What Are Rotator Links and How Do They Work?

, , , , , , ,

Have you ever wondered how to send all your traffic to one link and still promote multiple offers at once? 🤔 In this episode, we’re diving into the power of rotator links, also known as Smart Links 🔗, and how they can maximize your marketing efforts by rotating offers with every click.  Let’s break down how this simple tool can drive better results and more leads! 🚀

[01:19] What is a Rotator Link?:

  • A rotator link is a single link that directs all email traffic from a provider to the same URL every time.
  • This link, also known as a Smart Link, rotates multiple offers, sending users to different destinations.
  • Think of it like a traffic cop that directs clicks to different links, sending people to various offers.

[02:08] How Smart Links Work:

  • A smart link can show different offers each time someone clicks it.
  • You can set it to rotate links after a certain number of clicks (e.g., every 50 clicks shows a new offer).
  • The link can send people to different pages based on where they are from (e.g., U.S. visitors see one offer, Canada visitors see another).
  • Smart links are often used in CPA (Cost Per Action) marketing, where you earn money by referring people to complete actions.
  • These actions can range from filling out applications to getting quotes, and you earn a set amount for each qualified lead.

[04:21] When to Use Rotator Links:

  • Rotator links work well if the ad copy catches people’s interest and matches the offer.
  • Make sure the offers in the rotator are similar, like different types of weight loss products, to keep people interested.
  • Ensure you get all the clicks you paid for before the link rotates to other offers.
  • Don’t rotate too many offers too quickly, as it can reduce the quality of the traffic.
  • Rotator links should always be set up to benefit you by sending high-quality traffic to your offers first.

[06:48] Getting the Best from Rotator Links:

  • If the provider says they lose money by prioritizing your link, offer to pay a bit more per click to get top placement.
  • Paying extra ensures better quality clicks, giving you an edge over others in the rotator link.

[06:39] Igor’s Book On Email Marketing:

CLICK HERE TO READ THE FULL TRANSCRIPT

WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.