Go Lead Yourself With Peter Wolfing

Igor: Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
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Almost anyone who’s involved in selling prosperity, enjoys helping people.
In fact, they’ll tell you that’s the number one reason they wake up in the morning.
I can appreciate that. I don’t happen to believe it, but I can appreciate it. Thing is
though, the people who are passionate about helping others live prosperously,
often inflict more damage and pain on their mentees because; A, they don’t know
how to teach, and B, they’re teaching the wrong things. Most are just faking it until
they make it. You can’t teach prosperity unless you are prosperous. Even when you
are, you need to know how to teach. I’m getting tired of all the wannabes, and that’s
why I’m pumped about hosting my next guest. He’s the author of the Black Book of
MLM Secrets and I Quit: The Death of a Network Marketer. You may know him as the
founder of Easy 1 Up Wealth Center and a brand new program titled U-Economy.
Peter Wolfing is what I call a natural born educator who not only lives prosperously
but also spreads the message empowering others to prosper as well. Peter has helped
over 400,000 distributors to collectively bring in over $100 million in commissions. Today,
I’m picking his brain about what it takes to be prosperous in these exciting times. Peter,
thank you so much for being here today.

Peter Wolfing: Igor, I am so happy to be here and to be able to pass some value on
to everyone else and all your listeners.

Igor Kheifets: We are pumped to host you, trust me. It’s been a process for me to
get you on the show because I’ve seen your name floating around. I’ve worked with
the people you trained. Many of your distributors come to us for traffic. That’s
how I heard about your program. This is a milestone, in a way, for the List
Building Lifestyle. We appreciate you being here. I just want to launch into the
first question. I’ve done some research about you. I know you are a US Marine. Is
that true?

Peter Wolfing: Yeah. I am a US Marine. Once a Marine, always a Marine. I fell into
it because when you’re younger, you feel that when you do it, you’re doing what
your father was. My father was a Marine in World War II. I figured I’d follow in
his footsteps. I’ve been an entrepreneur my whole life, since I can remember,
since five, I guess. I didn’t really know what it was. If you’ve got that in your
blood, you feel it. I know many of your listeners feel it. Back then, I didn’t
know what it was. I just knew that I loved business. I was always trying to do
something in business but winging it. I had to wing it for the first 19 years of
my life. At that point, I was trying to figure out different things. Nobody would
teach me. I was a little bit lost during that time. I said what’s the best thing
to do is try to impress my father, so I went into the Marines in 1981. It was a
very, very good experience for me. I went to the rank of sergeant in about two
years, which was very difficult to do. I had an MOS, which was in top secret code
and decoding and electronics. If I told you exactly what I did, I’d have to kill
you, so I can’t do that. I had a great time. I had multiple businesses on the
side. My entrepreneurism kept on coming out. I was stationed all around and just
ran different things. I went to college at night, and just always busy doing
something. It was really a great experience for me, not only in learning business
type of things but leadership and how to be able to lead people and what it takes
to be able to be a leader.

Igor Kheifets: It’s really good you say that because I think Mike [Diller
00:04:10] was the first one to tell me that, when I asked him, “Mike, how do you
operate in this really competitive network marketing business where everyone is
selling something, everyone is tapping their friends and family, everybody is
pushing some sort of product, potion, or lotion.” He said, “I don’t really
consider myself to be in the network marketing business. I’m in the leadership
business,” which is, if these are the core principles you learn in the Marine
Corps, then obviously it makes sense why you became so wildly successful in MLM.

Peter Wolfing: One of the core things that you have to learn in network marketing,
and I understand a lot of your people that are listening are not network
marketers, but it also translates itself to business and affiliate marketing and
so on, is you have to lead yourself first before you can lead other people. As you
rise up through the ranks of private and all the way through lance corporal,
corporal, all that type of thing, and as you go through the ranks, you’re learning
how to lead yourself first. Technically, you’re not leading other people other
than somebody may be at a lesser rank from you, but you’re learning these crucial
skills to be able to lead other people. As you become a non-commission officer,
it’s important … I went to a non-commission officer school and things like that
to be able to fine tune and hone those types of things, and you learn little
things that you didn’t know about leadership and to be able to lead by example in
these different traits that you could bring into the real world, that it does
translate very well into network marketing. One of the skills is leadership. You
have to lead yourself, and you lead by example. You just don’t say, “Join my group
and do what I say.” You’re out there. You’re on the calls. You’re out there.
You’re at live events. You’re bringing people to calls. You’re showing them by
example what it takes to be successful, the pace at which you have to grow, and
then eventually you’ll want to teach them to do the same things and, obviously,
kick them out of the nest, so to speak, so they become their own leader. It has a
lot to do with success in network marketing and a major component of that.

