Super-Affiliate Secrets With Patric Chan

Igor Kheifets: I’m Igor Kheifets and this is the List Building Lifestyle, a podcast
for those who want to build a large profitable email list and make six figures from
anywhere in the world. If you would like to get rich by building a large email list
while helping people, this podcast is for you. I also invite you to attend a free web
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Secure your free seat at Igor.cx. Attend this free workshop to discover an easy
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tons of money. Just go to Igor.cx to attend this free web class. And now, once again
it’s time to claim your list building lifestyle.

Welcome back to another edition of the List Building Lifestyle with your host,
Igor Kheifets. Today I’m hosting my friend Patric Chan. He’s a coauthor of
Clicking Cash, the book he coauthored with Robert G Allen, the real estate
investing author, and he’s also the founder of CB Passive Income, one of the
longest-standing, I think highest-earning ClickBank offers on the market, if,
again, if my stats are correct. So definitely somebody who’s a … we would
consider a super affiliate, an intermarketing superstar, a quote unquote a guru,
right? And finally, after about three years of trying to get him on the show, I
was finally able to secure this interview, so Patric, thank you so much for being
here.

Patric Chan: Hey, thanks for the introduction, and it’s a privilege for me to
be here with you and to featured here, so, it’s definitely an honor here. And
let’s see what I can contribute to your audience.

Igor Kheifets: Sure, absolutely. You know, I’ve got the perfect way to set us
off into this this interview. You know one of the biggest concepts that I’ve
learned as far as either growing into success or, I guess, wanting to become a
little bit more successful and being more intentional about success, is the
concept of future Igor, right? So it’s a concept where you imagine yourself
exactly where you are right now, and then you try to imagine what would you like
to become in the future. And then try to mastermind with yourself and see what you
would recommend to yourself in this situation right now if you were that ideal
person you want to become in the future.

I know it’s a little bit confusing, but it basically requires you to be able to
look forward into time and try to see the kind of person you want to become. Now
to launch us into this interview, I want to do, I want to go into the past. I
wanna still play with time, but I wanna go into the past and I wanna ask you this:
If you had a DeLorean, right, or time machine, and you could go back, I don’t
know, uh, you’ve been online for at least what, 15 years now? Probably more than
that?

Patric Chan: Yeah.

Igor Kheifets: Yeah. So if you could go back about 15 or 20 years when you
first got started online, what would be the first thing you would tell yourself?

Patric Chan: I think that what I’m experiencing right now is that I realize
that the value of building assets is so critical in today’s success. And let’s say
I was to, you know, to rewind back to back to the future with the time machine, I
think that I would focus on building the brand, so to speak.

Now I know this whole concept of the brand, it’s pretty wide. It’s hard to define,
how do you define a brand? Let me just put it this way. Like, for instance, Igor,
you have done a great job with your brand, so when people think about you they
think about traffic, and not just traffic, but “Hey, you know this guy sends good
traffic, responsive traffic” and so on. So you know you have that brand. And when
I got started, I wasn’t truly focusing on building the brand, you know I was
everywhere on the net, you know trying to make money here and there and so on. At
one time, I think it was about two zero zero five or something like that, I’ve got
this brand called You Chan Do It. It’s an interesting brand that was given to me
by a friend of mine by the name of Stephen Pierce, who [inaudible 00:04:25] at
that time, one of the top in his league.

So he was saying to me, “Hey, you know, you oughta build this brand, it’s called
You Chan Do It.” And I says, “What kinda of silly brand is that?” And he says,
“You know your name is Patric Chan, so You Chan Do It.” And you know he has this
tone, and he’s a very big heart person, and [inaudible 00:04:48] size and
everything else. So when he says that to me, I didn’t really get it, but after he
explained to me the whole concept of “Hey, you live in Asia, you live in this part
of the world, and yet you can achieve all of this success despite being an
ordinary person, and so that’s why it’s you Chan do it, as in you can do it.” I
loved that brand when he give it to me, and I start building on that, it picks up,
and I was selling program, my courses and so on. And after that I sort of let go
of the brand. I wasn’t building deeper into the brand, and it’s just gone by.
Fast-forward to today, and I realize that, you know, that by having the right
brand, that’s how you attract all the sales and success. Many people think of
doing, let’s say, affluent marketing, right? They do mailing lists, which is a
great asset, as in every affluent marketer would be recommended to build your own
mailing list.

