The Latest from MailChimp’s Research

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Are daily emails the secret to keeping your subscribers engaged? 📧 A surprising study suggests it might be true. Tune in to discover the psychology of unsubscribes, how to stand out in a crowded inbox, and why more frequent emails could actually lead to more loyal readers. 💌

[01:06] Email Frequency and Keeping Subscribers:

  • MailChimp’s found that sending emails daily actually leads to fewer people unsubscribing than sending monthly emails.
  • Why it works: Daily emails help people remember your brand. With so many emails, it’s easy to forget who you are if they only hear from you once a month.
  • To stay on their radar, you almost have to email daily as people get a lot of emails these days.

[01:39] How Often Should You Email?:

  • If you’re a well-known author, a weekly email might suffice to keep readers engaged.
  • For those not as widely recognized, daily emails might be necessary to stay top of mind.
  • Sending emails daily does not guarantee they will be read daily; many are ignored or deleted without being opened.
  • Make sure your emails are interesting and useful to your readers. That’s what gets them to open and read!

[02:46] Email Psychology:

  • We like saying “no”. It’s easier to quickly delete emails we don’t want than to find the ones we do. It feels good to clear things out.
  • Most emails get ignored. People scan their inbox fast and often skip emails, even if they meant to read them later.
  • If you email someone a lot, they might only notice a few of your emails. Regular emails can blend in easily. 
  • Your inbox is so full of stuff that your email has to be really interesting or important to stand out. 
  • Timing also matters – the right email at the wrong time can still get lost.

[05:24] Igor’s Book On Email Marketing:

CLICK HERE TO READ THE FULL TRANSCRIPT

WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.