What would you have left if your entire business vanished tomorrow? Most people chase wins that disappear fast, but I’ve built assets that stick. In this episode, I break down the three investments that saved me and still pay off daily. One is a skill no one can steal, one is worth more than gold, and one lets me work smart. If you want to know what really lasts in business, this is where you find out.
[1:07] Skills are the only business asset that can’t be taken away:
- Learning is a permanent asset; skills gained through mentoring stay with you for life.
- Acquiring knowledge creates opportunities to pivot, rebuild, or start anew without limits.
- Skills are transferable across industries, making them invaluable in any circumstance.
- Learning multiplies in value over time through experience
- Mentorship accelerates growth and reduces costly trial and error.
[1:52] Your Email List is a Gold Mine:
- An email list is a priceless asset; it represents years of relationship-building.
- A strong, engaged list is harder to replace than technology or tools.
- Prioritizing relationships over material resources ensures long-term stability.
- If everything collapses, a strong list ensures a faster comeback.
[3:11] Your Team is Your Competitive Edge:
- Placing the right person in the right role multiplies efficiency. Good team members are irreplaceable assets.
- Building systems ensures efficiency, but the right people make them thrive.
- When systems and talent align, the business becomes unstoppable.
- Exceptional talent is rare – some team members are truly irreplaceable
- Building a strong team isn’t an expense – it’s your foundation.
[3:53] Igor’s Book On Email Marketing:
Visit www.igorsbook.com to learn more.