Now the thing is that, the challenge is that everybody is trying to compete with
each other to promote the same product launch. And I so of figured out, sort of
cracked the code of how to be at the top with affluent promotion and so on. And
I’m not saying this to blow my own horn or anything like that. It’s just referring
back to my old results. And I realized that “Hey, I don’t have a bigger lease than
other people, I don’t troll bigger bonuses than other people.” The only difference
is that I build my brand with my lease, so they identify me as a different
affluent marketer, so to speak, and that’s how I was able to become the top jury
partners or, as they call it, super-affluency [inaudible 00:06:40]. So it short,
when I talk about looking back, what it would be something that I would be doing
differently is focusing on building asset. And brand is definitely the asset that
I would put a lot of weight on.

Igor Kheifets: All right, that makes sense. So you’re saying that it’s fine
that you’re building a list, that’s obviously something you should be doing, but
it’s even better when you’re positioned differently with your list, meaning that
when you’re capable of creating a feeling or a perception that whenever somebody
thinks of a certain thing, they think of you. So for me, you know, when people
think of traffic or email traffic or [inaudible 00:07:17], they think of me.
Right, for you when people think of ClickBanks super-affiliates, or when they
think of cloning and online business, they think of you. And for what you’re
suggesting is for anyone who wants to become an affiliate marketer and make a lot
of money, they should be building this asset rather than chasing fast results,
which incidentally don’t really show up anyway. So a lot of times people end up
wasting that time. And you know I came across a study by ClickBank the other day,
and they say that less than 1% of people in ClickBank.com who get into the
affiliate marketing space actually end up making any money or changing their life
significantly.

Patric Chan: (surprised utterance)

Igor Kheifets: Yeah, which I find to be pretty much just the same as when I got
started. When I got started the failure rates online and in the affluent marketing
space were also quite ridiculously high, and I understand why. I understand why.
Because if you’re not different, if you’re not standing out and you’re promoting
the same product that everybody else promotes, then what is exactly the reason for
the consumer to buy from you. Because online, unlike in a physical environment,
right?

Patric Chan: Uh-huh (affirmative)

Igor Kheifets: Your competitors are within a fingertip reach, same way as you
are.

Patric Chan: Yeah.

Igor Kheifets: They’re just as visible, and they have the same tools and the
same outreach. So that’s cool. Now, again, we’re still back in the past; we’re
still taking to the newbie Patric.

Patric Chan: Right.

Igor Kheifets: So you just told him, “Okay, Patric, the first thing you gotta
do is build an asset, build a brand.” I guess what would be some of the action
steps that young Patric would need to take to at least lay the foundation for a
successful online brand?

Patric Chan: Right. Okay, we’ve briefly covered in a sense that you’re gonna be
known for something. You cannot be known as just an affluent marketer. You have to
be known, you’re an affluent marketer, for something, right? And in terms of the
practical ground, the best way for you to be a brand is to create your own
product. So let’s say I’m a newbie; I’m trying to do affluent marketing. Now the
whole concept here of building a product doesn’t means that you need to create a
product in order for you to sell the product.

You see, the product becomes and extension of your brand, so now you are–in a
sense I’m talking to myself, so I would just change the context of this
presentation into me talking to myself. So I would tell myself, “Hey, you know
what, Patric? You gotta have your own product by your name because now you can
tell people you are the creator of blah blah blah, whatever the name of the
product’s name is.” So I realized that when I launched my first course, the first
official course that I’m proud of called the Chan Do Internet Successes, I
realized that I’m at a different level, so to speak. Like, I’m taken more
seriously in a sense. So even though if you create your own product and it doesn’t
sells, and that’s still okay because now you sort of one leap above the rest of
the affluent, so to speak.

