5 Ways I Multiplied My Income 5 Times In 5 Years

Igor Kheifets: I’m Igor Kheifets and this is the List Building Lifestyle, a podcast
for those who want to build a large profitable email list and make six figures from
anywhere in the world. If you would like to get rich by building a large email list
while helping people, this podcast is for you. I also invite you to attend a free web
class I’m conducting this week to find out how I built a list of four-million-three-
hundred-thirty-one thousand-six-hundred-and-fifty-six email subscribers at a profit.
Secure your free seat at Igor.cx. Attend this free workshop to discover an easy
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it’s time to claim your list building lifestyle.

Welcome back to another edition of the List Building Lifestyle with your host
Igor Kheifets. In this episode, I want to share with you the five things that
multiplied my income every single time I’ve implemented them regardless of when I
did that, whether in the beginning of my internet marketing journey, or in the
middle of it, or obviously, there’s no end to it. But in every stage of my
business, when I implement these particular things, they always seem to, if not
double my income, then, at the very least, increase it by a good 30 to 50 percent.

Now, if we’re talking about running a million-dollar-a-year business, that’s a
significant improvement. The more your business grows, the more the more the
results you get from these efforts from these particular things, the more they
multiply what you got going on.

The five things that just really transformed my income when it comes to just
the sheer amount of money that I started making, the five things are as follows.
The first one being having my own product. The moment I developed my first product
was the moment when I finally crossed the 10K per month mark. Through affiliate
marketing, and list building, I got to a point where I was making about maybe 800
to 1200 dollars per month. And that was enough for me to quit my job, because
remember, I grew up in Israel in a very small town where I could probably pay my
rent with 500 bucks and I can survive on the rest. And my wife, she was my fiancee
at the time, she was working full-time as well so we were we were doing okay for a
young couple, but I’m an ambitious guy. I’ve always been, I’ll probably always
will be, and I always strive to improve.

When I was finally comfortable with my business, I was finally making a little
bit of money, I went full-time and I started working on my own product because I
saw that every guru that I always looked up to, they had their own product. I
created my own product. It was a cheap product, a $9.95 kind of product. That was
enough to build me a bigger list, start building me a buyer list, and really take
my business to the next level. If right now, you’re doing sort of okay, you want
to do a lot better, then building your own product is definitely the way to go. If
right now you’re not making anything, then building your product is definitely a
way to go because you’ll start making something if you have enough confidence to
do it.

Now, for most people, building their own product, there are lots of
psychological barriers that are associated with that. I’m not going to go into
each and every single one of them. It’s definitely not the point for this episode,
but let me just say that all of these are just in your head. Literally, every
single barrier you can imagine, it’s just in your head. I know just saying it to
you won’t work, dear listener, but maybe I’ll just plant a seed for now. Okay, you
want to build your own product. If not now, then as soon as possible.

Now, the next thing that multiplied my income big-time was the implementation
of upsells. So, a lot of times when people think of upsells, they think, “Okay, I
go buy a car and the car cost 50 grand, and they’ll upsell me with some sort of, I
don’t know, a good stereo system or they’ll upsell me with some smart mechanisms
in the chair, maybe blind spot assistance and stuff like that.” And that upsell is
typically an extra thousand dollars.

Yo, it’s Igor. If you’re loving the content hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
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Now, on a $50,000 item, that doesn’t feel like a lot, does it? When it comes to
online marketing, the upsells I’m talking about are upsells that are going beyond
the initial asking price. So if your first product is a low ticket, then upsell is
going to be mid ticket. And for me, the way it happened was I start stacking up
upsells on top of that initial product I created. I was selling that product for
$9.95, and what I started doing, I started offering two upsells, one them was a
$17 report and the other one was a $27 rebranded software that helped people
create squeeze pages. And that the literally took me to the next level.

