The Art and Science of Email Follow Up with Jon Weberg

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

00:50

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets, at the dam hosting my good friend, Jon Weberg. Now today we’re going to talk about follow ups. And Jon has a belief that almost no one does it right. Meaning that almost nobody follows up with their potential customers correctly. And Jon really took this to a bit of a different level, he approached it more like an art than a best selling anything else. And it really went deep. So today, I’d like to introduce you to the art and science of follow up predominantly email follow up and how you can maximize your email follow up conversions. If you do it right, if you’re willing to invest a little bit of extra effort. So, Jon, welcome to the list building lifestyle.

01:37

I appreciate you for having me on. We’ve talked about this many times when we finally made it happen. And I’m excited because yeah, most businesses, nearly every single one I’ve talked to, again, they have the basic follow up structure. But almost none of it is actually done correctly. Because there’s so much more to actually build a relationship with the audience, not just sell them. There’s a big difference. And there’s a lot of depth to it. And I’m happy to go through more of it and see what we can come up with.

02:03

Yeah, absolutely. You know, part of what we do for people is we help them build a list. It’s part of our curriculum, part of our, if you will, purpose for existing in Elizabeth’s lifestyle. And oftentimes, what shocks me is just how little effort people are willing to invest in follow up in spite of investing lots of time, money and energy into generating leads building funnels, and everything seems like, you know, it’s almost like building Funnels is now this glorified profession. Of course, thanks to people like Russell Brunson, and the guys over at Kajabi and other funnel builders. But bestselling the follow up sort of gets forgotten people head over to Upwork or Fiverr. And ask some but dude over in Nigeria to write them a $5 follow up sequence thinking that you know, as long as it’s just an email going out, everything is going to be fine. But my experience has been different. In fact, what I’ve learned in my own journey and serving quite literally 1000s of clients is that there are a few elements that can make or break a follow up. And one of the elements that I’ve noticed is, and I don’t know if you noticed this or not, it could be different for you. But for us, I’ve noticed that passage of time is actually very important. While some people will convert right away, what I’ve noticed is that after a certain number of weeks, sometimes months, there’s going to be a spike in sales. Because these people spent enough time in my list receiving emails from me everyday or every other day, whatever. And only then they sort of finally arrived in a place where they can feel like they can trust me, and transact with me, you know. So, what are some of the interesting lessons that you learned over the years, as far as what makes a legitimately effective follow up?

03:57

So, I think the reason why that is why most businesses see that is because you have people who are basically called, they’re ready to buy now ready to buy later. And then some people like we experienced, who buy from you after being on your email list for three years, five years, we’ve had people who are on our list for like eight years and finally buy from us. And what it means is at some point, along building relationships through your follow up, they found something that actually connected with them, they found something that actually made them relate or they found a good enough deal or something hit them from a different perspective. They’ve gotten to finally go, oh, now I actually have interests or now I actually trust the guy or now I actually trust the practice chirps. And that goes along with like I was saying earlier, like in all of our follow ups if for example, we’re doing an affiliate campaign for Joel we’re doing a Philly campaign for you or promoting one of our own packing services. We build out. This is again, something that no one does. Everyone’s shocked when I say it, we build out like I told you like eight or nine or 10 different sales pages that we send in that follow up because Think about it like this. And this is why a lot of people have either from their ads lead generation, a lot of people have people convert right away some, and then none later because their follow up isn’t as good. The 10th time versus the 15th time versus the 20th time versus the 25th time, I give you the same sales page, every single time, your opinion most likely isn’t going to change. Yes, the copy may alternate some or give you a different story. But you’re hitting the same sales page, I’ve seen this message again and again and again. So, what we do, like I said, is we build out eight, for example, if we want a really good campaign, eight different sales pages. One is the general optimized high conversion rate sales page everyone uses, then we build out two to three of their emotions based entirely. So, one will be entirely focused on storytelling of the product, or storytelling of how it was traded, or storytelling about your journey with it. Another one will be just testimonial, social proof based. Another will be simply just a how to guide, walk through how to use it, you know, we’ll do that across the spectrum of what I call entertaining, enticing and educating follow up. By using those three things. You relate both logically, it goes back to like the fundamentals of trying to convince and persuade people, you want to write to them logically, and emotionally. Most businesses don’t do that. Because they say that you want a sales page or sales process, you bring them through, you email them 100 times and send to that same page over and over again, you’re like, my conversions are okay, are decent. But imagine if you actually gave them different perspectives, different real focuses to read and see and view it changes conversion drastically.

