Traffic Red Pill With Chris Munch

Next time you’re at a marketing event, walk up to the first person you see and ask them “if there was a big red button you could push that would solve the biggest problem in your business, what would that problem be?”

9 times out of 10 you’ll get the same answer – “traffic!”

Chris Munch of walks you through the “traffic red pill” that may solve this problem for you for good!


Igor: Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
which delivers cutting edge conversion strategies from the online trenches straight to
your earbuds. Download the transcript of today’s episode and all future episodes at I also invite you to grab a free copy of “The Wealthy
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once again it’s time to claim your List Building Lifestyle.

Next time you're at a marketing event, walk up to the first person you see and ask
them, "If there was a big red button you could push that would solve the biggest
problem in your business, what would that problem be?" Nine times out of 10,
you'll get the same answer, "Traffic." Just like you can never be too skinny or
too rich, you can never drive too much traffic to your site. It's undoubtedly a
big problem for internet marketers, and in spite of the internet offering more and
more ways to get clicks each and every day, the job of getting targeted hits to
your links is not getting any easier. In fact, it only got harder. My guest today
knows this firsthand, because he's in the traffic-getting business. He's the
founder of PressCable, a press release distribution service. If you've got a
product or service, or a book, or anything newsworthy, or even if you're just an
affiliate marketer, Chris Munch can help you get listed on news sites across the
world to get more exposure and more traffic. Chris, thank you so much for being on
the show today.

Chris Munch: Hey, thank you for having me. I appreciate it.

Igor Kheifets: Look, I've never used press releases to drive traffic, but I intend
to with the upcoming release of my book, The List Building Lifestyle, which is why
I'm particularly interested in picking your brains about the science of getting
traffic through press releases. With that said, let's start with the obvious. What
is a press release?

Chris Munch: It's a very, very interesting question. Press releases, they started
in 1905. There was a train crash, and the company behind it had a bit of a PR
nightmare, so they wanted to try and make the best of a bad situation, and so
that's when the first press release was sent out. What's really interesting is
kind of the rules which were set up in the early days of the press release, when
journalists and the media was very, very different. That's the rules which really
govern press releases today, so when people think about press releases, they're
often thinking and associating with stuff that was done in the 1980s. Today, press
releases are used in a completely different way. We used to think that, "Hey, I've
got a cool new announcement. I'm launching a new product. Let's put out a press
release and send it to all these journalists, and then the journalists are going
to cover it in the news, and that's how I'm going to get press and be successful,"
right? That's how you probably think of it right now, something along those lines.

Igor Kheifets: Yup. That's exactly how I was thinking about it right now.

Chris Munch: That still does exist, and there are press releases which do that,
but really, if you ask the average journalist how they would want to find out
about news, they would probably say, "I don't want to get a press release. I get
thousands of press releases a day. They're all a load of junk. They're too long.
They don't get to the point. Today is really busy. I want just the one-line
summary of what's going on." They don't want a big 300-word or 500-word or
1,000-word piece. They just want the headline. That's all they care about.
Journalists consistently say they don't like press releases, and there's numerous
deeper reasons for that as well. The question is, "Well, press releases are still
really popular. There's tens of thousands of them going out every week online, and
through other distribution channels, so what really are they used for?" The answer
to that is, instead of actually taking your news or your announcement, or the
information that you want to share with the world, and hoping a journalist might
pick it up, you can use press releases today to just simply put your news out
directly to the world.

Whatever announcement or news or information it is that you want to share, then
that can be put out there, and if you're using the right channel, then that's
going to land in Google News. It's going to be published on mainstream media sites
directly, so you don't even have to go via the journalist. That information is
going to be out there on many of the websites, blogs, and platforms as well. What
it really comes down to is, if you want to share a new product, an announcement,
some information, something about your business, something about something that
you're doing, and you want to get that out there and share that with your world,
and you don't have your own blog or way to get that out there, you want to do
something in addition to that, then an online press release works incredibly well
for that, and it skips the need to actually reach a blogger or a journalist. If a
blogger or a journalist also covers it, then that's a great bonus.

That's really where things have gone today. What's interesting is, in the entire
press release industry, no one acknowledges that. To me, it's very, very weird,
and so we acknowledge that. We see that's how press releases are being used online
by the majority of companies, and so we really focus on using the releases in that
way, rather than trying to pretend that it's going to get a journalist, which is
what most of these companies out there are doing, and essentially, in many ways,
just saying things to their customers which aren't really going to happen.

