Self Disclosure Strategies

Ladies and gentlemen, welcome to another episode of the List Building Lifestyle Show, hosted by Igor Kheifets. Today, we’re exploring a fundamental question, is it wrong to share too much about yourself and email marketing? Is there a right amount to share? Or can turn off your audience, Igor will guide us through finding that sweet spot between being authentic and maintaining professionalism, drawing from his own experiences, including falling out with a family member, Igor will show us how to navigate delicate personal topics while still forging strong connections with our subscribers. And remember, while I may sound like Morgan Freeman, it’s just an artificial retention of his iconic voice. So let’s follow along with Igor as he shares his wisdom and personal experiences, guiding us and creating emails that really connect with our audience.

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I’m Igor Kheifets and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle. 

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Do you think it is wrong to tell too much about yourself? If it is, then I’m guilty, because I do talk a lot about myself. I don’t think it’s too wrong to talk about yourself. And I definitely don’t think it’s too wrong to tell too much. Like, what is too much? Some things I’d say are just a little bit irrelevant. So I wouldn’t necessarily mention them. Like for example, if you’ve got some kind of embarrassing health issue, then don’t mention it. You know, or if you just had a fight with your spouse, don’t bring that into your list. 

I remember there was this guru who used to frequently do seminars, and oftentimes he would take a lot of his clients who would come to the seminars, he would take them out on a boat, he owned a boat, where him and his wife would be kind of running the show, and they would often bicker and fight in front of the guests. I don’t think that was smart. Because that immediately it’s like a repellent. It’s like a good way to kind of put people off, you know, so you don’t want to bring that out. 

However, there’s a way to talk about its meaning, for example, you know, oftentimes mentioned my brother, right? So, you know, the reason I’m bringing my brother up is because it’s a good, you know, instructional educational lesson. Because me and my brother, we come from the same family, same biological parents grew up in the same neighborhood, in the same household, in the same apartment back in Ukraine, Ben lived in Israel, both of us, he still lives in Israel. I no longer live in Israel, but we walked on two different paths in life. And the reason is, because of the choices we made and the decisions we made at key points of our life. Like I served in the Air Force, he served in the Air Force, you know, like I got married young, he got married young, a lot of like, very sick, lots of similarities. We even look very similar in ease, he’s got the eyebrows as well, and the big nose, but totally different lives. 

You know, he struggles nine to five, frustrated, works two jobs, like, my life is very different. So talking about me and my brother not getting along, and then explaining how our lives are different. And the fallout we had, that’s okay to tell. Now the reason is because I would imagine you probably have a friend or a family member with whom you had a fallout with regards to money success, who doesn’t agree with you on lots of fundamental topics about life and the way to live your life. Right? 

So when I tell a story like that, about my brother, and that’s not getting along, and, you know, making different decisions in life, and this and that, yeah, I’m dissing my brother, or at least I’m kind of not being nice about it, right? I’m kind of taking my position on it, but at the same time, it shows my human side. And the fact that I have the same problems that everybody else does. And if you ever went through something like that with a friend or family member, you can probably relate and you can probably say, yeah, I get that. You know, I’ve been there. 

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I know how difficult it is to fight or argue with a family member who just doesn’t get you and how much it sucks. And then you try to make up with them a few years later. And then two months later, you’re fighting again, right? Because that’s what happened with my brother. We had a big fallout. Then we actually made up when we were carrying the casket for my grandma from my mom’s side. We were at the funeral and we were carrying, I was on the right side, he was on the left side. And he looked at me and said, Hey, I said, Hey, like, let’s you know, let’s stop fighting. I was like, Cool. And then I think two or three months later, we’re fighting again, it was just so lame. Anyway, over the answers about sharing too much or talking too much about yourself.

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Thank you for listening to the List Building Lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.