Are you relying too much on giveaways to win trust and favor? 🎁 In today’s episode, we dive into why being an authority in your field means more than just handing out freebies. Learn how to establish genuine trust and showcase your value without constant giveaways. Discover the strategic advantages of charging for what you offer and how to set the right expectations with your audience. Tune in to redefine success and master the art of making effective offers! 🚀🎯
[01:23] Challenges with Frequent Giveaways:
- Frequent giveaways might help build trust but not always increase sales.
- People might get used to receiving free items and not want to buy anything.
[01:51] Problems with free stuff:
- Building trust through authority is more effective than frequent giveaways.
- It’s important to position your product as the definitive solution, not just another option.
- Giving things away for free isn’t a strong trust-builder; other methods are more effective.
[03:15] Drawbacks:
- While giveaways can attract people, they don’t necessarily build trust or credibility.
- Giving things away for free doesn’t increase likability or belief in your claims.
- Top marketers often focus on selling rather than giving away products, as direct selling has proven to be more effective.
- For real sales, you need customers to pay for your products, which won’t happen if everything is free.
[04:21] Fear of Selling Leads to Giveaways:
- Many give away free items because they are hesitant to directly market or sell their products.
- If customers are conditioned to expect only freebies, they may react negatively when eventually asked to make a purchase.
[06:39] Igor’s Book On Email Marketing:
- Visit www.igorsbook.com to learn more.