Now if don’t create a product, you can write a book, however the book doesn’t have
as much value, or should I say perceived value of what your offer is. Let me
expand this a bit more technical. So one of the ways how we do affluent marketing
is that whenever there is a promotion going on, I don’t throw bonuses, like, you
know, think 100 [inaudible 00:10:58] for us and put it together and throw some
bonuses. We don’t do that. Each time there’s a product launch, we would actually
create a unique bonus specifically for that. And we just have one bonus to compete
with any other affiliates that throw out five or six or ten bonuses. But we keep
the bonus unique. Now, going back to the past Patric, I would tell the past
Patric, “Hey, you know you should start creating products right now. It doesn’t
matter if it doesn’t sells, but make sure you create valuable products.” Because
now you’ll be known as the product creator of whatever the product’s name is. And
when you are promoting affluent programs, you can be adding these products as the
bonuses to whichever promotion that you’re doing. So I’m just going to pause it
here, so the audience can kind of follow the advice here. And I’m open to
questions from here onwards.

Igor Kheifets: Right, so what you’re saying is you have to be known for
something. You have to be more than just an affiliate marketer. You have to be an
affiliate marketer with a mission. And one of the best ways to do it, is to create
a product around a certain topic or niche or expertise event of some kind.

Patric Chan: Mm-hmm (affirmative).

Igor Kheifets: Which then allows you to kind of position yourself in a unique
category in the niche. So even if you’re not 100% unique, you’re still gonna be
way more unique, and you’re gonna be standing out from a crowd of, I don’t know,
100,000 affiliates promoting the same products to the same market.

Patric Chan: Mm-hmm (affirmative). And I want to add on this, is that, when we
talk about creating a product. Let’s say we’re going to do something about list
building. We’re not going to create a product, say it’s a step-by-step system on
how to build lists. You know. That is lame. That is what everyone else is doing.
When I mention about creating a product, the product has to be unique in terms of
the angle, in terms of the specification of it, or in terms of the brand itself.
So, for instance, I may want to be known as the Twitter List Builder. So I have
this secret, I have this system on how you can build a mailing list by just using
Twitter, for instance. That’s what I mean about creating a product and being known
for something, something that is very specific. It still covers the whole nine
yards of list building, but the methodology of achieving that is unique.

Igor Kheifets: Yeah, and there’s a word you just mentioned. “Angle.” This is, I
think, one of the most common used words when I build a promotion. It’s always
about the angle. The first hour of working on a promotion is always about figuring
out the angles. And I think the angle for an affiliate is a big concept to grasp
because those who understand it, those who know how to manipulate angles–and I
use the word manipulate in a positive context of controlling the frame with which
the product is received here–so I guess my question here is, what is an angle.
You know, what exactly is an angle?

Patric Chan: It depends on which part of promotion that you’re doing, in other
word, ironically which part of the angle that you are do, you are [inaudible
00:14:20]. I mean is the broad angle where you’re known for something. I know this
is very abstract, what we are talking about. So I’m gonna give you a very simple
example, so to speak. So, for instance, let’s take an example of Tim Ferriss’s
4-Hour Workweek. So his brand is about how to achieve all the work in four hours,
but if you look at it, it’s actually about outsourcing, productivity, and so
forth. But he didn’t come out with a book and says that “Hey, I’m gonna teach you
how to outsource. I’m gonna teach you about productivity. I’m gonna teach you
about efficiency.” He’s not doing that. He has this four-hour work week, so that
literally covers a whole different kind of angle by itself. Now that is on the
broad angle, so to speak. But let’s say we’re doing mini promotions. This is more
technical. Let’s say we’re doing Igor promotion, right? So let’s say I’m promoting
Igor’s product. Let’s say, Igor, you have a program on list building or traffic.

Igor Kheifets: Mm-hmm (affirmative).

