Why Crowded Markets Are Great for Business

worried that a crowded market leaves no space for newcomers? Let’s rethink that. Take the construction workers in Toronto making $200,000 a year without fancy degrees or perfect lives their secret, they see a saturated market not as a barrier, but as a playground of opportunities. In this episode, we’ll debunk the myth that crowded markets are off limits for newcomers from affiliate marketing to the latest health trends. We’ll show you how to spot opportunities to stand out and make good money even where competition is fierce, ready to turn a bustling market into your success story. Let’s get started.

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I’m Igor Kheifets and this is the List Building Lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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Most markets where there’s money to be made, will always appear saturated, because there’s going to be a lot of different businesses and different people making money in those markets. Basically, it’s kind of like saying, is the construction business saturated? Well, there’s lots of people doing construction. But there’s a reason why lots of them do construction and it seems like most of them do well. I know a lot of people here in Toronto, who have no education, who immigrated from distant countries, who end up building a $200,000 per year income just doing construction work, basically doing all kinds of things like kitchen work and things like that. And it’s pretty common here. And these people are not particularly brilliant, I’ll tell you, you know, when I have a conversation with them at a dinner party, or the in the bar or whatever, or when we playing football or whatnot, like you realize these people have not been reading books, they don’t work on their mindset, you know, they’re, you know, overweight, their marriages fall apart. 

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These are not like particularly bright people that have all their shit together, but that doesn’t stop them from making $200,000 a year because that’s the market, there’s money to be made in the money, there’s a demand for a skill. And that demand pays. So in the same way, you need to be more cold blooded, when you look at markets and say the fact that this market appears to be saturated is a reason for me to get into it. Because it means there’s money to be made here. There’s a big market, there’s lots of demand, there’s different services and products. And so I’m probably going to be able to find my spot in my little place under the sun. That’s the mindset. It’s not that most people think the opposite. They think, oh, there’s a lot of people here making money. I’m I shouldn’t probably get involved, because I’m not going to make anything No, no. 

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That’s not how it works. Now, this is not to say that you will make as much money as somebody who was one of the first few people in that market no probably won’t. For example, if you got involved in affiliate marketing back in 1999, and you did it right, you would probably be making like, I don’t know, 10-15 million a year. Sure. It hasn’t gotten more saturated. Absolutely. But does it mean that you won’t be able to make six figures? No, that’s not true. In fact, at a certain point, the market levels out. And you won’t make like two crazy money unless you do something different than most people do. But you also won’t fall beneath a certain really good number. And that’s true for pretty much all markets. 

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Now some markets do have a higher barrier to entry than others. For example, if you want to sell supplements, you know, and you were trying to do it five years ago, you should have gotten FDA approvals and things like that. Now, though, there’s so many white label supplement companies, that is just crazy. You can get into the salon business by the end of the day, not even talking to the end of the week, end of the day today. You could get into a salon business, have your own supplement brand with your own brand, logo name and everything. Because there’s white label companies available for you just come in and slap your logo on it. So what this tells you is that that market is booming. The demand is big enough for people to come in and offer stuff. I mean, what was the last time you were at, at a local grocery store in the energy bar department, you know, there’s protein powder, there’s a bunch of stuff. And now there’s new products coming up like earlier today. In the morning I drink the green, gooey thing that tastes like grass. Now that thing didn’t exist a year ago. But now because there’s such a big market for healthy living.

5:00  

Weighing in for wanting to be productive for wanting to have energy in the morning. Now there’s things like that. Right. Another thing that I started noticing I started buying is like these compressed ginger shots. Basically, it’s like ginger and turmeric and a few other things, compressed into like a freshly squeezed juice in like a little shot. When I saw it, I was like, wow, look at that, that seems fun. So I ended up buying this little shop for like $9. And I take it in the morning. And I feel I don’t know, I feel like I’m hacking the system somehow. So my point being is that didn’t this didn’t exist two years ago, like it’s old and a new product. So when you look at a market that’s, that’s bustling with life, there’s lots of activity, you can be looking at it as a static thing or a room, most people look at it like a seminar room, where the more people you pack into a room, the less space in the room, right. That’s how people think about it. Like yesterday, that rock concert. That’s how it felt it was a club, and it might have fit, maybe I don’t know, I’d say 500 people comfortably. Like if there were COVID restrictions, like they would probably only allow maybe 200 people into the room. But they tried to cram probably 2000 people in that thing. And we were all rubbing shoulders, like it was really, really uncomfortable. 

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Like there was no room to do anything at all. And that’s how most people view marketplaces, they look at it and be like, Oh, it’s so crowded, I can squeeze myself into it. But the reality is, it’s a moving parade. It’s not a, you know, a room or a club. It’s a moving parade of things. There’s people leaving the market, there’s people entering the market, there’s consumers coming, consumers leaving, there’s new products coming out, and new little subsections of the market existing. So basically, you enter a market where there’s a lot of people buying stuff, and then you’re asking, so how can I differentiate myself?” And so oftentimes, you can take an existing thing that people are already buying, add a little feature to it. So that’s called the tipping point concept, a concept that was coined by Malcolm Gladwell in a book that’s called the Tipping Point. So basically think everybody has a laptop, or everybody has a car, but then you create a car that’s specific to, you know, driving your kids to soccer, and has different features that are specific, specifically cool for that sort of market segment. Right. So that’s like the tipping point concept, you enter the market of people who want cars, but then you focus specifically on one particular segment, and offer them features and benefits that they want. 

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Now, what I’ve done is I said, You know what, I know there’s all these people who want to make money online. And no, I don’t think the market is dying. And I don’t think the market is shriveling, or shrinking. If anything, if anything at all, I think the pandemic expanded it greatly. And I think that 510 years from now is going to be even bigger, because we’re going to be further moving into AI, there’s gonna be more and more people who would want to relocate would want to move to a warm location, who would realize that they can’t afford the cost of living just working a day job, they need a side hustle, they need something to do, and oftentimes, it’s the sort of thing that they can do without leaving their home. And that usually requires them to use the internet. So I think we’re still on the upward trajectory as far as market size. And anyone who doesn’t recognize that I think he’s just going to be missing out on a lot of money down there down the years.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.