Self Disclosure Strategies

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Is there such a thing as revealing too much about yourself? 🤔 Today on the List-Building Lifestyle Show, Igor tackles this question head-on as he explores the complexities of self-disclosure in emails. Tune in as he shares invaluable insights on striking the perfect balance between authenticity and professionalism, equipping marketers with the tools to craft messages that deeply connect with your audience. 📧💼✨

[01:45] The Balance of Self-Disclosure:

  • Exploring the question of whether it’s wrong to share too much about oneself in email marketing.
  • Igor talks about the importance of finding the right balance between sharing personal stories and maintaining professionalism.

[02:54] Guidance on Personal Disclosure: 

  • Offering valuable guidance on navigating this balance, Igor draws from his extensive experience in the industry. He shares insights into what to share and what not to share for personal disclosure.
  • Highlighting the importance of authenticity, Igor emphasizes that while it’s essential to connect with subscribers personally, sharing too much can push them away.
  • Moreover, he provides practical advice on how to effectively share personal anecdotes without veering into the territory of TMI (too much information). 

[04:34] Connecting Through Authenticity: 

  • Emphasizing the power of authenticity, Igor guides us to focus on stories that are relevant, relatable, and add value to the reader’s experience.
  • By striking this balance, you can create campaigns that resonate with your audience on a deeper level.
  • By sharing personal experiences in a genuine and relatable manner, you can forge stronger connections with your subscribers. 

[05:51] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.