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Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
which delivers cutting edge conversion strategies from the online trenches straight to
your earbuds. Download the transcript of today’s episode and all future episodes at
listbuilidnglifestylesshow.com. I also invite you to grab a free copy of “The Wealthy
List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival and now
once again it’s time to claim your List Building Lifestyle.

Igor: Welcome back to another edition of the List Building Lifestyle. I am your
host Igor Kheifets. And if you're wondering how can I stand out in a marketplace
crowded with competitors; competitors often more potent, more funded, should I say
better funded, more equipped, smarter, more connected than I am? If you're
wondering how can I, a brand new person, in this really, really competitive
marketplace, how can I stand out? Then this episode is for you because this is a
huge problem right now. I mean everybody wants to have an online business,
everybody. There are new gurus sprouting every single day. There are more and more
people trying to teach something. There's more and more information that's being
created and published on the internet. There's more and more misinformation as
well and there is just more noise, right. It's a very noisy marketplace at this
point and on average the prospect is being hit with anywhere from 4 to 10,000
advertising messages per day. That's a lot of messages. That's a lot of stuff and
not possibly, I mean nobody, nobody ñ I really don't care who you are, nobody can
consume so many advertising messages in a day consciously while living their life.

In fact if all you did was just sit in front of a computer screen all day and
consume ads. Let's just say it took you on average about a second to consume an
advertisement, you'd be sitting there all day long, and you still wouldn't be done
with all the messages by the end of the day. You would be overwhelmed; your brain
would be fried. It would be fried completely. You wouldn't be able to do anything
else and by the time you watch the advertising message 1,027, you'd be completely
shut down like you wouldn't be able to take it. So how do we go about our days
consuming so much advertising and still keep our sanity? The thing about the human
brain and we spoke about this on earlier episodes that the brain is really good at
blocking stuff out, at tuning things out so the brain learned that advertisements
are interfering with its day to day functions and it learned to tune it out. So it
doesn't matter who you are, what you're IQ is, you're brain works the exact same
way. Now imagine what happens if not only you're competing against other people
that are spending money and putting effort and getting creative about getting
their advertising messages across to the prospect in the same space that you are
but also the brain is completely tuning it out. So basically, both of you or maybe
it's the ten of you or twenty of you, or fifty of you are competing for a brain
that isn't capable of giving attention.

Here is an interesting part. There is only one way at this point to get people's
attention. Either you hit on a ëhair on fire' problem that people are wondering
about and that means that if my car broke down and I'm on the side of the road
right now and my battery has died and I see a billboard right next to the road
that says, "Your battery died on your way to work? Call this number and we'll
deliver a brand new battery to you in less than 20 minutes. Dial 1-800-battery
delivery fast." So if that's the case and I have a ëhair on fire' problem that I'm
thinking about right now or it's something that I've been thinking about for a
long time and was still not able to solve then I will pay attention to the ad but
the other thing is of course is the story. You see we learned to tune out
advertising but we never, ever, ever tune out entertainment. In fact,
entertainment actually takes over; it always takes over no matter what state we're
in. If we're sick, if we're busy with some business related stuff in our life,
right, how many of you listening to the show right now, how many of you have
interrupted your work in favor of entertainment such as browsing through your
Facebook feed, such as watching YouTube videos, such as something interesting
coming up on TV such as watching a game. Right? It's always like that. The
entertainment, its value by the brain is always perceived on much higher scale
than advertising ever will be and anything else will be even work. Like I said,
work is not on the highest level of our priority scale; entertainment is and
stories are a form of entertainment. Now obviously, we could say if you really
want to entertain people you should have your own TV show like Donald Trump but
you know we're not trying to ñ we don't play with millions and millions of dollars
here, we're not trying to go national. What we are trying to do is get our target
prospect to pay attention. I'm telling you, there is no better way to do that than
a story because a story since we were kids, we were conditioned to accept stories
as a form of entertainment. I mean if you have kids, you know how incredibly easy
it is to calm your child down before bedtime by saying, "Let me tell you a story."
Like yesterday, my daughter, she was crying her eyes out. She was really getting
rowdy and it was about time for her to go to bed. We couldn't do anything. We
couldn't bribe her with anything to get her to calm down. So at last, I said, "You
know what let's go read this Cinderella story. Let's go do it right now in your
bed." She didn't argue. She's like, "Yes, let's go and do that." She took her
blankets, she went upstairs and we started reading the story and by the time we
were done, she was really satisfied and satiated and she went to bed. So stories,
they work. They work on this incredibly deep level because you don't have to teach
your child about stories, the child already knows somehow, right.

So same thing with their adult brain, the adult brain loves stories; look at
Hollywood, look at the novel market, look at everything that is going on in our
life today, everything is a story. Take Subway, they completely transformed their
franchise and actually saved their business, thanks to the Jared story, the guy
that lost weight. It was transformation and so you absolutely have to tell stories
in your marketing to gain people's attention, to wake them up from the state of
drowsiness and to most importantly position yourself as a different type of
business, a different type of person in such a crowded marketplace. You can't
position yourself differently if you're making the same claims or similar claims
that everybody else but if your story is different, if you're telling your story
and you're doing it in an engaging way, you will be able to easily gain traction
and easily get an upper hand on your competitors. Now the question is how do you
tell the story? What is the process to telling the story? I can't possibly do
justice to this process in a single podcast episode or even a series of podcast
episodes that's why I put together a program that is called, The Ultimate Guide to
Story Selling that you can get at www.bridge.igorsoloads.com , go ahead and visit
that page and pick up a copy of the bridge page/story marketing formula. It's a
nine-step formula that walks you through every step allowing you to put together
your best possible story to promote and market your program no matter what you're
selling but especially if you're selling business opportunities because I actually
present you with examples and case studies from this market in the program. So
again the link is www.bridge.igorsoloads.com and you can get the program at 50%
off during launch. So make sure to visit right now, don't delay, don't miss this
chance. So this is Igor, thank you so much for listening to another episode of the
List Building Lifestyle and I will talk to you on the next one.

Thanks for listening to The List Building Lifestyle Show, make sure to
subscribe on iTunes or Google Play to never miss an episode because who knows just
one conversion tactic we share on the show might double your list and double your
business. Download the transcript of today’s episode and all future episodes at
listbuilderslifestyleshow.com and don’t forget to claim your complimentary copy
of “The Wealthy List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival .
This is Igor Kheifets until next time we talk, have a good one.

This is the ThePodcastFactory.com.