Now the next thing that took me to yet again the next level was a high ticket
item. Now I only figured that one out after a couple of years of building low
ticket funnels, because I realized that building more low ticket funnels only
created incremental changes in my business. It added maybe an extra five to 10
percent from my income because the moment I started building a new funnel, I took
attention off the old funnel, so that wasn’t quite working. Now again, I always
try to hit the next level. It’s a very just built-in feature I guess I have in my
brain or something, always wanting to the next level in every area of my life. And
I started offering a high ticket offer, a high ticket offer on the very back end
of my sales funnel.

I started selling coaching. Because I was giving people access to myself, I
felt comfortable charging $300, $500, $800, and eventually I took that offer all
the way up to $50,000 and I sold several packages of that size, but the most I
sold was in range of anywhere between five and 10 grand. Now that offer alone,
that high ticket offer alone made me $1.3 million in 13 months, so that was
incredible, right? So all of a sudden, in one year, I made more money, I made
multiple, not multiples, I made hundreds times more money than I made in my entire
life prior to that moment. So it’s stacking a high ticket upsell on top of the
usual stuff, definitely multiplied my income yet again.

Now another thing that multiplied my income yet again was incorporating
affiliate offers that fit into my business. So in other words, if I’m promoting a
list building thing or a traffic thing, for example, if I’m selling solo ads,
right, it’s a traffic service, I started incorporating high ticket upsells as an
affiliate that paid me high ticket commissions, but the product wasn’t mine, which
meant I could offer more products and programs without having to create them and
without having to fulfill on them. So I walked away with a big chunk of money
without any of the backend responsibilities. I felt it was an amazing match. And
once I did that, I’ve added another half a million dollars in revenue to my
business, and that was amazing. So that was just a really just no-brainer.

And last but not least, the last thing that we’ve incorporated in our business
up until this point that truly made a significant difference for us, that added
another I think half a million dollars in revenues throughout the last year was a
webinar. And a webinar opened many doors that I didn’t think were even open-able
for a business like mine. It allowed us to move out to different advertising
networks. It allowed us to get on a joint venture circle, if you will. Just
overall, it opened a bunch of doors to not only new income streams, but also new
traffic streams, new meet streams, and new backend opportunities.

So with that, when you stack all these things, one on top of the other, sell
your own product and upsells, add affiliate offers on top of that, add a high
ticket offer and wrap it all around with a webinar, and of course having an email
list, when you have all these components, these are all very common components of
a very successful one million, three million, five million, 10 million dollars per
year type of business. So if right now you’re not making any money, my highest
recommendation is to sell your own product. Definitely create your own product,
even if you’re doing okay with affiliate stuff, still create your own product, and
you’ll actually see your affiliate income skyrocket as a result as well.

So again, the five principles are: your own product, upsells, sell high ticket,
add affiliate offers to the back end, and of course use webinars to sell. And goes
without saying that you should always be building a list, but if you’re listening
to this podcast or if you’re just stumbling into it, you probably get the idea
because the title of the podcast is the List Building Lifestyle, right? It’s not
the Facebook Ads Lifestyle, it’s not Social Media Lifestyle, it’s not SEO
Lifestyle, it’s the List Building Lifestyle. So with that said, these are the five
things that have been multiplying my income many times over and that I keep going
back to any time I want to take my business to the next level. So, hope that
helps, and thank you for your time and attention today. Until next time we chat,
have a good one.

Thank you for tuning in to the the List Building Lifestyle. Get access to previous
episodes, the transcript of today’s show, and exclusive content at our website at
listbuildinglifestyleshow.com. Also, don’t forget to claim your free seat at the
traffic workshop I’m conducting this week where I’m showing how I built a list of
four-million-three-hundred-thirty-one-thousand-six-hundred-and-fifty-six email
subscribers without losing money. And how my clients are pulling anywhere from 50
to 500 new leads per day on their list at a profit without any list-building
experience. Just go to Igor.cx to claim your free seat now.