The Secret to Standing Out in a World of AI Content

AI is everywhere, from chat bots to content creation, and it’s changing the game. But instead of fearing it, what if we saw it as a tool to boost our creativity, not replace it? The real power of AI lies in using it to stand out, stay authentic and make it work for you. Let’s dive into what that really means for creators, entrepreneurs and anyone trying to shine in a noisy world.

0:30

I’m Igor Kheifets, and this is The ListBuilding Lifestyle. The podcast is for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, The List Building Lifestyle Confessions of an Email Millionaire at www.igorsbook.com
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1:17
So, I don’t want to be one of those guys that either says, that’s black and white, right? I want to be the guy that says, “oh, human emails will always prevail over the human race”, right? And I don’t want to be the guy that says, “well, robots are coming and we’re cooked”. I’m neither one of those. I believe the truth will be somewhere in the middle, and it’ll come down to personal preference.

1:42
But, I will tell you this, I believe that the most powerful thing you can do, at least right now, is to train an AI to communicate to your audience like you communicate to your audience, meaning, make specifically your trained AI, train it so it’s indistinguishable from communicating like you, so even your friends and family can’t see the difference.

For example, I had this happen, it was a couple months ago now, I had my best friend actually send me a text message, and he says, “Are you really going to do it?” I say, “do what, man?” Then, because it was sort of out of the blue. And he said, “build a school”. I said, “Can you refresh my memory? When did I say that?” And he said, “well, it said so in your email newsletter”.

And here I realize that the email newsletter that’s being managed by my team, who trained an AI to write like me. So, they take my ideas, the things I talk about, from my books, from the webinars. And that AI is producing then, like an email that’s written, that talks like me. And so, when my best friend, who reads my emails every day, reads that email, he can’t tell the difference that it wasn’t me.

3:19
Will AI replace all content? No, I think what will happen, though, is people will start valuing personality and personal approach more, over AI. Because the tendency with AI will be more of the same. I think most businesses, most content creators, will definitely leverage AI to create subpar content emails or whatever. And it will come through, when you read it -you can already see it- when you read a chat GPT email, you can tell, right?

3:58
Now, nothing wrong with that! 80% of the time that’s good enough. For me personally, now I’m having a decent presence, right? That’s unacceptable! Which is why I trained my own AI to talk like me and why we built the software for that actually, which I will be announcing sometime in the future, we’ve been working on it, investing a lot of money into it, Basically, there is a way to use AI to write really high quality content that you really won’t be able to tell whether it’s AI or not, you’d think that it’s been written by a professional, high level copywriter.

4:41
So, Most content will be pushed to AI, for sure! But the people with something unique to say, people with a unique perspective on things, they will not replace themselves with AI. They will simply use AI as a research partner, in my opinion. So, for me right now, or for the past year, AI has been like a crutch, right? That I can lean on to produce my material faster. Especially when I’m looking at the blank slate and I don’t know where to start, so I can use AI to give me some ideas, to get me flowing. But eventually the creative decision was being made by me, and I had my own twist to it. It’s rare for AI to come up with something where I would just leave it as is.

5:40
But, I have the ability to come up with a unique point of view, and I think that’s something that AI is really struggling with right now, simply because most people don’t know how to ask it to come up with it. But for me, that’s important. Because if you are to communicate with a group of people, you better have something unique to say, you can’t sound like everyone else all the time, because you’re not interesting, though.

If everyone paints lime green, lime green doesn’t stand out. And part of effective marketing is to stand out. Because the brain, the way it’s built, learns to ignore anything that’s repetitive, anything that the brain heard and seen before, automatically gets discarded as old news, and you have to come up with a unique perspective on something for it not to be old news anymore.

6:41
So, I guess the question is really not whether AI will replace all human written emails, no! I think there’s better questions you can ask. I’m a great believerin asking better questions to get better answers. So, a better question to ask yourself on this is, How can I use AI to be more efficient with my emails? How can I learn to work with AI to come up with high quality emails? Those are better questions than to wonder whether or not an event, that eventually will AI push everything else out?

7:26
Thank you for listening to The List Building Lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at www.listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com, now to claim your free package!