Email Storytelling Playbook

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How do stories turn ordinary moments into extraordinary experiences, shaping the entrepreneurial world with their narrative prowess? Join us as Igor lays down his best storytelling techniques that define the entrepreneurial journey.

[00:00] Donald Trump  Introduces The Show:

[00:20] In this episode, Igor delves into the art of storytelling as a powerful tool to illustrate the challenges of procrastination faced by entrepreneurs, using vivid scenarios, humor, and relatable anecdotes to emphasize various aspects, from nightmare scenarios to ideal outcomes and debunking misconceptions.

[02:05] The Power of Storytelling:

  • One of my favorite topics in emails revolves around stories. These stories paint a vivid picture, especially when illustrating the repercussions of an entrepreneur’s procrastination. 
  • Essentially, painting an idealized image of what an aspiring customer could achieve without the hindrance of procrastination.

[05:31] The To-Do List Dilemma:

  • Another effective approach involves dismantling limiting beliefs or debunking commonly held misconceptions. Take, for instance, the prevalent belief that kick-starting your day with an exhaustive to-do list enhances productivity.

  • Contrary to popular belief, it’s not only counterproductive but outright incorrect.

  • Referencing “The Perfect Day Formula,” the author emphasizes how overwhelming a lengthy to-do list can be. Instead, the key lies in identifying the single most crucial task for the day, an approach I adopted during my time in London.

  • By focusing on one priority—something urgent, akin to a task you’d tackle if leaving town the next day—I ensured completion daily, sometimes even surpassing that one task. Our brains function better when focused on one objective. Anything more than that leads to chaos and distractions.

[08:18] Drawing Inspiration from Media and Humor:

  • Furthermore, utilizing references from movies, television, or music can be impactful.

  • Craft a story showcasing a character who either excels effortlessly or struggles due to procrastination, drawing parallels to the philosophy being presented. 
  • Similarly, humor can be a powerful tool. Consider humorously challenging industry experts or personalities renowned for their productivity. For instance, Ian Stanley’s satirical take on a hyper-productive entrepreneur, humorously exaggerating their absurd dedication by showcasing extreme behaviors like working on a laptop while on the toilet, highlights the folly of the ‘constantly connected’ work mentality.
  • These varied angles and approaches offer rich possibilities to engage and captivate audiences while addressing the issue of procrastination.

[10:27] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.