Igor Kheifets: Wow, interesting. It sounds like in the last 20 years or so, the
news game, the news industry, has changed tremendously, and again, it just sounds
like to me as if we, the people who have absolutely no control over the newspapers
and the media, but we can dictate the news, skipping the journalists, skipping the
power players.

Chris Munch: Yeah, exactly. What's really interesting is, we live in a world which
is very, very unequal. The big corporations, the people in power, the people who
have money, they spend an immense amount on getting the best technology, the best
PR people, the best marketers to put out their agenda and their information. What
about everyone else? How is the little guy going to get his news out there? How is
he going to get seen and be heard and have a platform to speak on? I don't know if
you're watching what's in the news right now about Cambridge Analytica, you start
to realize just how advanced and sophisticated a lot of this whole PR and this
media manipulation, and all this marketing, really, really is.

For me, it's really a mission within our company to help level the playing field,
so that the smaller business, the entrepreneur with a great idea, the charity, the
organization that wants to get something out there which is important, but doesn't
have their own soap box to make it easier for them to do, and give them the tools
and the platform to be able to do that. That's what we're really focused on, and
that's not an easy mission. This is a long, long term mission, and little by
little, we're cracking away at that. We've had tremendous results helping small
and medium businesses grow, get traffic, reach their audience, and get their ideas
out there in a very easy and scalable way.

Igor Kheifets: Interesting. Okay, so before we get into the how-tos, perhaps, of
how to write an actual press release, which doesn't sound all that complicated
based on what I am hearing so far ... This is just me being curious. What would
you say is the single biggest success story you're proud of that your company,
PressCable, was able to help create? Give me an example of a really small, or
fairly small, or medium-sized business that learned firsthand the benefits of
successfully publishing a press release.

Chris Munch: It's a great question. We've had so many great success stories and
case studies that come into us on a weekly basis of people who are following the
method which we show to get their content out there, and to write it in a certain
way which gets them results, gets them traffic, and gets them seen. We really
stumbled on this in an experimental way. I do have over a decade of experience in
doing press releases and content marketing, and so I've been doing this for a long
time in different ways, but one thing which was really interesting, when we
started working with local businesses, was just how well it worked for local
businesses. We started to see people coming in and using our platform for local
businesses, and getting them really, really strong results, and they just kept
coming back and doing more and more releases for these small businesses, and doing
more and more announcements.

We thought, "There's something quite interesting here," and so we went out and we
started working with some local businesses to just really get a feel for how all
that went. Jay Cruiz, who's on our team here at PressCable, when he first started
with us, he went out as an agency, and he wanted to get some clients and local
businesses to start working with, and his auntie had been seeing a
physiotherapist. He saw his auntie, who is normally unable to move so freely, he
saw that she was upbeat, she was moving with more freedom, and he was like,
"What's happened? Why is there this change in character?" She told him about the
physiotherapist, and he was like, "I want to work with this physiotherapist, and I
want to help him grow his business."

He went in, he said, "What type of client would you like to work with? What do you
want to have more exposure for?" They sat down and had a plan, and he started
putting out a release each month, making an announcement for the business, and
within about four months, the business had at least doubled in terms of the number
of clients that they had coming through. The guy, who's called Cam, this physio
just outside of London, he was working by himself. He had one bed for clients, and
he had grown it within a few months, then, to three beds, and I think he had at
least one other person working with him. We sat down and ran the numbers. It was a
two to three times increase, and that amounted to hundreds of thousands of
dollars. We've seen cases like that over and over and over again, so it's really,
really exciting to work with small businesses, eCommerce companies, just all sorts
of different types of businesses, and have that impact.

Igor Kheifets: Wow. Well, here's something that doesn't quite fit into my mind at
this point, because of my limited understanding of press releases. A press
release, to me, is something global, so if I sent out a press releases out in the
world, I imagine being published on sites that have nothing to do with my local
environment, so if I'm a physiotherapist and I can only serve people in the area,
say around London, or around some other city, hopefully, of course, a major city,
how does that get me more customers on a local scale? That's something that I'm
really, really curious about.

