Why I Let My Competitors Spy On Me

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In the highly competitive world of business, where secrets are closely guarded and rivalries run deep, one entrepreneur dared to do the unthinkable. Igor reveals a shocking strategy that turned the tables on his competitors and transformed the game forever. Don’t miss this captivating episode that will forever change the way you view your rivals and revolutionize your approach to business. Tune in now!

[00:00] In this episode, Igor reveals why he is not afraid of competition and why you shouldn’t be either.

[01:24] A Buyer Is A Buyer:

  • One of the reasons is that a buyer is a buyer.

  • If you’re trying to sell something to people that don’t want to buy or people who don’t have a passion behind their buying decisions, then you’re probably not going to get places.

  • If you choose the right niche, you will most likely be able to advance forward very quickly just through the virtue of being in the right place at the right time. In other words, it’s great to have a mindset.

  • Apply your mindset and your tools and your ideas in an environment with a reasonable probability of success. And for that to happen, you need to be operating in a passionate niche market.

[07:19] Shiny Object Syndrome:

  • The moment you are consuming one thing, and you can’t really keep yourself from buying the next thing, that’s the shiny object syndrome.

  • The other thing is, the desire to buy other products is so compelling that the moment they come across a sexy offer, they’re buying. And that is why I was never really concerned with launching your product when other products are launching.

  • It really doesn’t matter how many things they bought in the past, they will be looking for the next thing.

  • You will make way more money if you market something new and exciting every now and again.

[13:00] How Many Ways Do You Really Need To Market This?

  • If you look at the timeline of marketing, you need to be coming up with new things all the time.

  • How many ways can you really say an offer drives traffic to an offer a follow-up with the people who join your email list, and you’ll make money?

  • There are only so many ways, so many versions of this statement that you can figure out, but they continue to come back again and again and do things that allow the market to sort of pay attention again.

  • The old appears new a lot of times.

  • Stream the full episode to dive deeper into Igor’s philosophy on framing, and showcasing sexy angles.

[17:56] Listen To More Episodes:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.