Patric Chan: Okay. So let’s say you have a program about traffic, right? So if
I was to promote to my mailing list, I’m gonna angle it do their favor, so I got
to know what is my audience all about. What do they like? So let’s say I know that
they are into affluent marketing, which means that when I promote Igor’s traffic
course, I will angle it that the traffic is for affluent marketing. So that’s what
I mean where we’re going into a very micro for the angle itself. Now when I do it
that way, then of course the audience will be more receptive towards your product.
Because now it’s talking to their language. So if I was to promote you and say,
“Hey, you know, this is a great cause, this is an advance program that on. It’s
about traffic.” Now the program is definitely a great program, however they could
not see it. They are still thinking about affluent marketing. That’s what I mean
about angle. I hope that it makes sense.

Igor Kheifets: So what you’re saying is, you’re able to segment or present a
solution as it relates to a certain group of people, perhaps, certain market
segments, so traffic for affiliate marketers, traffic for ecommerce businesses,
traffic for agencies and so on and so forth. That could be one form of an angle.

Patric Chan: Well, interestingly is that, you’re the one who get to chose the
angle that you want. So what I’m trying to say is this: the product could be about
traffic, but it can be angled as in like traffic for affluent marketing.

Igor Kheifets: Right. Absolutely. So it’s a solution to a certain type of
problem not all the problems.

Patric Chan: Yeah, even though if the cost, the program, the product is for
everything, but we do not want to say that it’s for everything. We want to say
that it is for affluent marketing specifically. And that is what I define by the
angle.

Igor Kheifets: Right. Are there any other ways to angle things aside from
relating to a particular market segment?

Patric Chan: I could not think of, at this moment of time, the way how I do it
is that, when I look for the product and promoting, I will make sure that I speak
of that product the way how my audience wants to hear about it. I mean, that’s how
I’ve been doing it.

Igor Kheifets: Right. So can you give us an example?

Patric Chan: So, let’s take CB Passive Income. Now I’m saying this because it’s
my own product and it’s easier for me to relate because I understand [inaudible
00:18:06] of that. CB Passive Income could be angled in, well many angles, it
could be a system to build a ClickBank business. It could be a system to build a
list. It could be a system for affluent marketing. It could be also angle as our
turnkey home-based business of [inaudible 00:18:28]. And the latest angle that
we’re using right now it’s on funnel because funnel is tied to hopper stopping. So
leading to this and to answer to your question in this context, is that seeing
that the market is more favored to its funnel right now, we will angle CB Passive
Income as a turnkey solution to launching your own funnel without building it by
yourself.

Igor Kheifets: Right. And of course we’ll have Russell Brunson to thank for
introducing the word funnel to the rest of the world.

Patric Chan: Precisely. He had done such a great job of educating the whole
industry of hopper [inaudible 00:19:11]. I mean he has taken funnel, the whole
concept to the whole next level.

Igor Kheifets: Yeah, absolutely, he’s a great messenger of the funnel, which of
course serves his company probably more so than it serves anybody else, but I see
why the market is more responsive to the word funnel and to the word done for you
funnel or clone my funnel, than being responsive to something else. So that makes
perfect sense. So what you’re saying, what I’m hearing is you take an existing
product–and you’ve got CB Passive Income; you’ve had it for a long time now–and
you’ve relaunched it five times, and each time all you’ve done, aside from
updating the content, I’m assuming, you’ve simply positioned it with a different
angle depending on what the marketplace is more responsive towards at that point
in time.

Patric Chan: Yeah. You nailed it. We upgrade the system accordingly to what the
market wants. So for instance, this year it’s about funnel, so we developed the
offers to be more funnel-driven in a sense. So we are telling that “Hey, you can
promote a dam for your funnel.” Instead of saying you could promote a dam for your
list building page. So five years ago, everybody is talking about “Hey, I need a
system to build a mailing list.” But today people are talking about how can I
build my funnel.

Igor Kheifets: Right because everyone wants to build one, and of course what
you’re saying is, “rather than getting, you know, clickfunnels or actually
building one, why don’t you allow me to copy and paste my funnel for you?”

Patric Chan: Yep. Mm-hmm (affirmative).

Igor Kheifets: Now you’re still not letting go of the old angle, such as build
a list. It’s just you’re moving them, I guess more of as like an afterthought or
maybe like-

Patric Chan: Mm-hmm (affirmative).