06:39

You know, I’ve seen it play out in our own business, especially in mine so there’s a training program that we do, it’s called elite affiliate Pro, where I teach how I promote high ticket affiliate products. And it’s been a bit of a bit of a claim to fame for me in the affiliate space. Because until, until then, everybody knew me as a solo ads guy. But when I came up with the structure that eventually put me on the leaderboards, and all of a sudden, you know, I’m beating people like Michael, same who’s got a list Wait, right, larger than mine? Yeah, I mean, we’re talking to guys who have been doing this for like 30 years now. And, you know, played a part in developing WebinarJam and katra. And a lot of these different things, right. And now he owns the groove. So, Kartar what I’ve done along, like in that particular campaign structure, which have adopted them to pretty much anything else I’ve been doing, especially for my own products and services, where I have more creative control, is that we came up with this concept of angles, where, you know, building up to the launch date or building up to the release of the product. I wouldn’t have multiple angles, usually three, because I’m not an obsessed freak like you. I mean, three is enough and plenty. That’s better than most Yeah, yeah. And really, you know, it was basically three landing pages where the only thing that was different, honestly, was just a headline, because oh, no, it’s kind of like you said, it hits them from a different perspective. Right, right. You know, I call it angle. So, you know, if we were promoting a product, let’s say it’s a software, let’s say, it’s, you know, you know what, let’s, let’s take this, this phone, for example. Let’s say we’re promoting this phone, right? So, you know, this is an iPhone, and therefore, there’s several different angles we can use to promote it. Right? One angle that comes to mind is, look, you want to be one of the cool kids. You know, here’s you got to get the iPhone, and you can put a case on it. Because apparently, that’s a big flex. You know, like, my daughter, I one time she walked up to me, just like that I noticed you did you’re not putting a case on your phone. I was like, Yeah, I was like, well, that’s what rich people do.

08:43

Oh, I didn’t know.

08:45

Yeah, I didn’t know that. So, one angle is you want to be one of the cool kids to get an iPhone and another angle could be, you know, the camera, the camera is so good. Or it has like the anti-shaking thing where it’s like, even if you’ve got Parkinson’s and your anti-shaking hand is really shaking when you feel it’s going to be smooth. So, this is what we talk about when we talk about angles. And you know, you start hitting people with different angles. And what’s funny is again, I don’t know if you notice this or not, if you see this when you send out emails, and you would usually try to build up the angle starting with the subject line, right? Different people will open the emails meaning that if you mail your list three, three times in a row like yep, once a day. And every day use a different angle, you’ll probably have a good I mean some percentage of them opening every email because there’s always going to be people on your list opening everything you send out. Incidentally by the way, these are the ones that purchase the least. But then you’re going to have people who will not open to emails but it will open the third one so I’ll actually be hitting a bigger portion of your list overall with less overlap if using multiple angles, which is why it makes sense to whenever you’re promoting something whether your own product launch whether some you know friends Product Launch and affiliate product launch a book or podcast doesn’t matter what it is, it makes sense to probably extend your campaign over a period of time, right? I noticed a direct connection between the length of the campaign to the amount of money that I’m making. I haven’t campaigned earlier this year, the beginning of the year, in January, where we’ve made over 100 grand. And that campaign actually lasted nearly three weeks, right? Yep.

