The Stars-Align Theory of Email Marketing

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I’m Igor Kheifets, and this is The List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world, and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best-selling book, The List Building Lifestyle: Confessions of an Email Millionaire, at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now, it’s time to claim your List Building Lifestyle.

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You have a highly engaged segment of your list who never clicked a link — which means these are openers, right? So you’ve got openers who never clicked a link.

Okay, fine. We all have them. It’s normal to have them these days. And here’s why it happens.

Some of them are genuinely opening the emails and not clicking. Some of them do that. But there are also many of them who are sending false positives — meaning your system, and any other email system, is picking up on these people as if they’re opening your emails. But the reality is that they simply do not.

Now, I’m not saying this is every single person in that highly engaged segment. What I am saying is there’s a big chunk of those people who are not opening the emails. And the reason they’re not clicking is precisely because they’re not actually opening — but they’re showing up as if they are opening in your system.

This is something that started coming up, and I started noticing over the last couple of years. And it got further confirmed by many of my email marketing friends when we started looking into it.

[2:14]

There’s, of course, the whole Apple thing, which doesn’t disclose whether an email gets opened or not. The whole issue with cookies. There’s a bunch of technical stuff that I don’t know how to explain that results in that — I just know the end result. But that’s not your biggest problem.

Here’s what the most concerning problem is. There are lots of people in your non-openers segment — people who never open your emails — who are actually opening. They’re simply not being tracked as opening, and they’re even clicking on your links.

That’s something you need to know as well. So not only are many of the openers on your list not actually opening, but many of the non-openers actually are opening your emails. Which creates the confusion.

This is recent — the last couple of years. Maybe at some point we’ll figure out how to overcome it — well, not we, but all the email sending tools will figure out how to identify and tell the opener from the non-opener. But right now it’s a bit mixed.

So be careful about what you do with them. The best thing you could do is to simply keep emailing them. You don’t need to send them personal emails. You don’t need to email them one by one. You don’t need to try to force them to click on anything. You just need to continue sending them emails — assuming your email deliverability is good.

And if it’s not, you should look into the ultimate email inboxing checklist. But assuming it’s good, you just keep mailing them — trying different angles, different benefits, different topics.

See, at some point, they’ll either encounter the perfect angle or the perfect offer, and they will click, and they will buy. That happens all the time.

[4:27]

In my CRM, I can see it every day — people who have been on my list for three years, four years, a year, year and a half. It takes them some time, but eventually, when all the stars align, they finally click, and they buy.

So you should definitely keep mailing them. Just keep trying different things — different approaches, different angles, different tone of voice, different topics of discussion, different opinions, different informational value. Just keep on trying and experimenting, and eventually you’ll get 3% of them here, 5% of them there, 1% of them over here, 10% over there.

Over time, you’re chipping away at the stone. Eventually, you get anyone who you could have gotten.

[5:22] 

Thank you for listening to The List Building Lifestyle. Get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.