5-Minute Authority With Steven Washer

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Policemen are not good salesmen.

This phrase perfectly sums up the issue of authority in marketing.

Contrary to popular belief – authority is not coercion.

It’s not high-pressure sales tactics.

It’s not about demanding your client to shut off their Facebook when they watch your videos.

No.

It’s about safety, comfort and empathy.

It’s about subtly creating an aura of “okainess” for your potential clients where taking action is the next logical step.

Steven Washer, the authority on authority, explains how it’s done!

CLICK HERE TO READ THE FULL TRANSCRIPT

WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.