10:26

That’s the I was just gonna say that’s kind of the optimal, at least for us the optimal length of any campaigns minimum 21 days. Again, with what we do, of course, you do list segmentation, which is a whole nother thing, which is amazing. Of course, we’re watching for open rates, click through rates, we’re testing our headlines, different things. But what’s really big with the 21 days is, again, with my philosophy, the entertaining into tasting and educating content, each seven days kind of has its own little spectrum of those. So, the first seven days is very education. The usual business campaign now the next time next one’s is all social proof, all testimonials, all facts, all logical. The next one’s all emotional, all storytelling, because yeah, the extent of the campaign especially then like that, or just like you’re saying, even have three different sales pages with different headlines or just make it a little bit different video, if it’s a five-minute video, make three different videos, that does so much for conversions, because, one, of course, it’s volume of reaching people with So, just a few more emails, maybe that maybe the 15th headline didn’t get them. They only read the first four, like you’re saying before they missed the other 11. Now they clicked on the 16th. One, that one comes from the FBI. So, it’s repetition is consistency is volume, getting people familiar with your messaging more and more. One of the reasons I like Grant Cardone a lot, he gets lots of hate, gets lots of love, lots of hate. Reason I love what he what he does, his business is speed and volume are his two biggest messages that I take from him. And it’s, it’s entirely true. Another reason we’re quickly gone, people are seemingly afraid, they’re going to spam their lists. And they’re going to email too much. Well, if we’re giving them value, if you’re if you’re doing what I’m saying what you’re saying I have it a little bit different messaging here and there. You’re not spamming them, they love that, because you are you and your email. And then it’s only communication we have between them and the products and the things they are looking for the solutions, they’re looking for the problems they want solved. You’re that person for them, you need to do that, you need to reach out to them. And with volume, especially right now. You know, there’s a lot of crazy stuff going on in the world right now. I don’t know if anyone’s noticed at all quite a bit. Plus, people’s daily lives, dealing for spouses, kids, you know, their own personal health, their family, their friends, everything, there’s so much going on, you have to reach out people understand, you have to reach out that much as you will barely, if not all brick to the noise. So, I talked to some business and I’ll ask him about how often do you email in less than the usual responses? Well, you know, once So, a month, and I’m like, You’re So, one you’re not serving your customers, which is your duty to, you’re missing out on so much money that is sitting on your list. Even if you I’ve literally and I’ve said this before, I’ve literally sent sales pages that release a video and headline and a button to buy an affiliate product for launches. Have my head in the dryer of me showering no joke just above the waist, though. above the waist. I’ve done the phone flipping when I was really young, I got way too creative. 1516 I do Alt. But guess what, even though it was unprofessional quote unquote, some industries you can get away with some you can’t. But even those unprofessional things weren’t normal. It sold I sent him a video of me in the shower talking and then mixed up with a montage and people would buy let’s because what was weird, it was at least some kind of different messaging than just by now by now by now find out find out you know, yeah, I know exactly what you mean. I haven’t tried one in the shower. But I’ll tell you this much. I have an email. It’s like an email template that can be used in, you know, reused and repurposed many, many times. The subject line goes, I’m thinking about you in the shower. And basically, the premise Yeah, the premise of the email is you know that the best ideas come in the shower, and I was thinking how to solve this problem for you, whatever the problem that the prospect is dealing with, right so I finally figured a solution. So go to this page, check it out.

14:36

I might have to use that. I might have to steal that headline, make another shower. Absolutely. I’ll send you a PayPal email for commission payments.

14:44

Right. Do you know what I am? You’re actually one of the influences. As I was growing up to do some of this.

14:51

You make really old men as it wasn’t too long ago not too long ago a couple of years ago because I saw it was when you made the videos in a cafe, you’re making these videos. Yeah, I used to work in your shop. Yeah, right. And you would, you would make a variety, you had a variety of these. And you actually, I don’t buy from anyone. In total, like in my online career, I bought one from you. I think I bought like 20 bucks or 40 bucks with the traffic from you, I bought some crap from you. Because when I was first getting started, I didn’t have a lot of money. I was like, this guy kept having different viewpoints and you had a different message. This one you had a different, you know, the same thing I was kind of talking about but a little bit different. And I’m like, I’m gonna buy from a student that kind of started actually, the journey with you. I bought it from you. I bought it from Frank Kern, who does this also exceedingly well. It’s why Frank sees his done, he sets the bar for guys like us, doesn’t he?

