How I Broke The Code Of Profitable Campaigns

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If you could advise your younger self about email marketing, what would you caution against spending too much time on? ???In this episode, Igor shares invaluable advice based on his own experiences, covering everything from the dangers of obsessing over copywriting techniques to the transformative power of transitioning to higher-priced products. Discover how mastering email frequency and segmentation can boost revenue, and learn why building checklists and protocols is essential for effective outsourcing. ??Join us as we unlock the insider strategies for email success!

[01:41] Advice to My Younger Self:

  • If I could email my younger self, I’d say: Don’t get too caught up in copywriting.
  • Even after spending an excessive amount of time studying copywriting techniques, and despite all the effort invested, the returns in terms of business growth were not significant.
  • Improving subject lines and copy didn’t yield substantial outcomes relative to the time invested.

[02:34] Pricing strategies: 

  • The second piece of advice would be to transition from promoting and selling lower-priced products to higher-priced ones earlier in the business journey.
  • From advice he received, suggests that selling higher-priced items can be as easy as selling cheaper ones but with potentially higher returns.
  • This acknowledges the similar effort required for conversion, regardless of the price of the product.

[03:50] Increasing Email Frequency and Mastering Segmentation:

  • Stressing on the significance of two key tactics in email marketing: increasing email frequency and mastering audience segmentation. 
  • By implementing these strategies, businesses have the potential to increase their revenue by up to 50%.
  • The strategy involves engaging subscribers more consistently through increased email frequency. 
  • Additionally, mastering segmentation allows businesses to tailor content to match the specific interests and needs of different segments within their audience.
  • By doing this, businesses can optimize their email marketing efforts to drive higher engagement, conversions, and ultimately, revenue growth.

[05:17] Reluctance to Delegate Email Tasks:

  • Acknowledging his initial fear and reluctance, this outsourced his email tasks.
  • Igor reflects on how this reluctance hindered business growth and led to unnecessary stress and limitations on his time.
  • The importance of delegating tasks to free up mental bandwidth for other strategic activities is essential for business expansion.

[07:08] Hiring and growing a business with checklists.

  • Recounting instances of young, capable male he brought onto his team, only to have them leave to start their own businesses.
  • Igor stresses the importance of checklists and protocols for outsourcing, drawing parallels to the McDonald’s model for scalability and consistency.
  • Implementing these frameworks allows businesses to streamline operations, maintain quality, and delegate tasks effectively.
  • By developing clear guidelines, businesses can support growth and expansion initiatives while ensuring efficiency and standardization in their processes.

[09:53] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.