Chris Munch: That's a really interesting question. We get that one a lot. I'll
give you a story which really helps explain this. We had an agency that was using
our platform, still uses our platform today. Her name is Christina, and she was
based in Australia. A lot of our distribution is U.S.-centric, so it goes to a lot
of U.S. websites, primarily, some Canadian websites, and some international sites
around the world. The announcement that she made for her client in Australia,
which was in some small, rural town in Australia, ended up in Google News and on
some of these mainstream news sites in the U.S., like say Fox Vegas, for example.

A journalist was scrolling through their searches and their newsfeed, looking for
stories in the local area, and they saw the story had been featured and published
on a site in the U.S., and it caught their attention just for that reason. They
ended up covering it in the local newspaper as a results, so it's one of the
examples where a journalist actually picked this up. That journalist could just as
easily have been a consumer or customer searching for that business as well. What
we see is, just because we live in such an international community now, that it
doesn't matter where you publish content, people still have a way of finding it.

Igor Kheifets: Okay, fair enough. Obviously, a big portion of my listeners have
their own businesses offline. Most of them, if not all of them, have online
businesses, either promoting someone else's products, which is ... You and I know
this, by affiliate marketing. We've been doing this our entire lives now. Or they
have their own thing that they want to promote, so naturally they're all
wondering, "Okay, Chris, tell us the specifics. Tell us how to write a press

Chris Munch: Right, so when you think of writing a press release, first of all,
you might think that, "Well, I need to get this right because I'm pitching to
journalists." That might be your first kind of feeling. Would that be right?

Igor Kheifets: I'm thinking of a big news, like, I'm thinking Forbes. How do I
pitch my product to Forbes Magazine? That's what I'm thinking about.

Chris Munch: Yeah, exactly. Again, it comes back to that thought process that I am
pitching to a journalist. That's not really what's happening. Again, you're
putting out news or an announcement about your business, and an announcement can
be anything. If Apple launches a new product, then they make an announcement about
it. If Apple does something very, very small, like announce a new feature on a
phone, then they're going to put an announcement out about that. Any small
business is really in a position to make an announcement about anything that they
want to. This is what we call leveling the play field. If Apple can make an
announcement about something that they're doing with a product, then why can't a
small business make an announcement about something that they're doing in their
business, or a service which they offer, or a product which they offer?

Igor Kheifets: I can answer that, because a small business ... And I know, because
we're pretty big, we're pretty much the biggest in our space, but I still consider
myself to be fairly small when it comes to the global scale of it, because we're
only known in this ultra-specific niche of internet marketing traffic. I'd say
that the reason I would not even bother, and the reason I never bothered, is
because I don't think anyone would actually care.

Chris Munch: Okay, if you think that no one would care about your business, then I
would ask you, then, why are you in business in the first place? Obviously people
care about your business. You have an audience. There's people listening to this
right now. People do care about your business. You have an audience. When people
think of a press release, they think of telling the entire world, but that's not
what a press release is. When you put out a press release, just like when you put
out any piece of content, that's going to reach your audience. Your audience will
find it. It's like if you make a blog post. If you put out any piece of content,
it's with an intention that it's going to reach the right audience, and that's
what happens when you put out a press release, because of the way the internet
works, and people can find their way to your content. That's essentially what

As a very simple example, it can end up in Google News. People who are searching
for information in Google News, or within Google, or within Yahoo, and places like
that, they're going to find the content which you put out, so it's another channel
which is going to bring a targeted audience to you. It's about what announcement
would you feel comfortable making, or what do you want to share about your
business and what you're doing with your potential audience? You're not pitching
to Forbes. You're putting an announcement out to your business, essentially to
your people. That's how it should be looked at. It's content marketing. You're not
pitching to journalists. You're not pitching to Forbes. If that happens, great,
but if you want to pitch to Forbes, to be honest, the press release is not the way
to go about it. There's different ways that you would do that. An online press
release is specifically for you to put out news, announcements, and information
about your business, which then attracts the right people to you. Does that make

Igor Kheifets: Uh-huh (affirmative). Then it allows me to shift my paradigm from
seeing this as me standing on top of a box in the middle of the New York train
station or something like that, and shouting, "Hey, look at my business. My
business does this or does that." What you're saying is this is like publishing a
blog post, but it gets to reach all these publications, giving me the exposure,
but I have to do it with the idea of getting my target market. In other words, I
have to write about things that they care about, therefore, they will care to
reach out to me to help solve their problems.m

