The Science Behind Achieving Goals

Struggling to hit your business goals. When I started, my aim was simply to make money any amount would do. Yet true progress came when I refined my approach. I discovered, through a Tony Robbins story about setting goals on a Siberian train ride, that goals need to be more than just wishes on paper. They must be measurable and within our control, like determining the exact traffic needed to achieve 200 sales. This strategic shift from vague desires to precise, actionable Objectives can revolutionize how we pursue success. Let’s dive into how this method can help you, too.

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I’m Igor Kheifets, and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home, if you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your List Building Lifestyle. 

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My idea of setting goals actually revolves around things I can control. Um, in fact, when I just got into the business, you know, just like everybody else, my goal was to just to make money, any kind of money, you know, like, my goals weren’t necessarily, they weren’t even, like, I don’t know, coherent. I don’t think they were more about like, oh, money, yes, give me that’s what I want. But over time, I learned to be better at goals. And, you know, I think the big misconception lies in the fact that goals are being at least preached on point as this magical thing. I remember the first time I came across the whole concept was in a Tony Robbins training where Tony was telling a story of how he went in this train, like, I think it was the Siberian, or Trans Siberian Express that he went on, and he put a bunch of goals on the back of a map of Russia. 

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And I remember the story because he mentioned Russia, he mentioned the train and he said that a year later he reviewed the goals on the back of that map, and 80% of those goals were achieved. That, you know, as far as persuasion story for goal setting, that’s brilliant. That’s just gold. The fact that I remember it many years later is in itself a testament to it. But then I had this impression, like, it’s a magic trick, like just by writing things down on paper, they are meant to be accomplished. Of course, that’s not true. No such thing as just writing something down on paper, and then that magically becomes true. If that was the case, then written affirmations and to do lists would be literally shopping lists for attaining everything we want in life. But it doesn’t work like that. Goals only work when they are measurable and when they revolve around something that we can actually control. What I mean by that is like I can set a goal of making, I don’t know, 200 sales of a product of some kind as an affiliate, but I can control that. 

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However, what can I control? Where I can I can maybe calculate the number, the average number of clicks that it takes to get one sale. Let’s say that’s 50 clicks, 70 clicks, 100 clicks or something. Then once I know that average number, I can reverse engineer the amount of traffic I will need to approximately make 200 sales. So if, let’s say it takes 50 clicks to make a sale, then I need, let’s do some quick math, 50 times 200 that’s what, 10,000 so I need 10,000 clicks to make those 200 sales. But if I just set a goal for myself to make 200 sales or $200,000 in commissions or whatever, that alone is just not enough. Now, another component to goal setting is that the goal has to be just slightly out of your comfort zone, almost like on the edge of your comfort zone. It cannot be too small or too great. If it’s too great, the brain just refuses to accomplish it, because the brain cannot fathom what it looks like, what it feels like to achieve the goal. Meaning, the way our brain works, it has this reticular activating system where we start paying attention to things, and that’s what we have in our subconscious mind. So classic example, you decide you want to buy a car, and what happens is, as soon as you buy a car, as soon as you decide you want to buy a car, let’s say it’s going to be a red Kia, you start seeing Kias everywhere, right? 

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There were red Kia’s everywhere. Or maybe, you know, you think about an actor or something, all of a sudden start seeing that actor everywhere in magazine covers, on the internet, on TV. Well, that system works in helping us achieve, and helping us achieve in the sense that, let’s say, the goal that I set is to, I don’t know, become a super affiliate. Well, from that moment forward, all I will see is other super affiliates making money. Now, on one hand, it’s good because it’s going to be very inspiring. On the other hand, it’s going to drive me crazy, because I see how these people make money, but I won’t understand how. So, to kind of narrow it down for your brain, you have to, you have to make it attainable, you have to make it perceivable. You have to make it familiar. And when that’s true, that’s when the brain finds ways to achieve things. Meaning again, you can’t. You can’t go from making nothing online to making $10,000 in one sitting. It has to go through an escalation from zero to your first 10 bucks, from 10 bucks to your first 100, from first 100 to first 1000, from first 1000 to 3000, 5000, and so on and so forth. 

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That progression is actually very important, and it cannot be skipped because when you’re making $0 online, you don’t know how it feels to make $10,000 online, and you don’t know how it feels to make $100,000 online, and then you don’t know how it feels to make a million. However, as soon as you know what it feels like to make 1000 you can imagine what it feels like to make two. And since you know how it feels like to make 2000 you can imagine what it feels like to make six. As soon as you know how to make 60,000 you can imagine what it feels like to make 200,000 right? And so then it goes back to this. There’s this book called The Trick to Having Money, the trick to making money is having some and the author makes this exact point where money responds to energy in a sense that it will not come to a person or stay in the hands of a person who doesn’t feel good about or solid about Having it and making it so that is why it’s important to basically to come into money. That’s why people who make money continue to make money. People who make a lot of money continue to make even more money, because they hit a point where it feels familiar. They know exactly how it feels. They know exactly what it feels like on the inside when you’re making that money. 

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Thank you for listening to the list building lifestyle. Get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.