15:48

It’s weird, because new people I’ve talked to renew businesses in certain industries just don’t know who he is. And like, you’re missing out. One, he’s hilarious. And two, you’re just missing out on so much good knowledge. It’s incredible. You abandon from above, and from him hitting a button. One thing from Mike Joel. That’s pretty much it. Because I only buy from them. And this is different for different people. But from people that hit me, like I’m saying, from different things, because different people care about different stuff. Some people are really logical, the exact same people, some people very emotional, some people really only care about, I need to see testimonials and social proof, I want reviews, I want in depth walkthroughs of it, as I’m not buying, you know, by hitting me like that you got me to buy and replicating that really in depth is it’s so good for so much more your leads will become more customers. And also following up with your customers to upsell down sell them so many more the lifetime value of customers from doing that is I think I think this the concept of consistently following up with different angles is extremely important not just for people who run campaigns, but also for people who’ve got any particular one product or service, they sees choose to base their business on whether it’s their own or an affiliate offer, like I got an affiliate income stream that at this point produced, I think over $300,000 in commissions, which means it produced at the very least over half a million sales. And that’s been a consistent go to income stream. So, if something is this consistent, and you can mail it over and over and over and over again, then by maximizing the number of angles you’re mailing, you can tremendously increase your income. And I’ll, I’ll even, I’ll give you two more things, you know, that are within the context of this. One is my good friend Tom woods. So, Tom woods, I know the name, you know the name. So, this guy, I used to grow up on this program with a guy you probably know, I’m not going to name him. But that program made me a lot of money, but then he shut it down and what you know, disappeared from the industry then came back, you know, kind of found Jesus, Jesus, you know, yeah, he sort of had this thing. I mean, every now and again, you see big, you know, business opportunities.

18:07

I think another person you’re talking about with, I’m sure you do. So, sorts so this guy, you know, he ran a contest one time. And I was already an established affiliate for him making very good money. Because he also gave a piece of the back end and his back end was, I think 5k or 10k. And he would like straight up pay half of it. So, every now and again, we’ll get like a five-d payment Just out of nowhere, which was like, Dude, I love these the five K’s out of nowhere. I love that’s a nice, yeah. So, so here, he’s running this contest, right? And I’m mailing like crazy. So, my list of the time not very big, maybe the particular list I’m mailing this to maybe five-d 13,000 people, nothing crazy. And I’m like dominating this leaderboard, because my people are trying to buy and putting together this amazing bonus package worth $500. And, you know, I’m enjoying it. But there’s this guy Tom woods, right? Consistent number three, consistent number three, consistent number three, and he won’t like he won’t go to number 201. But you won’t dropped below, right? So, I started Googling the guy. And it’s like, it’s all political. It’s like he’s got a political show. He’s got a political YouTube channel, everything’s political, and I can’t find anything that has to do with make money online. Right? So, I get on his list. And then very quickly, within maybe a week, I get an email from him talking about money, talking about making money. So, Tom is a libertarian, and he connects the message about you want to be free because it’s all about freedom independent, right? You want to be you need to be making money. So here you can sign up to this other newsletter I’ve got. So, I sign up. And I started getting and I’m not getting on some days 3456 emails a day he and he does that consistently to this day or two. I can that was several years ago, years ago, right? Right? No, he’s still like that. And he mails all the time. And every email talks about something else. It could be a political reference. It could be a book hero, that could be something that happened to him when he was on the trip to Spain with his daughters . It could be that it could be history . Well, dude, he’s doing it so well. And, you know, he just mails unapologetically. And his list is actually small. Like I spoke to him, he admitted that he hasn’t got the biggest list. But he consistently lands on those leaderboards right all the time. And he does such an incredible job marketing to the list. And he proves that you don’t need a huge list to make a lot of money. And, you know, I really put him up there on the pedestal with people, you know, we all should be modeling, you know, Pam, Kern, and others, because they know how to engage that list from many different angles as you sit right now. That’s one thing. The other thing is a little bit more recent. And I went to a seminar and I was able to meet up with one of the guys I really look up to, his name is Caleb doubt. If you don’t know who that is, look him up, get on his list, if you know who that is, you know how awesome he is. So, this guy, you know, is a blue blooded, you know, hardcore business opportunity copywriter master? And what he told me is that look, whatever you’ve got, like, whatever sales page VSL webinar, whatever offer you’ve got, that’s working for you right now. You know, he said that he took one of his offers, and extracted an extra million dollars per year from that offer, just by coming up with 11. Additionally, as we said in the show so far. Right, right. It’s huge for the for So, the offer. And, you know, when I heard that, I was like, that’s exactly what I have to do now with farming. Because if farming launched really well, but then, you know, just like anything, it hits a stagnation point where it’s like not really growing and really dying, sort of like here. And then I was like, okay, I got it. And I started producing different versions of it. You know, I started with VSL turned into a webinar, then now we actually just launched another funnel that we started tasting yesterday, that’s already working, showing like, it’s not like ideal yet, but it’s showing signs, and I know exactly where I need to go to optimize it. And so, we’re talking the exact same offer, but multiple angles, that ends up producing multiples and multiples in revenue and profit. Right, right. And again, I understand the idea that Yeah, but that’s like a lot of work.

