Here’s one sales secret nobody talks about.
Before the prospect can buy what you got, she needs to get what you sell.
In other words…
If she feels stupid about your product… if she doesn’t understand it… she won’t pull out her credit card.
Use the technique I first learned from Dan Kennedy (huge DK fanboy here) called “Tastes Like Chicken”.
Do this and your conversions will skyrocket guaranteed.
I break down the technique (and even share real world examples) in today’s episode of the List Building Lifestyle.