🚦 Traffic Generation
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Taxing the Robot That Took Your Job
AI is coming for white-collar jobs. The question is whether anyone is going to do anything about […]
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The Safe, the Lockbox, and the Work That Got Done
Repeat it in the mirror all you want, it’s not going to make you rich. In this […]
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Should You Use Fake Scarcity, How Social Proof Can Backfire, and Effective Ways To Bypass ChatGPT’s Guardrails With Dr. Robert Cialdini
He got conned so often, he decided to study the con. The result: over seven million copies […]
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The Simplest Version of Running an Online Business
In this episode, Igor makes the case against the gazillion-tool model that’s quietly draining your time and […]
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The Beginning of the End of Prompting
For years, marketers have been copying and pasting between AI tools, re-explaining themselves to ChatGPT every single […]
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Jarvis, Funnels, and the End of Marketing Agencies
You’re not behind because you’re slow. You’re behind because you’re waiting. In this episode, Igor makes the […]
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The Future of Email in an AI-Controlled Inbox with Gauher Chaudhry
Email isn’t dead. But the inbox is changing in ways most marketers haven’t even noticed yet — […]
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The Stars-Align Theory of Email Marketing
Your email system is lying to you, and it’s doing it with a straight face. In this […]
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The One Business Asset That’s Worth Exactly Nothing
Igor has an opinion. And he’s not holding back. In this episode, Igor ranks every business asset […]
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The $55,000 Tech Debt That Built a Million-Dollar Empire with Eran Bucai
What if the biggest trap in online marketing isn’t the wrong strategy but the debt you rack […]
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