Igor Kheifets: – a bulletin on a sales page, rather than the primary big bold
message at the top of your sales pages and at the beginning of your via sales.

Patric Chan: Yep.

Yo, it’s Igor. If you’re loving the content hop on over to
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show. It really helps. Thanks.

Okay, that makes perfect sense, and the interesting
thing about our industry is that the people who make a lot of money figured it
out, right? They understood, they understand the power of funnels. And I was at
this Mastermind at TNC, where a bunch of people came together. Everyone in the
room had at least one million-dollar webinar.And they were talking about how you
don’t really need lots of products. They were talking about how you need one
product but many offers. And I guess what they meant was you need one product and
many angles selling that product. Because you can take one offer and or one
product and you can reposition it so many times, and you can basically be hitting
different market segments or hitting on different messages of the same market, and
as a result, you can thrive.

Patric Chan: Mm-hmm (affirmative). Well that’s definitely an interesting
concept, and every expert and every guru and so on, I believe that they have the
old system, the old business model. So I think that it falls back to the core
object why we’re doing what we’re doing. I know it may sounds philosophical, but
for me I don’t offer any Mastermind mentoring courses [inaudible 00:22:33]. I mean
I’ve done that in the past, but my business model is focused more towards
[inaudible 00:22:40] item products. And because my whole concept is this, is that
I want to build a business where I can still and I have automated without me being
involved in the process. So I’ve created this system called Operation Zero
Employees way back in two zero one five. And I’ve only taught only a few top
marketers in this region. So the whole concept is how to build a business with
zero employees and to be out of the system, so to speak. Now, this is what I mean,
it’s like, for me it is more fine. I’m not saying that I wouldn’t do this forever.
It’s like I used to do a 25K mentoring program and so on, and I sort of realized
that that takes up a lot of my time. I mean that’s just not the model that I want.
I would prefer to sell like a $500 product, even to the price of a $1,000 product
perhaps and go for the mass market. A big chunk of my income actually comes from
the $100 product. I know it’s just a whole different model, and I’m pretty sure
that many gurus and experts would not agree with my model.

Igor Kheifets: Oh yeah, I wouldn’t. I mean I’ll be honest with you. If my
product line ended with $100 products, I would probably not be able to scale my
business to where it is today.

Patric Chan: Mm-hmm (affirmative).

Igor Kheifets: One of the things that I’m noticing for almost all super, super
big businesses in our industry, is that they all have either a high-ticket or an
ultrahigh-ticket element to them, where they end up making big money. In fact, I’m
seeing a lot of people build businesses with low- to mid-ticket on the front end
just so they can sell something big on the back, and I’m seeing them doing it at a
loss a lot of times too because for many of them it’s really hard to maintain a
profitable business if they’re driving a lot of co-traffic. Now your business, I
mean we have to be honest about that, your business is driven by affiliates,
right?

Patric Chan: Mm-hmm (affirmative). Right.

Igor Kheifets: Not so much by co-traffic, which is one of the primary
advantages of having a product from ClickBank. You can have thousands of people
get your traffic for you.

Patric Chan: Right.

Igor Kheifets: So this is where you can generate customers at a profit by
simply sharing a commission rather than going out there and building traffic
campaigns.

Patric Chan: It makes sense. So I think that the way how ClickBank or marketers
may be a bit different–now again, I’m not saying that this goes across the board
for everyone, but for instance my situation with another ClickBank product in the
[inaudible 00:25:14] niche, or a [inaudible 00:25:17] niche, right? They probably
would not have a $5,000 program or a $10,000 program, but because they both sold
many units per day with their affiliates, they just don’t need to have the $5,000
product [inaudible 00:25:30].

Igor Kheifets: Right, right, okay, that makes sense.

Patric Chan: So the model is a bit different in that context. I’m not sure
whether you get what I mean.

Igor Kheifets: I understand what you mean. Basically it’s more about doing
what’s right for the customer than being driven by the bottom line and finding
something to sell regardless of whether or not there’s an actual need for it.