22:46

It really isn’t to add a few more. So, I could eject you right now and give me 10 emails about you, it’s such a little, it seems like it. And I think people worry about, well, what if I say the wrong thing. Or if I’m a copywriting guru, you don’t have to. I’ve literally, again, no joke made emails about me writing a sandwich or making a sandwich and related that to business. Like you know, in business, there’s layers, you need traffic, you need a funnel, you need some kind of lead gen, just so I can make a PB and J. And those literally generate customers, people have to lose the anxiety and the pressure. And it’s realized it’s not that difficult if you just take time, write about your cat and how you love your cat. Literally, someone will relate to that. I was gonna say really quick, I liked both those stories. I should, again, just keep adding to the email sequences longer and longer and longer, more ways to relate Morley ways to build a relationship with them. Another cool thing that takes us to another level and that was followed up necessarily, is to do what we’re talking about. If I’m going to do this for a launch I’m doing in ads and in content, because it applies the same way. You know, for example, we have seen the ads for purple , the brand purple, the mattress, okay, so I highly recommend everyone looking at the brand Purple Mattress, I have no affiliation with them. However, I got hit with their ads, and their ads are of the Sask the Sasquatch family. This mom, the dad and son are dirty little Sasquatches and they make the bed dirty and she gets frustrated. She’s cleaning the dishes; she throws the dishes and she gets mad and she needs a better mattress, right? So silly so simple, so easy. But they were a great example of this and saw the Harmon brothers Harmon brothers amazing ads. Because when I got retargeted by them or I saw another ad buy them or anything the Harmon brothers have done. They have between five and 10 different creatives, but again, not from the same angle from a completely different angle, one is just on the technology of the mattress and how it works. The other one’s funny, another one’s that you know you do that across your ads, and you do that across your content, you create, and you cross your email list. And you do it again, if you have the possibility of doing Omni channels through texting through calling through, you name it, conversion rates for any business just skyrocket epically. Because again, through every single avenue of selling, seeing your messaging, you’re relating in a different way. And you’re doing it, especially if you have retargeting in place, especially if you keep running ads, keep emailing, keep being consistent. They’re seeing every kind of messaging possible, relating in every way possible, from every channel possible. Again, and again. It’s fantastic, dude.