Igor Kheifets: You’re basically saying, lead yourself first before you can lead
others. If I’m getting this right, you’re saying that the definition of leading
yourself is simply doing the things that you expect of your followers to do when
you ask them to.

Peter Wolfing: Yeah, absolutely. Absolutely. In business, one of the things I do
teach in business, and most of my mentorship in teaching is about the 90% or I
even say the 95%, the war between your ears, the things that happen between your
ears. It’s not so much technique of lead generation, and so on, it’s 90% between
your ears first. That’s what I mean by leadership and teaching yourself first and
leading yourself first by going in and saying, “Listen, I’m going to do this. I’m
going to make this happen.” You lead by example to show your other people and your
group and so on, and then they follow you accordingly.

Igor Kheifets: Which is really a challenge, I think, for many people getting
started in MLM or with marketing or anything that requires for them to put
themselves out there.

Peter Wolfing: You know why? It’s mainly because we have this employee mentality.
We’ve been brought up to be an employee practically our whole life. You’re not
really taught to be an entrepreneur. You’re taught to go through the worker farm,
become a worker. You’re taught to be able to go in and punch a clock. Even through
school days, go take a test and you get a score. Go to work and you get a score.
You’re put through this mechanism where you don’t necessarily have to really think
for yourself as much. It’s all through the mechanism that’s already there. When
people get out into their own entrepreneurial field where they say, “I’m free. I
could do whatever I want,” and that’s where they blow it because they don’t have
the dedication and the skills to be able to be disciplined enough to work for
themselves and be self-employed. That’s a big issue they have to overcome with
network marketing and just affiliate marketing in general, is they have to make
sure that they have that discipline as if they were employed, but start it with
themselves first, and then they can duplicate that with other people.

Igor Kheifets: There’s a few points that come up for me when you say that. First
off, I don’t think it’s just with the affiliate marketing or MLM. I think it’s a
life issue for many people in general. When they have to get out there in the real
world, the freedom that everyone fights so hard for, it’s also a downside. The
downside of freedom is that you are the only one responsible for the results
you’re getting. In the book, True Believer, by Eric Hoffer, I think they examine
the Nazism movement and why Hitler succeeded. They say that the German people were
perfect for Hitler because they hated the freedom. They did not like to make their
own decisions. They did not like to think for themselves. They appreciated someone
to come in and just tell them what to do. It just made life so much easier for
them.

Peter Wolfing: The environment was perfect for that to happen. We’re really a
victim of our environment. There’s many sayings that say you’re tattooed with your
tribe of the way you’ve been born, the way you’ve been brought up. In the German
society, during that World War II, it was a perfect storm for that to happen.
People were looking for direction. They were looking for leadership. They were
poor; very, very poor during that time. They were looking for someone says, “I’m
going to take you out of this. I’m going to make you proud again.” That was just a
perfect time for that to happen. Sad that it did happen, but the human
expectations, even today, are that people want to have direction. They want the
freedom, but do you really, really want the freedom. My family, my sisters, they
know what I do. They know that I do very well. They know that I’ve helped lots and
lots of people, but they’re perfectly happy with going to punch a clock. They
don’t want that freedom. They would rather have more security than freedom. That’s
okay. I had to come to the realization of that, that some people just want that.
It’s something that I want for my family and I want for people, and I want it very
badly for them. Over the years and years and years of going through the pain of
them not following in my footsteps because I know the feeling of freedom, I just
had to come to the realization that for some people, they just want security
versus freedom, and that’s okay.