Chris Munch: Exactly. Exactly. If you're putting out a blog post, you put that on
your own site, but what happens if you could take that content and write it in the
style of a press release, and make an announcement that's then put out on all
sorts of different websites, on all sorts of different platforms? You're not just
putting it out on your own site, you're putting it out on all these other sites,
and so you drastically increase the chance that you're going to reach the people
that you want to reach, so that they have other avenues in which that they can
find you. We've just found this to be incredibly effective when you use the right

Igor Kheifets: Okay. Interesting. Now I'm really excited about press releases. I'm
definitely going to use them for quite a few things, and we're probably going to
chat about this once we're done with this interview. My next question, I'm going
to try and get a few more specifics from you about how to actually do it.
Obviously, as far as distribution, we're going to use your service. That's a
no-brainer. However, how about writing that press release? How long does it need
to be? Do I need to include any keywords? Do I need to structure it in a certain

Chris Munch: Yeah, okay, so first I'll just address the distribution, because
that's really, really important. There's lots of companies out there, essentially
pretending to be press release distribution platforms, and they're really nothing
but spam. They say they distribute, but then when you look at where they
published, no one really has a chance of finding what you've put out there. First
of all, you have to be very, very careful who you distribute with, because one,
you don't want to have it landing on sites which are spam. That's not going to be
good for you. You want to make sure that you're reaching sites that people read,
that are trusted, that have, essentially, authority, that are going to help you be
able to reach people. That's very, very important. That's something that we focus
on, and we have by far the best distribution for the price we offer.

Secondly, then, when it comes to writing and how you structure that, essentially,
you want to think carefully about the headline which you're writing. You want to
make sure the headline describes what you're talking about. You want to make it
newsworthy, if that's relevant. With a press release, it could be a newsworthy
announcement, as in something that might get picked up by journalists, or it could
be just simply an announcement about the company and what you do, in which case,
it doesn't have to be written in a newsworthy way, because it is not necessarily
something that is more traditional news that you might get, say, on a news
website. It's more the type of news that's like, "This is news about this
company." You still want it to be catchy, but you don't have to focus so heavily
on the virality of that, because it's not necessarily something that people would
share, but it is news that someone who's relevant in your target audience would
want to read. In those cases, you want to be very careful about the keywords you
choose in there, so that if they are searching through Google or Google News, or
other sites, that they're able to find the content.

We're very precise in the keywords strategy which we teach, to be very, very
descriptive about what's in the post. There's something very unique to what we do
as a company. It's something that I've been doing for over a decade. We've used
this to pull in millions upon millions of visitors from various sites. That's
something which we train people on, and something that we also do in our own
done-for-you service for our clients. Essentially, thinking very carefully about
the keywords and the headliner is so very, very important, because that affects
where it appears and where it's going to be found. Secondly, one thing we
recommend is you have a short first paragraph, which summarizes what the content
is about, what the news announcement is about, so just really summarize it in that
first paragraph. In the second paragraph, you essentially just link through to
your website, or your blog posts, or your announcement, or whatever it is that you
want to drive people to. Could be your product page.

Rather than having people read the entire article, you probably want to get them
to click through as quickly as possible, and if you just wait until the end to
enter your link, then just the nature of people on the internet, most people don't
read past the first 100 words, so you want to grab them very, very, very quickly.
We always recommend putting the link in the second paragraph, and then if people
want to read more information before they click through, they can read through the
rest of the announcements. In terms of the structure of it, you make sure that
you're writing in the third person, and there's a few other little rules around
that, but within our platform, if you are writing it yourself, it corrects you as
you go on, and tells you if you need to make any changes. We also have a wizard
which helps people as they go through. It will ask them some questions like, "What
is the news that you want to share? What's the first point that you want to get
across? What is a quote from someone in the company?" Questions like that.

It essentially prods you, and then it puts together a draft of the release, which
you can then go through and edit. Even if you've got zero experience, then you can
go through and just essentially fill in the form, which takes anywhere from about
15 to 30 minutes, and then you've got a draft to release, which you can go ahead
and proofread. People think a press releases is very, very difficult to write, but
once they get in there and they go through and do that, it's actually very, very
simple and easy. We've seen people literally put them together in like five, 10
minutes using this tool.