25:43

Yeah, and you can even argue that the best email subject lines that you’re testing from different angles can be turned into ad angles, and vice versa, too. Yeah. And with YouTube ads, specifically what I’ve done, and probably if anyone’s listening, the RFC me on YouTube quite a bit. You know, I basically, kind of figured, look, I don’t, I don’t like working too hard. I genuinely did not, I am more into systems. And if I have to choose between making a million dollars while working really hard, versus making 100,000. But having a system that does the work where I only, you know, put in a few hours, I’m going to choose less money, but a system. But of course, with systems, you can actually be smart. And you can structure it in a way where you do end up making a million dollars, but without right, there’s so much work. So, I you know, anytime I approach any kind of task, I think, and I systematize it in some way, shape, or form. And with ads, I figured if I can create a core pitch. Yep. And then I can create hats. So, and then I can pry different hats on if a core pitch. And so, if I got five hats in the core pitch, I can basically have five ads where the pitch is the same, but the initial say 3060 seconds, right? Different. And that’s exactly how I launched into YouTube ads. Several years ago, I basically went on, I had a program that I was heavily pushing at the time. And I figured, okay, what are all the different conversation starters that I can that I can do. And you know, what’s interesting, I tested so many, that just through the sheer effort of test is sheer like trying different things, kind of like in a lab where you sort of trying to figure things out, I ended up hitting on an angle that was so good. And produced click through rates so high that I ended up building like a whole program. I ended up basically switching my main page, my main sales page, from what it was to this new angle, because I figured Look, people are responding to this angle. And the results are much better over here. So not only do you get to increase your overall performance, but you can actually, you know, by testing different angles, you can sometimes stumble into a winner so big that you’re like, you know what, this is worthy of being a theme itself.

28:08

Right? Yeah, I plan to do some pretty crazy cool ads for my launch. I want to do that. I love the vendors. I love Marvel. I’m gonna do one with Thanos and the Infinity Gauntlet, I’m gonna go all purple, I’m gonna do everything. I have one of those. One of my I wrote them down, I have a couple other angles, because again, one of his goods is shocking to people. Yeah, it’s like, I like that saying, if it’s just different hats, you’re putting a different hat, you’re changing the pitch, you’re changing the beginning, you’re changing a little bit some, and it’s so much better to convert so much higher. I plan to do that for a launch. That’s going to be cool. Because I’m coming from the next launch. I’m dumping everything. I’ve seen launches. I’ve learned so many things, no more launching just one thing that has everything people need. Stick with that. You know, I was gonna say really quickly, because I was curious. Who have you mentioned Tom Frank, who is probably your number one to like, number three people you follow? You look up to, like, marketers, business people? I’m curious.

29:13

That’s a good question. So, I need to break them down into what we mean by looking up so if by lookup, I mean, like who are the people that would want to model as in, I would really like to swipe their copy. Or I would really, you know, love to sell products from the angle that they’re selling. Right? That would probably be Frank Kern, because he’s a master at coming up at spinning the same thing in different ways. He’s been very well, very, very well. And the other thing that he does well is he’s so self-deprecating. And you know what I mean? Like his copy is genuinely entertaining because you know, it’s going to be funny. And self-deprecating I think, I think if you can be self-deprecating in your communication to your followers, whether social media, email, your pages, your videos, I think you get lots of points for that. And I’m not as great at doing that in my copy. But I do think I’m pretty decent at it. When it comes to communicating to my paying customers, like when we get on coaching calls from my mastermind or want to get in one-on-one calls sometimes, like, I kind of feel comfortable doing that, but am I copying? Like in my ads? I’m never self-deprecating. And it’s hard to like, incorporate there. Right? Right to like, how do I step that right in there without I don’t want to lower the conversions? I don’t want to know, exactly, you want to risk it because you can, humor can backfire. You know, and you want to be very, very mindful of that. So, I mean, that’s why over the years, I actually went on and I read books on stand up, I watch older Netflix stand up specials, just as a mean as a means of like, seeing what can I maybe steel, ethically sort of steel, you know, and I see this self-deprecating thing, I especially love the people who are self-deprecating, you know, who can really, you know, have a laugh at their own expense. So current is a great transcript as far as people who come up with amazing angles and are able to sustain my attention as the reader, it’s definitely going to be Tom woods, it’s going to be Ben settle, Ben settles. But over the years, he becomes more and more and more and more extreme in the way he expresses his ideas. And I think I’m starting to question whether I can do that with my market. Because I was that a couple of years back, I toned it down a bit and I’m not sure. Like, I’m not sure if it was good or bad going about as far as the business gurus that that can really affect the way I think. So, when they say something I listen, that’s probably going to be Dan Kennedy.

