Are daily emails the secret to keeping your subscribers engaged? 📧 A surprising study suggests it might be true. Tune in to discover the psychology of unsubscribes, how to stand out in a crowded inbox, and why more frequent emails could actually lead to more loyal readers. 💌
[01:06] Email Frequency and Keeping Subscribers:
- MailChimp’s found that sending emails daily actually leads to fewer people unsubscribing than sending monthly emails.
- Why it works: Daily emails help people remember your brand. With so many emails, it’s easy to forget who you are if they only hear from you once a month.
- To stay on their radar, you almost have to email daily as people get a lot of emails these days.
[01:39] How Often Should You Email?:
- If you’re a well-known author, a weekly email might suffice to keep readers engaged.
- For those not as widely recognized, daily emails might be necessary to stay top of mind.
- Sending emails daily does not guarantee they will be read daily; many are ignored or deleted without being opened.
- Make sure your emails are interesting and useful to your readers. That’s what gets them to open and read!
[02:46] Email Psychology:
- We like saying “no”. It’s easier to quickly delete emails we don’t want than to find the ones we do. It feels good to clear things out.
- Most emails get ignored. People scan their inbox fast and often skip emails, even if they meant to read them later.
- If you email someone a lot, they might only notice a few of your emails. Regular emails can blend in easily.
- Your inbox is so full of stuff that your email has to be really interesting or important to stand out.
- Timing also matters – the right email at the wrong time can still get lost.
[05:24] Igor’s Book On Email Marketing:
- Visit www.igorsbook.com target="_blank"span> to learn more.