The Power of Sender Identity in Emails

Who’s behind the email? This simple question could be your key to unlocking unparalleled engagement in email marketing. In this episode, we explore the often underestimated power of the sender’s identity. Forget the advanced preheaders and polished preview text. Sometimes the real game changer is knowing who the email is from. Join us as we explore real life experiments and insights from top marketers who have shifted their metrics dramatically, just by leveraging the trust and authority of their persona, tune in to discover why. When an email arrives from a trusted source, the usual rules might just fly out the window.

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I’m Igor Kheifets, and this is the List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your List Building Lifestyle. 

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Pre heads or preview text in your emails is really overrated. What I tend to do, I just tend to leave it blank. I just assume that people will see the first few words of my email because that’s really what the preview is really used for and your subject line probably carries a lot more weight for that than anything else. But let me share with you what I found over the years, and it’s this, sometimes it doesn’t matter what the subject line is or what the preview text is, sometimes it really comes down to who’s mainly because I’ve actually, I’ve done this before where I would like allow other people to use my emails like I would literally give them my emails, some of my peers who were promoting the same launches as I was, and even though everything else was the same, my conversion rates, my open rates, my click through rates, My click to sale conversions were just better. 

I couldn’t attribute it to anything else other than the fact that the email came from me. And I think what email marketers need to be doing is, while they should be striving to have the best subject lines, of course, and great email copy, especially at first long term, what they want to strive for is the effect that whenever the reader sees your email and it’s coming from you in their inbox, for them to put weight on the fact that it’s from you, meaning, let’s say my inbox, right. If an email comes in from Mark Ling, I’m opening the email because I have tremendous respect for Mark. If an email comes in for Aiden, I’m opening the email. If an email comes in from Dan Kennedy from Doberman, Dan from Ben Settle from basically people who I respect and who I follow, etc, I open those emails. It almost doesn’t matter what the subject line is like. There’s one guy, he’s here in Canada. I think he’s in Oakville or some other city nearby. His name is Gordie. He’s an expert affiliate marketer. He’s got a huge experience in the supplement business, in the Econ business, and like, he’s a really smart guy.

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So he emails maybe once a week, maybe once every other week. The frequency he always like, almost in every email, he says, Hey, sorry, I know I should email you more often, like every time he emails like, he says that so he knows he should be emailing like every day, but he just doesn’t do it. Maybe you should hire somebody from our email a day business group to manage his list for him. But anytime he emails, I like to open and check the email because I like the things that he talks about, and he usually offers a really interesting perspective on things. For example, recently he emailed, and he was talking about how everyone’s liked after Facebook ads. But then he spoke about Facebook ads, banning people all the time, and you know, by focusing on the mainstream news like you’re actually missing out because you’re not paying attention to what people don’t talk about, where you could be getting huge results. So for me and for you guys, it’s email drops and solo ads. For him, for many years, it was pay per view traffic, but also he’s been doing Twitter ads and a bunch of other stuff. Remember, he’s like in a bunch of different verticals like supplements and stuff. So, you know, anytime I go or emails, I see an email, it’s like, oh, and I will go read it almost doesn’t matter what the subject line is. And I think I shared this with you, maybe it was before you came on board. 

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Basically, a couple of months ago my email manager. I don’t know why, but he basically left, he either left the subject line, like, as a default subject line, something like, your subject line goes here, like it basically made no sense, like he literally made a mistake, but he only realized that after the email went out. So when I got the email and the emails had a weird subject line, I opened it and I read it, and I was like, oh my god, he copy pasted the wrong thing. I thought, Oh, what a disaster. I checked the next day and the open rate was exactly the same as the previous day’s email exactly the same.

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Thank you for listening to the list building lifestyle. Get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com that explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.