Bytes, Pages & Perceptions

Alright, Alright ladies and gentlemen, Joe Rogan here. Welcome back to another episode of the list building lifestyle show, with the email maestro himself, Igor Kheifets. I gotta say, Man, eager shows where it’s at. Always nice to be here. Even though I’m not really here. I’m just an AI clone. But let’s not get philosophical, shall we? Now, if you’ve been off the grid and don’t know who Igor is, he’s the guy making waves in email marketing, hosting this dope podcast. And he’s the Amazon Best Selling Author of list building lifestyle confessions of an email millionaire. talk about multitasking. And speaking of books, here’s a confession for you. I’m Joe Rogan. And I haven’t even written a book yet. Not even a measly PDF, heck Igor, give me some tips, man, maybe I can finally turn out at least a coloring book or something. Jokes aside, today’s episode is going to blow your minds. We’re diving into the world of, well, the world of books, obviously. And we’re specifically discussing the differences between PDF books and physical books. Heads up, it’s about perceived value more than it is about real value.

01:07

I’m Igor Kheifets, and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:52

Yesterday, I was watching some dad joke videos. And because I mean, because I’m a dad and I have to keep up right? So, there was an ad that popped up for me in Russian. And that was by this woman, and she starts talking about longevity. Now she’s young. But she talks about longevity. And you know, if you want to live longer, if you want to have a healthier, higher quality of life. And if you want to know the secrets of how people end up living until, you know, 100 years old and stuff. You know, we have compiled a report, if you report a PDF report that shares five studies that you know, that were groundbreaking that we’re revealing the share of five things that have a huge impact on your longevity as a human being. So, if you would like that, then download the free report.

02:43

And so, when I download the report, it’s a very well done, high-quality report that looks beautiful and everything. And it has lots of data in it as well. And lots of you know, visual representation of the data. Like for example, if they ran the study about, let’s say, people who have good genes, and how it affected you know, their longevity. And they discovered that I’d say your genes have like a 50% impact on that or something. So, they’ll do like a chart. And I’ll say, you know, genes, food, exercise, you know, fresh air, and they’ll put like the jeans bar to the 50 percentiles. So, you can basically start comparing, you know, how important is having good jeans versus just, you know, eating well, and exercising, and so on, and so on and so forth. And they did it about a bunch of stuff, the food you eat the relationships, the amount of time you exercise, the frequency of exercise, taking pills, not taking pills, getting into the sunshine, not getting to the sunshine, which country, you know, is it better to live for best longevity, and so on and so forth. That was a valuable report. But do I remember the name of the person who wrote it? Nope. Did I take it? I mean, was there an offer? I’m not even sure if there was. So, it’s like now it’s just sitting on my hard drive. Or I mean, that’s it. So, when they started mailing me, and I really hope they do, they still haven’t. But when they start mailing me, I will pay attention. I’ll see what else they got going on. But if it was a physical book, it would have been a totally different story. Because recently, I came across an email that landed in my inbox from Kathleen Petty Core, something like that, where she was advertising a book about how to invest in real estate as an expat.

04:37

So overseas real estate basically is like if you live in America, how do you invest in the real estate in Ecuador and whatever. And it was a physical book, which I went ahead and purchased. So, I remember the author’s name, I remember the messages. I see them differently. So next time they email me about maybe a conference or a seminar for expats, or maybe a zoom call that are good We’ll be doing for some q&a, it’s gonna have a different impact compared to the people who gave me a PDF, even though the, the information shared in the PDF was very good, but it’s just, I’m trapped in the biases, that then my brain responds to and doesn’t respond to see if it’s a PDF, and no one bothered to put it into going to a print book, you know, it’s not as valuable to me, as, as someone who puts it into print book. Now what’s really cool is that to turn a PDF into a print book, it doesn’t really take much, if you went to the trouble to get a PDF going to make it into a print book, you can use something like lulu.com. And we use lulu.com, to print our book and ship it to you guys. So, when you buy it, you know, it’s basically they’re the ones doing the printing and the shipping. So, but essentially, the original content of the book is in a PDF file.

05:57

So, I could have gotten lazy about it and said, hey, just, here’s the PDF file, not as much value, but you print it. And there’s value, right? The difference is, I just went to a website, uploaded the PDF there and turned it into a physical book. And it instantly has more value. Now, what’s really crazy, is that if any of you are familiar with the book, the subtle, the subtle art of not giving a fuck by Mark Manson. It’s a bestseller. So, a lot of noise, a great self-help book. But I’ve been following Mark Manson, before he published that book, he actually used to be a dating coach. And before that, and then the relationship coach, etc. And when he published his book, which became a bestseller, guess what? He admits that that book is largely just a compilation, just self-help, you know, a bunch of his blog posts, assembled into a book.

07:03

Think about it, how low value is a blog post, even though his blog posts have always been great, and I’ve always enjoyed reading them. But how low value is a blog post compared to having a bunch of blog posts in a book, one makes you a content creator, somebody who publishes stuff online. But the book makes you an author. And of course, in this case, a bestselling author, which leads to him getting another book published, and then also writing a book for Will Smith. If he just stuck to his blog, he would have never gotten those deals. And that’s best selling something to remember, there’s just a lesson in how we all perceive value. Because there’s always a mechanism away that the market or the audience will perceive the value. Perfect example, I can. So, I take my son to soccer practice. I can be telling him what to do, giving him advice, telling him to pass with the inside of his foot. And you know, when should the bullies laces, and he just won’t listen to me. He literally tells me to shut up and not talk to me. Don’t tell me I know what I’m doing. Like that’s actually what he tells me. He’s four and a half. But when the coach says the exact same thing, he listens, because the coach, for some reason, has that authority over him and my son has a bias towards what the coach will say versus what I will say. So, if I am to dispense advice to my son, I actually have to tell the coach to tell him and that’s the only way it registers

08:34

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package