Eliminating Friction: What, Why, and How?

Well, hello there. This is your master of ceremonies, your Chester extraordinaire, the one the joker. Why so serious listeners? Oh wait, no need to answer I cannot do today on this devilishly intriguing episode of the list building lifestyle show we use spinning the wheel of fortune with your unapologetically candid host Igor Kheifets. Let me ask you something. Have you ever felt that nagging sensation that makes even the smallest of tasks feel like such a drag? Well, what my friends call friction. I mean, friction sounds like kales, which in turn sounds like fun, but not everyone appreciates it as much as yours truly. So, in this twisted episode, it will take you down the rabbit hole to review the tricks of reducing life’s jarring friction. So, buckle up my Chester’s knowledge, prepare to explore your inner psyche, identify your friction points, and embrace the thrill of improvement. Are you ready for a hilariously good tie?

01:18

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus a $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:03

What is friction bestselling is anything that makes me go, you know, like things that I don’t like to do like eating broccoli is friction, going to the gym is friction. Or sitting down to sell, for example, writing an email to my list might be friction, right? If I’m not great at writing emails, I might experience this as friction. So, anything that makes me feel like that, I look for ways to either systematize it, outsource it, or otherwise eliminate the need to start from scratch. So, with my emails, for example, I use what we call swipe files. A swipe file is an inspirational file, if you will, it contains both emails and templates that can be used to never have to start from scratch. So, if I’m writing an email to my list about another business opportunity that I’ve discovered that I think they should check out, I can go into my swipe file, find an email that was written about a business opportunity in the past, and just kind of rework it a little bit rather than starting from scratch. Right. So that’s an example of how you would go and eliminate friction. And another friction point is if you’ve got a website that has a form on it, and takes in a potential lead, and you have to be the one to physically be there to follow up with that lead and have a phone call with that lead, you’ve just created a friction point. Because if your way, let’s say the lead came in on the 24th, because somebody’s really, really, really, you know, on fire to sell their house, if you don’t process that lead right away, the more time passes, the more you’re So, gonna lose it, right. So, if you had an automation, an email, maybe a robot phone call, that sends a voice message to that prospect saying, hey, I just want you to know that I got your inquiry. And I’m away for Christmas right now. But I’ll be back tomorrow. And I’ll give you a call. So, keep an eye out. In fact, put my number 555555555 into your address book right now, so you know what I’m calling. But in the meantime, just don’t sit there empty handed, I want you to go to www.igor.com/sell my house. And to check out this free report I put together that gives you the five things you need to have in place before you can successfully sell your house above market value.

04:27

So, enjoy, Joe. So, this was an example. This is an example of how you eliminate or at least reduce a friction point where now somebody who applied to work with you in some way has to sit there and wait. Now we live in a fast-food world. We live in a world where, you know, fast is not fast enough and where people want everything and they wanted yesterday. So, you know if he didn’t have to wait for three days for you to get back to them. You’re not making that sale. But if you’ve got something like this, you’re probably going to want to increase your chances to at least get your foot in the door. And that could be another friction point elimination. So, anything, the way I look at friction is anything that gets in the way of my outcome. I’ll give you one final example, which I think perfectly illustrates this point. So, I’m not great at cooking. In fact, I hate it. Now, because you invest a lot of time, a lot of creativity only for a, you know, for it to be gone in, like 10 minutes, right. So, one thing that I’ve done in the past is I’ve had someone prepare food for me, so I can just take it out of the fridge and eat it. But what I noticed is that I can only sustain two friction points, meaning that if I have to take out the plastic boxes from the fridge, right, and that’s initiating the process, and then I put it on the plate and into the microwave. That’s good. I can, you know, take my, you know, my macaroni and cheese, put it on the plate, stick it in the microwave for like 30 seconds and eat it. Okay, that’s good. For me, I’m good enough for that. But if there’s another friction point there, I can’t sustain it. So, let’s say I got mac and cheese. But I also have broccoli that I need to eat. But the broccoli I need to wash it and I need to cut it; I won’t do that. That’s too much friction. Personally, I will skip the broccoli and only eat the mac and cheese. Not because I don’t like broccoli. But because I have to wash it and I have to cut it. And that means there’s two more friction points that I’m just not willing to sustain. Not because I’m lazy, it’s you know, if you look at the way I work, I can be a lot more efficient than most people but specifically in the kitchen, when it comes to the food that I need to prepare to eat. That’s I know my limits now, like if there’s too much friction, then I can do it. Therefore, I have to look for all the ways to minimize it. So, you know for me to eat the broccoli, it has to be washed, it has to be cut, so I can only take it out of the fridge from a box and put it on a plate. That’s the most I can do.

07:03

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my bestselling book at www.igorsbook.com. It explains how we made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com. Now to claim your free package