5-Minute Authority With Steven Washer

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Policemen are not good salesmen.

This phrase perfectly sums up the issue of authority in marketing.

Contrary to popular belief ā€“ authority is not coercion.

Itā€™s not high-pressure sales tactics.

Itā€™s not about demanding your client to shut off their Facebook when they watch your videos.

No.

Itā€™s about safety, comfort and empathy.

Itā€™s about subtly creating an aura of ā€œokainessā€ for your potential clients where taking action is the next logical step.

Steven Washer, the authority on authority, explains how itā€™s done!

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WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

Heā€™s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

Heā€™s widely referred to as the go-to authority on building large responsive email lists in record time.

Igorā€™s passionate about showing people how to live the List Building Lifestyle.