Marketing to Millennial Parents in 2023

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Do you ever wonder why some people make money online so easily? 🤔 In this episode, we uncover how understanding and relating to your audience can be your secret weapon. We’ll dive into the story of Igor, who used his passion for making money to achieve success. You’ll learn the five key persuasion techniques that can help anyone influence their market and drive sales. 📈 Plus, we’ll break down how these strategies apply to real-life scenarios, like marketing to parents in 2023. 👨‍👩‍👧 Whether you’re just starting or looking to improve, this episode offers practical advice and proven strategies to help you succeed. Join us as we make a real impact online! 💥

[01:22] Understanding Your Audience:

  • Igor, successful in the online money-making world, shares his experience to connect with his audience’s needs and challenges.
  • He knows the ups and downs of making money online, hence this helps him connect with what people really need.
  • Seeing money as a way to move up in life, I’ve always wanted more than just a regular job.
  • This drive makes me push for new and better methods to earn online.

[02:17] Key Persuasion Techniques:

  • You can use resources like Blair Warren’s “One Sentence Persuasion Course” to refine your approach.
  • Recognize the five core reasons people buy: they want to achieve their dreams, avoid fears, validate suspicions, confront enemies, and excuse their failures.
  • By matching your marketing to these key reasons, you can successfully guide customers to pick your products.

[03:11] Marketing to Parents in 2023:

  • Parents yearn for their children to succeed. Showcase how your product empowers children to be healthier, smarter, and more confident.
  • Ease Their Worries. Address fears of harm, poor choices, and setbacks. Show how your product protects and guides children toward success.
  • Parenting is costly. Recognize this and validate their desire to provide the best. Position your product as an investment in their child’s future.
  • Parents worry about negative influences. Tackle concerns about screen time, peer pressure, and societal pressures. Demonstrate how your product empowers parents and children to overcome these obstacles.
  • Use these powerful themes in your marketing to resonate with parents’ hopes and dreams. 
  • Craft messages that address their deepest desires and concerns, making your product not just a want, but a need.

[05:32] A Targeted Approach:

  • Look out for products like apps that reward kids for chores, teaching them responsibility in a fun way.
  • Show how these tools make daily tasks enjoyable and educational for children, appealing to parents.

[06:02]  Igor’s Book On Email Marketing:

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WHO IS
IGOR KHEIFETS

Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.