Patric Chan: Well, the customer would definitely benefit more if we offer them
say a $5,000 mentoring program and so on because then they’ll be able to get
better results. But what I’m saying is that at the other end of that spectrum is
that, if I’m doing the mentoring for the $5,000 and so on, it means that a big
chunk of my time will be taken away. Say, for instance, before I get onto this
session right now, I was with my kids, and letting them go to sleep and hanging
out with them and so on. So it’s just that the whole concept for me when it comes
to [inaudible 00:26:30] an intermarketing business empire, it’s about having the
time and the freedom, in that sense.

Igor Kheifets: Yeah, I know what you mean. Basically what you’re saying is, and
I went through this with my own mentoring program, is when you charge someone 5K,
you feel obligated to spend a lot of time with them and helping them and really
thinking about them just as much as you think about your own business. But the
capacity that you have on a daily basis to invest in your business is limited,
therefore you’re choosing lifestyle over bigger profit margins and your own
lifestyle and peace of mind over sacrificing yourself [crosstalk 00:27:09].

Patric Chan: You’re definitely right on the nail in that sense. So there is no
right or wrong. I know this discussion is a bit more controversial than normal.
And we’re having this casual chat and so on, I just thought of bringing this up.
For me it’s like if I was sell say a $5,000 program from a client, I’d rather sell
maybe five shares of $1,000 each. Or maybe I would prefer to sell 10 shares of
$500, so then I would not need to concentrate too much on my one client.

Igor Kheifets: Right. Got it. And this way you can create digital delivery
mechanisms rather than having to deliver a lot of it yourself.

Patric Chan: Mm-hmm (affirmative). Yep. Right.

Igor Kheifets: So your business remains scalable.

Patric Chan: Right. Precisely. And again there’s this totally cool with selling
$5,000, $10,000 and so on. Like, for instance, I know Russell have a very
high-level program, and a client of mine, who I introduced to join Russell’s
program became a partner of these two [inaudible 00:28:22] club and [inaudible
00:28:23] and he’s very happy to spend his $25K or $50K or so on. And it’s a great
model, and Russell adds so much value to that person. But at the same time there
are a lot of the gurus, experts, and so on, so-called coaches who teach people to
become coaches in order to sell a high-ticket products. I mean, it’s questionable
whether someone should charge that high price when sometimes they are not at that
level. So it’s a whole different issue. I just open a can of worms into a whole
different discussion. For instance, you may charge five grand, ten grand, and so
on because you have the results to show, right? But there are people out there who
will say, “Hey, you know what? Go ahead and trust someone one night in seven
because that’s how you made a lot of money.” And I just think that from the
integrity from the ethical point of view, that is just not correct.

Igor Kheifets: So looking at this, right? I mean, you’re obviously working in
an industry that works against this mindset, so how do you deal with it? I mean,
just on a personal level, how do you deal being different from almost everyone
else in this industry?

Patric Chan: I keep good relationships, good friends, good fellas, and I sort
of build my business in my own ecosystem in a sense. Because I [inaudible
00:29:52] with ClickBank, so I cooperate with ClickBank as a company. I have
executives to assist me and so on. So I donate at events and marshal my [inaudible
00:30:03] resources because the demographic just doesn’t make sense. So I think as
long as we are focused in what we are doing and we know what we are contributing
to the marketplace and taking care of our customers, I think everything is quite
cool. It works quite well.

Igor Kheifets: Right. So you’re basically like live and let live the philosophy
is-

Patric Chan: Say what?

Igor Kheifets: Live and let live. Basically it’d be like, “Okay, this is my way
of doing things, and I’m gonna stick to my little universe here. And I’m not gonna
mess with anybody else and they won’t mess with me.”

Patric Chan: Yeah. I would say similar to that, yeah.

Igor Kheifets: Okay. Cool. Cool. All right. Cool. Obviously now that we sort of
like dug into your past a little bit and we’ve kinda figured out that you’ve
overall stayed on the right path, just you probably wished you’d gone there a
little bit faster, but you obviously had to learn a few lessons before you could
realize that. So now you’re at a place where you’ve got strong brand. You’re at a
place where you’ve got lots of traffic coming in from affiliates. You’re at a
place where you’re established, and in a way, your business is sort of bulletproof
because even if every single one of your assets tanks tomorrow, the Patric Chan
brand doesn’t go anywhere, right? People will still be able to recognize you as an
authority. So what does the future hold? Where do you plan to take on your company
next?