Igor Kheifets: Well, I'm definitely trying that out. When you were explaining the
rules, the dos and don'ts, even for someone like me, and I mean, I produced 2,000
words of content before 8:00 AM today, so I have no problem with creating content,
but still, I was afraid of the whole press release structure and getting it right.
Nobody likes making mistakes. Nobody likes wasting time to make mistakes. We all
want to get it done right from the very first time. I'm really happy that your
platform points me in the right direction using questions, because for me, this
has been extremely effective, which is why I love getting mentorship from other
people. A true mentor, what they do is they ask you the right questions so you
come up with the correct answers for yourself. When your software does that, I
trust that I will be able to do a pretty good job as far as writing my press
releases, and getting it proofread by someone who understands it.

Chris Munch: Yeah, and our software, as you go through it, is going to tell you if
you've made some of the most common mistakes. It'll say, "You didn't write this in
the third person, so you need to change that." It's going to highlight that and
tell you to change that, and then once you submit it, if you did make a mistake
which isn't within the guidelines for the news sites, the editorial team will pick
it up and they'll send it back to you and advise what you need to change. After
doing two or three, you've really got it down at that point. Again, most of our
clients actually just opt for us to do that side for them, so they give us a
little bit of information and we go ahead and we do the keyword research, we
optimize the title, we structure the release in the way which we know is most
effective, and just essentially handle it all for them.

Igor Kheifets: If you don't mind me asking, what's the price difference in that?

Chris Munch: It depends what volume that you're doing, but we have, for one
release, which is written by us, our regular price is $259, but if people are
doing higher volume, then they're more than welcome to get in touch with us as
well. A lot of clients are agencies. They're doing higher volume, and so we do
volume deals as well.

Igor Kheifets: Okay, got it. The price may go down slightly based on volume. Now,
you mentioned this several times throughout the interview, which makes me wonder.
You said that one client that you brought up as an example did once a week, or
once a month or something like that.

Chris Munch: Once a month, yeah.

Igor Kheifets: Now you're saying that based on volume, you can get better price.
Is press release something we do once for every product, or is that something we
do on an ongoing basis? How does that work?

Chris Munch: It really depends on the situation. It depends how much you have to
talk about about a product. Let's say you're selling a spoon. It might just be a
regular spoon, so there's not really a lot you can say about that. You probably
just announce that you're selling a spoon. It's not the most interesting thing,
but you might be selling a high-tech gadget, in which there's lots of different
components, lots of different things it can do, and so you could do one release on
one feature, another release on another feature, and so on. It's very dependent on
what the product and service is. For example, for local businesses, a dentist
offers several different services, from teeth whitening to teeth removal, just all
sort of different things and services which they do. You can go through and they
can do an announcement about all of those different things. In your business,
there's probably many different angles and different announcements and different
things that you want to share with the world, and different angles at which you
can do it. That's why we recommend for the average business, and the average
product, you can do a release once a month on that. Some businesses may be a
little bit more, and other businesses will be less.

Igor Kheifets: Interesting. Well, I can think of quite a few things, because I'm
writing emails to my list every day, sometimes up to three times a day, about our
services. I use the info-taining approach, where a lot of times I don't even talk
about my product. I talk about what the prospect is going through. The press
release sounds like a slightly different approach, where I do have to talk about
the features of my product, not even the benefits, but more so the features of it.
Am I getting it right?

Chris Munch: Yeah, so the way that we look at it is, you might focus on the
features. You might focus on the benefits. You might focus on the problems that
you're solving for the client or the customer or the patient. It might be an
announcement about some changes within the company. You could do that. It could be
just an announcement about something that you're doing or launching, as well.
Really, if you've got some information to share, then usually that can go out in a
press release. Remember, you're not pitching it to Forbes. You're sending it out
there for your audience, so it shouldn't be something incredibly mundane.

You're not going to put out a press release every single month on the exact same
thing. It should always be about something different within your business that you
want to share with the world, just like you would do with a blog post, except with
this, it's more of an announcement angle. You're announcing something new, or
something that you're doing, or something that you want to share. If you look at
it like an announcement, that's really the angle that you want to go with. What
feature can you announce? What problem can you announce that you're solving, and
so on?

Igor Kheifets: In that case, it's not much different from the usual type of
marketing that I personally do and that I recommend doing on the show all the
time. Talk about your prospect's pains and frustrations, offer a solution to that
pain, maybe twist the knife a little bit, but I'm guessing you don't do that in
the press release. It's more about getting the people who already know what their
problem is, and they're just looking for that solution. It sounds like there's
quite a few things that we can discuss, but obviously we don't have the time to do
it on the show, so a great, logical next step for anyone, including myself, who
want to find out more about how to get more traffic with press releases, where
should we go, Chris? Point us, tell us where to go.