31:57

Always everyone chooses Dan, he’s good. Yeah. Dan Kennedy’s probably the guy for me. Because somehow over the years, anything Dan Kennedy said, my brain doesn’t even question that.

32:09

Right? It just goes up. He’s probably gonna be tested. It’s probably right.

32:13

Yeah. Like some, like if he says something, if some other guru will say anything, I’d be like, yeah, right. I’m not sure. You know, like, if, you know, no offense to Joe Polish, for example, but like when Joe Polish says something, you know, I’d be I’d be thinking about it. I would try to poke holes in it right, then again, no offense to Joe, Joe Polish. No, I would say this. I was gonna say I would say the same thing most. After you’ve been in the game, you’ve done business for a long time, so long as you know who’s well, who’s bad, just in general? I question almost everything I hear from marketers, business people, most of the advice and stuff I actually don’t take to heart. I think people should be very, very selective about who they listen to. Because while I think nearly everything works, you can do drop shipping, you can do affiliate marketing, you can go buy and sell from garage garages and make tons of money, you can do all types of different things. But in general, I think there’s very few people who don’t just talk about what they know, but actually teach it in depth. And that gives it value and actually genuinely cares about the audience. So, like you said, I think Frank Kern is huge. Dan Kennedy’s huge and I think people should only take certain parts of who they listen from, from who they listen to. For example, like Grant Cardone gets a lot of hate and gets a lot of love Grant Cardone, I take business speed, and volume because it’s entirely true. Tony Robbins is kind of more to me in my opinion. Again, some people like him, some people hate him. I don’t know how people hate him. very genuine, caring, real intense. Then a little bit of humor. A little bit of Frank Kern lowbrow humor. And actually unfortunately, I can’t really think of too many other examples that like I said, we I don’t think either of us really follow because I think right now there’s So, a couple people who are kind of leading for a while Russell led a lot of the industry Frank, little bit go he led the industry way back, especially when it got started. He still looks good, but not as much presence. There’s not really a huge presence right now that there are a few but I don’t you know, maybe I’m too old now. And I sort of reminisce about what used to be. You don’t I mean, like the people I used to fall and look up to are sort of quiet these days because I think I settled into their system and routine. There’s one guy who I highly recommend looking up and it’s naval. Rave Conte. Okay. Very, very smart business. Mind. Yeah, he wrote a few books as well. He’s definitely worth checking out because he understands business. So, it’s not so much marketing. It’s more business of business thinking. I think a lot of people are all right, we’ll get into what we do. They lack the business component, this component Yeah, actually, the harp said, Look, we’re coming on time. So, if you don’t know, you gotta launch. And there’s probably lots of affiliate marketers listening to maybe talk about that. Maybe you can talk about what else you got going on these days? And are you sure to do speaking gigs? So, this is your moment, man, the spotlight is on you. 