Patric Chan: Let’s focus back on the digital products and goals. So the main
key focus right now is to build membership in this model. That’s gonna be the key.
So for the next 6 months or 12 months, the focus is how we can sell more
memberships. Now I’m using a lot of the marketing [inaudible 00:31:56] selling
membership and so on because it’s easier for the audience to relate. So instead of
focusing on high-tickets products and so on, every single products or ours will
lead back to a membership program. And that’s where we’re just gonna keep on
focusing on.

Igor Kheifets: Well, it’s all about selling more memberships at this point.

Patric Chan: Mm-hmm (affirmative). So like we have certain … for instance we
have turned CB Passive Income into a membership product rather than a one-time
offer.

Igor Kheifets: Oh. I get it. Okay. Cool. There’s some challenges with that too,
I think, when you go and your switch to a multi-subscription model, you’ll
probably have to deal with retention-

Patric Chan: Mm-hmm (affirmative).

Igor Kheifets: And billing, and stuff like that, which seems to be a big
problem in that category.

Patric Chan: That’s true.

Igor Kheifets: Cool. Cool. Yeah, we’ve actually started experimenting with the
membership ourselves, and what we’re finding is we end up spending a lot of time
trying to make sure people pay on time.

Patric Chan: Mm-hmm (affirmative).

Igor Kheifets: You know for example, payments skip a lot. Like 50% of the time
pay, you know, credit card fail to bill or, you know, all sorts of things like
that. And I personally don’t find too enjoyable to deal with at all.

Patric Chan: Mm-mm (negative).

Igor Kheifets: Right. And then what it does, is it skews my perception of what
I think my business is. Like, if I know I’ve got, say, 50 grand in rebills, I’m
like, “Yay, 50 grand in rebills.” And then when the actual rebills happen, it’s
like, “Oh it’s only 20 grand. Why?” Because you know, 68% of the time the card
doesn’t get charged. It’s like, “Aww.”

Patric Chan: That happens, yeah. I know exactly what you mean. Yeah we have the
same problem as well.

Igor Kheifets: All right. Cool. So who’s Future Patric? So Patric 10 years from
now, who is that guy?

Patric Chan: Right would be more known as an author. So one of the goal I
strive for is to be more of an author and perhaps a speaker as well, instead of a
marketing author. What do I mean by that. So, for instance, my mentor and friend,
also my co-author of Clicking Cash is Robert G Allen. So Robert Allen is an author
in the sense that Simon & Schuster, all the big book publisher asking him to write
a book. So when you’re an author in the sense that you focus more on selling the
books and people should read the books, the book is all around the world
[inaudible 00:34:29]. That is want I would want to focus on, and my speaking as
well. Oh, by the way, the one I did not mention is that I run all events. I
usually speak for other platforms as a platform speaker, and I spoke for a company
called [inaudible 00:34:50] which is probably the largest seminar organizer in the
world today. The used to be just in Asia, but now they are in States and so on.
They bring people like Tony Robbins, Robert Kiyosaki, Gary Vaynerchuk and so on.
So I used to speak on platforms all around the world, in that respect. Now I do my
own assignments, do my own workshops and so on. But those are not really speaking
like a keynote paid speaker. So if you’re saying like 10 years down the road, that
is where I will strive to achieve, to become like a a recognized author and
perhaps do some speaking.

vIgor Kheifets: Right. So it sounds like you scaled on speaking recent years, but
you’re looking to get back in the game?

Patric Chan: I want to stay on a different angle and a different platform in a
sense. There’s two kinds of speakers. There are speakers who are platform speakers
where they speak as themselves, which is great, and I’m doing that and I love
doing that. And there’s another type of speaker, who is like John Maxwell, Brian
Tracy, and so on, where they usually don’t sell anything, but they are just paid
speakers.