Igor Kheifets: It took me a while to recognize that. I’ve had this issue, this
exact issue, happen with my best friend and my brother where I tried helping both.
What I recognized is that they unconsciously reverted back to the safety and the
predictability of having the job of knowing exactly what they need to do every
day. Wake up at seven, punch the clock. You’re back home at two, back home at four
or whatever. There’s no guesswork. There’s no danger. There’s a safety net. The
boss will take care of me or whatever. Sure, there’s some downsides. There’s the
limitations. You can’t go on vacation. You don’t make as much money, nearly
enough, actually, but fine. At least that way they know they get to pay their
bills at the end of the month. They can come home and relax at the end of the day
just expecting to get started all over again tomorrow. I could never accept it. I
just couldn’t accept the fact that some people would go and choose that over being
an entrepreneur.

Peter Wolfing: I’m certifiably unemployable. I had not even considered working for
somebody else in almost 30 years. I guess you have to have a certain makeup for
that. Many people, they just love to be in that comfort zone. It’s very
comfortable. They’re in that ring around them where they’re comfortable. The human
condition wants you to be comfortable. When it starts to get a little rocky, and
they’ve gone a little bit too far out of their comfort zone, the thermostat says
get back and bring it back to a certain temperature. They want to stay in that
comfort zone. People like you and I and many of your listeners on this call, they,
in turn, want to expand that comfort zone. That’s what we have to do as
entrepreneurs is always push out the comfort zone and then become comfortable
again, and then jump out of the comfort zone again, and thus, always expanding
what we’re comfortable with. It’s all about growth. It’s all about growth and
being successful over time. I always want to grow. I don’t want to stay stagnant.
Who wants to do that? I want to grow and be able to grow. Of course, failures are
going to happen with that. I’ve had my share. That’s how you grow and you learn.
Great book for your listeners is The Obstacle is the Way, by Ryan Holiday.
Fantastic book about the stoic mentality. We just did a recent book study on that.
Dynamite book. We also, many of my colleagues that are still in the Marines use
that book, many people in the SEALS and the Rangers, they use that book. It’s a
great study on how to be able to overcome obstacles and be able to learn from them
even if you can’t. It’s good stuff.

Igor Kheifets: I think any obstacle is a lesson. It took me a while to figure it
out. It took me even probably longer to accept the reframe. To me, a failure, even
though it’s a learned concept, it sounds like you’re born knowing that failure
even exists. It’s just something you learn along the way because you’re being told
you failed. To me, failure becomes like a stop sign or a direction sign when
you’re driving. When you’re driving, and you go into, I don’t know, Ontario or
whatever, you see a sign that says Ontario that way. Failures are just life’s
unique way of putting down that sign that says this is where you’ve got to turn or
make a U-turn or just go some other way because the road ahead is blocked or just
not something you need or just doesn’t work for you.

Peter Wolfing: I’m actually starting a non-for-profit called WizKids, wizkids.org,
which we’re still putting the site up. We just applied for our 501c3. What you’re
talking about is exactly what we want to teach kids from six to 18 about failure,
about self-improvement, about entrepreneurship and respect for your peers and
anti-bullying and being able to stand up for themselves versus peer pressure, and
overcoming these types of things, which ultimately raise test scores. For kids,
it’s been proven to work. I had to wing it my whole life as a child, as an
entrepreneur. I just didn’t want that to happen to other kids that are maybe in
the same position I was. Entrepreneur, they feel it but they don’t know. They just
have to wing it because that’s not what they’re taught in school. They’re taught
in school is you’ve got to do well on the test. If you make a mistake, it’s bad.
Mistakes aren’t necessarily bad. They’re ways to grow. We have to be able to teach
our kids that to be able to grow and be better than us, to be able to grow as a
person, as a leader. WizKids is going to be doing that as well, too. It’s really a
way for me to give back and for having the kids not have to go through what I went
through when I was growing up.

Igor Kheifets: It’s challenging, too. As a parent, I know my daughter is five and
a half years old right now. I’m going through these stages, and I’m observing how
she learns. I noticed that at some point, she just wanted to say the right thing
so I would give her praise. At certain times, she would not even give me the
answer because she did not know what the right answer was. She would just hold it
in so she doesn’t disappoint Daddy. We’re still going through this reframe that
I’m trying to instill in her through positive anchoring, that trying is what
matters. It’s not whether you succeed or fail. Trying is what matters, is that you
have to be willing to give me the answer even if you don’t know if it’s the right
one. It’s not about getting it right. It’s really not about that. The success in
life usually comes to those who are trying the hardest. It’s the people who don’t
really care that they fail or not. They know eventually they succeed, however many
failures they need to go through.

