YouTube Ads, Milk And Cookies

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets. In this episode, I’m giving you a part of a coaching talk I’ve done to my high level students, where I broke down some of my YouTube ads strategies, I actually share how I scaled my YouTube ad spend, that it was allocating for my solo ads agency or solo ads to attract new customers to the agency. And I talked about my targeting, I talked about my funnel, and a bunch of other things in between. So this is actually a very practical episode. And I also share one other secret that I learned from Dean Jackson, which I never hear people talk about much at all that I think will help you understand and better see, what do you need to do in order to start building your list in order to start inviting people to join your list and why people would be happy to do so if it’s done correctly. So this episode is for anyone who wants to generate more traffic, and wants to get into YouTube ads, and who wants to build a bigger list. Now enjoy it.

01:06

I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus a $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

01:52

Today’s agenda is for the new traffic source. I have been playing with it exactly how I’ve been turning that traffic immediately into a profit. Okay, let’s go. So the bigger reveal is that traffic source and traffic sources are actually YouTube. Now YouTube traffic is definitely not a beginner friendly traffic source. I wouldn’t recommend it if you’re literally just getting started. Unless you’re comfortable with video. Now, first thing why YouTube. Now YouTube was actually a traffic source that most people don’t talk about. And most people kind of talk about Facebook ads, because it’s the one it’s the easiest one, right that you can talk about. And most people sort of take it as a main stream. And when you talk about YouTube, a lot of people say Oh, I’m not qualified to do YouTube ads, because I’m not good on video, I’m not technical, and yada, yada, yada now. So like I said, YouTube is not really a friendly traffic source. And it does require a lot of work and a very special approach to it. Specifically, I tried YouTube ads last year, and I failed miserably. What happened was I tried driving traffic directly to our igorsoloads.com. But the point being is that when I drove traffic directly to our homepage for solo ads targeting, you know, basically people who visited my site, nobody would opt in. So I didn’t get that at first. And it kind of missed out on the whole year. But then what happened was, you know, eventually I developed a webinar, right. So basically the webinars are about introducing people to the idea of email marketing and email solo ads, and what I’ve done is I created a webinar funnel, and I started driving traffic to the webinar instead. And this is where pretty much from day one, my results exploded. Now why webinar? Honestly, I don’t know exactly why but webinars seem to be like a key that unlocks many doors, including another traffic source that’s not a paid but a free traffic source. It’s amazing what you do with the web. Now, if you have a page where you send people and they don’t buy right away, you retarget them back to you on YouTube. So when they basically visit your page, then they go on YouTube, like the next day or something they watch a video unrelated to what you’re selling, and all of a sudden bam you pop with your ad before they get to watch that content. So retargeting is really useful on their five bucks elite. Okay, again, remember with YouTube ads, another big component is view through conversions. So when they see the ad they don’t click on the link, but they open a new tab and they go to the page. All right now, I’m just trying to get attention because remember, attention is the most important commodity that we have in the 21st century right now and for you as well as an internet marketer attention is what you get paid for is your ability to gain, sustain and convert to the attention of your people. So what I do I have three types of targeting. First one is retargeting so anyone who visits my pages, I retarget them and that’s a big audience because I get a lot of traffic to my primary page through all kinds of sources. Now the second type of audience is lists I buy. For example, recently I purchased 163 1000 mobile customers, right, so mobile got shut down by the FTC, I was able to acquire that list. I purchased it, and I uploaded it. And now I have about 40,000 people that I can target on YouTube as a result, then I also have keywords right. So my market is internet marketers, people who will benefit from my traffic. So what I’ve done is I simply went for all kinds of inner marketing keywords. And then I’ve also focused on the influencer. So rather than trying to focus on the cold keywords for the interests, like for example, if you’re selling something about network marketing, right, so rather than just going up to the keywords such as how to get leads in network marketing, which is all pretty much always pretty much every single time not as effective as going after an influencer in the network marketing community. For example, again, if you’re going after network marketers, target Ray Higdon or target, Todd Falcone or target, Diane Hochman basically go after the influencer in the community, because whoever is following the influencer will usually be way more invested in a way better lead than somebody who’s just looking for a cold keyword. Okay, so continuing with the ad, once they grab their attention with a polarizing idea, then tell them something they don’t know yet and offer them a cookie. So here’s this analogy I learned from Dean Jackson. So basically, think about it this way, if you invite someone into your home, and you walk them into your living room, and you invite them to sit down on your couch, and you see, okay, so I’m going to be upstairs. And, you know, here’s my fridge. And here’s my coffeemaker. If you want some coffee, and some and some donuts, please help yourself and you sort of go upstairs, that person will keep sitting on your couch and will not take any donuts or coffee or anything. But if you invite that same person into your home, and what you do is you basically sit them on the couch, you go to the kitchen, you come back with a tray with coffee and doughnuts, guess what’s going to happen, they will take it, they will take at least one doughnut and a little bit of coffee, because you went through the trouble of creating it for him for that right, you went through the trouble of making that stuff. So we actually, it’s hard for us to say no when someone goes to the trouble of creating something. So whenever you’re doing any kind of cold advertising, this includes YouTube ads, this includes AdWords, this includes Facebook ads, this includes solo ads, like and when I say cold, what I mean is when the audience has no previous relationship with you whatsoever, and you have to quote unquote, win them over. You need bait, you need a cookie, you need a doughnut, you need to give them something that you’ve created, that would make them feel special, that will give them a reason to say yes, and get on your list and get them dressed up in a way. And now you have to give them somewhere to go. The beautiful thing about it is you don’t have to publish a live thing. What it is, is just a recorded video that you then get to cut, Edit, Move or move things around. You can manipulate the video, you can control it, you don’t need to be a ridiculously skilled copywriter to do it, and you don’t need to be a social media superstar. Okay. Now, whenever you’re shooting videos, or putting out any sort of communication with your marketplace, with your target market, you always want to focus on talking about their fears, their frustrations, their enemies, their suspicions, their desires. Okay, so what you’re doing is basically you’re talking about the things that interest them, instead of talking about the things that interest you. And as long as you do that, and then at the end of your video always offer some kind of solution or call to action. Okay, so what is your funnel ending deal? Where are you sending them? Is it a webinar? Is it a free video on the sales page like nobody says you have to send people to a webinar, so you always want to start with the end in mind? Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic booklets. Go to www.igorsbook.com Now to claim your free package.