Igor Kheifets: Got it. So you prefer to give value from the stage rather than
to show up to sell packages.

Patric Chan: Still gonna do that, right. A bit of both. I still love selling. I
still love selling on stage.

Igor Kheifets: All right.

Patric Chan: So that’s [inaudible 00:36:18].

Igor Kheifets: Okay. Cool. Well, it’s interesting to see an internet marketer
who wants to scale his business in a digital way. You know striving to go and
become an author and become a speaker because for me the transition is also very
similar where I’ve just finished my book and I’m hopeful to release it next month
as of the moment we’re recording this. I’m also, you know, my wet dream is to
become that sort of speaker that gets paid to come in and speak just because of
his authority and his presence.

Patric Chan: Yeah.

Igor Kheifets: It’s such a different mindset than the one I had when I started.
Because when I started all I wanted to do was be one of those invisible internet
millionaires nobody knows about.

Patric Chan: Mm-hmm (affirmative).

Igor Kheifets: And now it’s about moving from the internet into, okay, my ego
demands to be addressed as an author.

Patric Chan: Mm-hmm (affirmative).

Igor Kheifets: You know.

Patric Chan: Yep. Yep.

Igor Kheifets: It’s a very, very interesting transition.

Patric Chan: Yeah.

Igor Kheifets: Cool. Fantastic. So before we wrap up, what would be your
parting words? Maybe a piece of advice for the listeners.

Patric Chan: The most classic question that people like to ask is, “What is the
secret to success?” And I’m sure that you get that a lot of time as well from your
audience and so forth. So I think that that it’s no one real secret to success.
There is no one magic pill, but that magic pill does exist. So what is the
so-called secret to all success? And I think it boils down to just one thing. The
one thing is called consistency. It’s about doing the same thing every single day
that has been proven to work. So, for instance, we discover that list building is
a must in our industry, and we started building that since day one, and we never
stop doing that. As we speak right now, at least some form of list building is
happening. And that’s what I mean by being consistent. Continue to do the same
thing, over and over and over again. I wrote this book called Wake Up Millionaire
and it’s in Amazon. So the whole concept of Wake Up Millionaire it’s not about
waking up the millionaire in you that kind of mindset stuff like that. It’s
basically the concept that one day you wake up and there will be a million dollar
in your bank because you are doing the right thing every day. And you wake up as a
millionaire after, say, 12 months or 13 months and so on. So what I’m trying to
say, is this, whatever that you are doing right now, if you are seeing the
results, it is not because it is broken. It is just that the time hasn’t come yet.
The so-called tipping point is not there yet. But you gotta be consistent,
consistently doing the same thing over and over and over again, and many people
stop doing that, not because they don’t see the results. Sometimes it is just so
freaking bored, they stop doing it. It is this boring thing that will make you
become the so-called, quote unquote millionaire in that sense.

Igor Kheifets: All right. Yeah, so becoming a millionaire is a result of
mastering, I would say, one thing. It’s really not that big of a deal whether it’s
list building or CPA marketing or creating your own products. Most of the time,
your first million comes from doing that one thing right. And for some people
those things can be different. For me, the one thing that made me a millionaire
was Solo Ads. For you the one thing that made you a millionaire was creating your
own products and having people drive traffic to it. Or maybe it was seminars,
maybe it was something else. Primarily to get to your first million, doing that
one thing and really mastering the one thing, whatever that one thing is for you,
will be it. And then progression from their first million to their 10th million,
that’s when you’re gonna start picking up some extra skills, but until then, yeah,
you have to pick that one thing and just literally do it every day. And that’s how
you get to that big, big, big [inaudible 00:40:31] paycheck. All right. Well,
Patric, thank you so much for spending this time together. This has been very,
very informative. I appreciate you opening up and showing us behind the scenes of
not just your business but also your inner world and I appreciate that.

Patric Chan: Thank you very much, Igor. Thank you.

Igor Kheifets: Until next time we chat, have a good one.

Thank you for tuning in to the the List Building Lifestyle. Get access to previous
episodes, the transcript of today’s show, and exclusive content at our website at
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