Chris Munch: If any of what we've talked about today interested you, if you want
to learn more about our keyword strategy, about where we distribute to and how,
because it's much easier to see visually where that traffic comes and what it
looks like, and just the overall strategy, how to put the release together, then
head to, and we have our training on what we call Red
Pill Traffic. If you've listened today to what I've been talking about, you'll
realize that our approach to press releases and traffic is a little bit different.
We really open the rabbit hole on that, and we call it essentially taking the Red
Pill approach to traffic. It's, and you can sign up for
a training session there, which will take you through everything which we do.

Igor Kheifets: All right. Thank you very much, Chris. Guys, you heard him. Again,
the URL is, and I'm just going to pull it out here, wrote it down. It's
go.presscable, that's double S, .com/redpill. You will be taken to a page where
you'll be able to attend the free training, where Chris and his partner Jay will
instruct you and show you how to get more traffic using press releases. It
definitely sounds like something you want to check out if you own a local
business. It definitely sounds like something you need to check out if you're an
author or have a company that solves a problem. It's definitely something you want
to check out if you got a service, if you're a service provider like myself. We
are in the business of helping people get traffic. By now, you know it's for you
if you've been listening.

I'm excited. I'm honestly excited, because we didn't have too many episodes about
getting more traffic on the show, because I sort of assume everyone should do solo
ads, and sell a lot against Facebook ads, which I don't perceive to be a very
quality traffic source because of how much time it takes to convert a Facebook
prospect, how expensive it has become to get one, and of course, how absolutely
disengaged a social media visitor can be compared to an email visitor. Press
releases, they sound like something that we need to try out, and I'm really happy
that you were able to come in and share all these insights and insider secrets
about what press releases are, especially switching the paradigm from believing
... Well, for me. I can only speak for myself ... from believing that I'm supposed
to pitch Forbes on my product, and that no one cares, to recognizing that there
are people out there who care, the people who I can help improve their lives, and
that it's nowhere near what I thought it was.

Chris, again, thank you very much, and guys, if you're looking to learn more about
press releases and how to use them to drive more traffic, just go to Chris, as ever, really, really grateful for sharing the
wisdom. Any last piece of advice for listeners?

Chris Munch: I've been in business a long time, and so ultimately, everything
comes down to taking action. Whether it's with this strategy, or many of the other
amazing podcasts that you share, it's just really about just taking the next step,
which is just going to help you grow and move you forward. I always like to ask
myself the question, "What's the next thing that I can do that's going to move the
needle in my business, and help me move forward?" I'm thinking that thing every
day. It's kind of like a mantra just going around in my head. What's going to move
the needle for you? What's the next step that you can work on and just jump in and
take action?

Igor Kheifets: All right. You heard the man, and this is a pretty cool word of
advice, because the one thing that I've learned, actually recently, even after
I've made my seven figures, is that many, many times, when it comes to
incorporating a new strategy, a new technique, or launching new product, I tend to
be very afraid. Once I get into it, it's not scary at all, because I end up
figuring things out as I go, and I don't know, it just works that way for me. It
seems scary from a distance, but once you get into it, it's really not. I'm really
hopeful that based on what you shared with us today, that press releases are no
different, and that we can use them to drive more traffic to our sites, services,
links, and blogs. Chris, thank you very much. List builders, thank you for
listening. Until next time we chat, have a good one.

Thank you for listening to The List Building Lifestyle. Make sure to subscribe on
iTunes or Google Play to never miss an episode, because who knows? Just one
conversion tactic we share on the show might double your list and double your
business. Download the transcript of today's episode and all future episodes at And don't forget to claim your complimentary copy
of The Wealthy List Builders Survival Guide at This is Igor Kheifets, and until next time
we talk, have a good one.

Who Is Igor Kheifets

Igor Kheifets is the 3rd highest-earning super-affiliate in the internet marketing niche.

Igor’s 2-step system has helped him consistently rank as the highest-earning and the highest-converting (measured in commissions earned per click) for industry’s leading vendors including but not limited to Matt Bacak, John Crestani and Anthony Morrison.

Igor boiled down success in affiliate marketing to a set of predictable easy steps anyone can take to generate commissions.


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