Peter Wolfing: It comes from the word desire. There’s a Latin root from there
which basically mean to give birth to or come from within. Desire, as Wallace
Waddle says, is the unexpressed possibility from within us seeking to give birth
and come out. You have to see and cultivate that desire of your children, of
yourself, and to be able to give birth to that idea so it becomes physical. At
first, it’s inside of you. It’s in your dreams, your thoughts. It’s not material
yet. You have to be able to give birth to that idea. Also, one of the laws of the
universe is the law of gestation, which means everything has its time. Birth of a
baby is nine months. There’s other things that take certain time. Sometimes your
ideas and your dreams take time to be able to develop and to give birth to the
idea. Some of the things I’m doing now, it took me 30 years to give birth to that
idea. I wasn’t in the right place mentally. I wasn’t in the right place knowing
success-wise. It had to be the right time for me to give birth to that idea. Many
people on the call, many of your listeners on the call, you have dreams and goals
and desires. You have to be able to nurture those ideas, so eventually it might
come out next week, next month, a year from now, two years from now, but
eventually you’re going to give birth to that idea as long as you go in and you
feed it, just like you would feed a baby. You would feed the baby with the right
information; your eyes and your ears, and you’re listening to the radio show like
this. You’re listening to the positive information, not the toxic news out there.
Just like Igor was saying with his child, he’s feeding them the right information.
What is the right information about failure? Be able to give the right information
or be able to at least get out there and try it. It’s not so much whether it’s
right or wrong, but to have the intestinal fortitude, I guess you can say, to want
to give out the information and not be concerned whether it’s right or wrong or
that you’re going to learn from that and become stronger in the process. It’s a
whole great concept about desire and being able to cultivate that inside of you
that is what’s really the most important thing.

Igor Kheifets: It really comes out when people attempt to do something new, right?
We often don’t believe we’re capable. I’m preparing a promo right now. It’s call
the List Building Lifestyle Master Class. One of the things we’re discussing in
the program is our ideal customer [inaudible 00:18:42] and how our ideal client
makes decisions. One of the things that the way the client makes decisions, and
I’m talking about the classic or the kind of one-size-fits-all business
opportunity seeker or persons looking for a way to make money online, that person,
the way they make decisions and the way they conclude things is if it’s something
that’s brand new, I need to be qualified to be able to do it. In other words, to
make, hypothetically speaking, to make a doctor’s income, I need a doctor degree.
A lot of them can’t comprehend the idea that there is no credential that is
required for you to be able to make really good money and there is no one’s
permission that you need to seek. You can just try it. Sure, you’ll fail at first.
Eventually, you get to a point where you make the impossible.

Peter Wolfing: I’m sure you’ve read the book, Outliers by Malcolm Gladwell. He’s
saying, “10,000 hours of diligent focused effort to be able to be world class at
anything.” I’m sure doctors and so on are much more than that. In affiliate
marketing and in network marketing, we’re not saying that many hours. Maybe a few
hundred focused, diligent, practiced, burning passion type of hours that you’re
putting into your business, you could become world class or write your own
paycheck. It’s incredible. The society that we’re in today, the entrepreneurial
realm that we’re in today with all the technology, people should not be afraid to
start a business. If they fail, so what? A business that we have right now on our
cellphone that we’re able to do something that spans the globe, might have cost $1
million in 2000. Now you can start it up for a few hundred bucks. Come on. It’s
incredible, the opportunity that’s out there in all sorts of different realms,
whether it’s network marketing or whether it’s affiliate marketing or anything.
The digital age is upon us. I just find it fascinating. The opportunity is so huge
out there for the people out there that take it and run with it. It’s crazy.

Igor Kheifets: Technology has become the bridge that closed the gap between our
dreams and our goals, while not having the resources, to now being able to start
amazing projects, nonprofits, startup companies.