35:28

All right, folks, I’m gonna sell you your heart. Just kidding, kinda. So, one way, if people liked this conversation, or anything we’re talking about, to work with me, the best way to learn from me again, I’m always on the I want to give massive value first, Help kind Help. If you happen to like what I say, then buy from me, if you want. So, the first thing I would say is go to my YouTube channel. Just go look up Jon Weinberg on YouTube. watch some of my stuff. If you like it, you like messaging, you like what I’m teaching, and education is great. And then if you feel that’s good stuff, go to profitalize.com I’ll actually probably be talking with Igor trying to make a wheel and deal. But profitalize.com. It’s a pre-launch right now. I’m just slowly, slowly getting it ready. There’s still a lot to it. But what profit lies is, imagine a home for all entrepreneurs, all business owners of any kind. Whether you’re wanting to build a scaling list, whether you’re wanting to learn about lead generation, whether you want to learn copywriting combine an all-in-one training resource with every template you could ever need, you don’t want to learn, you just want to grab a template, plug it in, with a community with and I’m throwing this in there because I think community is huge for entrepreneurs because we don’t have one right now. And I’m trying to build it for everyone. profitalize.com as well, I’m going to be giving rewards for people who engage in Iraq’s community, and there will be an affiliate program. So, you want to join a community for entrepreneurs. Get ready for it. profitalize.com Arden that watches my stuff on YouTube, other than that I work with Igor by everything Igor does as well, because Igor is absolutely sent again. Genuinely, he is one of the only people I have ever gotten from online, because I don’t buy from almost anyone because like we’re saying like, there’s only so many people I think, who not deserve the kudos, but who again, genuinely care, who I know are good stuff, who have enough marketing angles that they just persuade you and get you to buy in. And he’s very, very good. And I liked that a lot so bought from eager work with Igor. Learn about me if you want or just go to jonweberg.com. Go to one of three places I gave you too many now to learn more about me and what I do. And then also feel free to message me anywhere on social media anywhere. I love to strike up conversation, chat, hang out, all that good stuff. And then really quickly. speaking events, I’m back strong. I’m liking it way more. Going to New York, if anyone’s in New York, June 7. I’ve ever heard of it. Gosh, I can’t think of the name. I think it’s the master’s mastermind, or some bougie kind of very high-ticket event I most likely will be speaking about. I’ll let you know that it’s pretty cool. Pretty cool. Especially from where I came from. Are you going to Well, I see you around some events and stuff, right?

38:34

Yeah, you absolutely will. I’m going to there’s going to be one in June, a mastermind called clings mastermind in Vancouver, which, you know, you only get to go if Mark personally invites you. Oh, wow. And you basically have to do really well. On his product launches. Fortunately, this year, I did well, twice. And it’s my first time going and I expect the room to be full of guys like us, you know, like who know their stuff. Another one is in Vegas in August. And there’s gonna be something else happening in July, which I just don’t remember. But yeah, basically, I’m trying to be very, very selective about the events I go to. Because when I emigrated from Israel to Canada, and I was finally on this, you know, part of the world tried to compensate for all the years that I didn’t go to events. Oh, right now, I will be flying in, you know, the events where we met up and Omar’s and other events and I being kind of went overboard in my opinion. And I burned out from events because it’s Yeah, Ricky, but there’s so much. Yeah, but there were a few that were a bit, I would say trajectory changing, but not so much because of something that someone’s said from stage. It’s more about the backstage conversations that we’re having, right, you know, yeah, yeah, I remember Real quick, when Igor met cool listening. It was an event at the Florida commission Expo. We kind of like being beside each other. And we were both younger guys, especially at the time. I mean, we’re both still young, but we’re not, we’re both pretty young. And we saw Chad, we started chatting, and he goes, let’s go get some coffee and I’m like, I hate coffee. This guy’s Nice. So, I’m gonna go with him to get some coffee. And we went, we chatted, and we hit it off. And then the next day we talked to the next day we talked like, okay, and it’s kind of just worked out, especially off camera too. We get along really well. So, it’s fantastic. And I’m uh, anyone who’s goes to events too I hope either one of us or both of us see it at some events because getting back into it, but yeah, being selected because there’s so many actual events going on. Especially if I can do sales vertical sales is a whole nother thing. I can do marketing, I can do copywriting blah, blah, blah. There are so many different events to go to. It’s like I don’t want to be fine all the time. I don’t actually don’t like flying around. There’s like once a month. Yeah, do it twice a month. That’s good. 

41:09

Oh, yeah, yeah, yeah, I definitely don’t like traveling. Either kind of knocks me out of my routine. You know, I’m more of a writer but kind of guy. Anyway, uh, we do unfortunately have to wrap up because I got another one coming up. So, thank you so much for taking the time. pleasure chatting with you. And until we chat next time. Sounds good. Take care.

41:09

Thank you for listening to the list building lifestyle. Get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic. Go to www.igorsbook.com. Now to claim your free package