing that. Unfortunately, now I know better. But then he not only did that, he actually took a bunch of my clients with him. So he actually started calling people up, emailing them and saying, Hey, I worked with Igor, I’m leaving, you know, I can do the same thing for you, I’ll do it for less, etc. So he took a bunch of my clients. Now, two years later, he’s out of business. Many of the clients came back crawling, asking for me to take them back, telling me all kinds of stories of him taking their money and then delivering yada yada, yada.

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But that’s like neither here nor there. My point being is that it was like the wrong person to hire because it was basically I did not have good protocols and checklists. But the moment I’ve developed them, that was a game changer for sure. Because it started freeing up a lot of my time, it started freeing up a lot of my mental bandwidth because I could then articulate to people that I was hiring, what I wanted them to do, and be technical people, be it copywriters, be it admin and support researchers. And, you know, that’s how, in case you didn’t know, by the way, you can look into this. That’s how franchises run. That’s how McDonald’s grows. That’s how the subway grows. You know, you get into that franchise, you get a checklist of the things you need to do. And that’s how you grow bigger, but that again, that’s after you hit a quarter of a mil, half a mil. Until then you can be a single operator and just do a lot of stuff.

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Thank you for listening to the list building lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com Now to claim your free package.