Peter Wolfing: If you think about it, everything you could possibly ever want to
know about something you want to start is already on Google. It’s there. The gap
between knowing and doing is like the Grand Canyon. All the information is there.
If you want to start a business, you want to create a product, you want to go into
a network marketing program, whatever you want to do, it’s all there on YouTube
and Instagram and Google. Search it up. The information is there. The information,
you have to take focused action on the information. That’s where the gap is. We’ve
got to take that gap and make it really small. You have to take focused action on
that information and then it’s going to happen for you. Combine that with what
Napoleon Hill says, “burning desire, all consuming burning desire,” and you can’t
lose. You can’t lose.

Igor Kheifets: You sure can’t. As long as you try hard enough for long enough,
eventually you will succeed.

Peter Wolfing: That’s right.

Igor Kheifets: I’m curious. Can you tell us a little bit more about U-Economy?

Peter Wolfing: U-Economy, the general idea of U-Economy is to have people become
their own economy, thus, the letter U. U is not Y-O-U, it’s U. It’s representative
of all the members, thus, people can become their own economy in really one word,
it’s becoming sovereign, becoming sovereign over your life. This way, really, it’s
a wonderful place to be in that if you have the knowledge between your ears, and
if they stripped away everything away from you, and they drop me in Bangladesh or
Boise, Idaho, I can make money. That’s freedom. That’s being sovereign over your
life. It’s your kingdom. You could be control over it. It doesn’t matter what the
president does or what China does or the economic situation or political situation
or anything because nothing is really good or bad. It just is. It’s all relative
to what you compare it to. You, in turn, can see that situation, to not panic, to
be able to know I need to go up, or I need to go down, I need to go sideways
because you have the knowledge to be able to go in any direction you want. That’s
sovereignty. That’s, thus, becoming your own economy. We have digital education in
the back there, and basically teaching people what they don’t teach in school. We
have live education. We also have recorded education in the back. We do book
studies every single week. You’ve heard me mention a few of them. We really
believe first we’re a secondary education company that happens to have a business
opportunity attached to it, and thus, be able to create people that are
independent and have that happen anywhere in the world. I’m so proud of the things
that I’ve done over the past 20 years. Actually, the numbers are much higher than
you had given before. If you count all the people in the international countries,
it’s over two million people that have come into my businesses and done very, very
well over the years. It’s really about impact, and it’s about contribution to
people. U-Economy is really the culmination of me learning over the past 30 years,
what works and what doesn’t, and passing on my knowledge in a compact format for
people from anywhere from $20 to $60 up to $50,000. It depends on if you want to
go on a cruise, and we’ll teach you on a cruise. We’ll teach you all over the
place. It depends on what is right for you at the time and how far you want to get
into it. We’ll be able to teach you along the way and be able to show you how you
can be sovereign in your own life.

Igor Kheifets: Where do we go to find out more?

Peter Wolfing: Just go to ueconomy.com. Actually, you can go to ueconomytv.com.
There’s a whole webinar you can watch regarding what it’s all about and how it
works. If you have any questions, by all means, I’ll be happy to help you and
guide you to someone in our program that can assist you.

Igor Kheifets: You heard him boys and girls. It’s ueconomytv.com for the webinar
or ueconomy.com for the actual program, which you can register and go improve your
prosperity capability, as I’d like to call it. Peter, thank you so much for taking
the time to rap with me today. I, too, like a good page-worth of notes, and I know
this stuff inside out, and still this is pretty good stuff. I really appreciate
all the concepts we talked about, the leadership concepts, the not minding the
failure, the perspective that you briefly mentioned, how everything is
perspective, relative to where you are in your life and what you’ve experienced
before. I highly recommend List Builders, you listen to this call again,
especially if you feel down or if you feel lost. Many, many great insights shared
today.

Peter Wolfing: It’s my pleasure. Thanks, everybody, for coming on here. I look
forward to speaking to you in the future. Good luck, everybody.

Igor Kheifets: Peter, thank you very much. Until next time we chat, have a good
day.

Thank you for listening to The List Building Lifestyle. Make sure to subscribe on
iTunes or Google Play to never miss an episode, because who knows? Just one
conversion tactic we share on the show might double your list and double your
business. Download the transcript of today’s episode and all future episodes at
listbuildinglifestyleshow.com. And don’t forget to claim your complimentary copy
of The Wealthy List Builders Survival Guide at listbuildinglifestyleshow.com/survival .
This is Igor Kheifets, and until next time we talk, have a good one.