Making Content That People Love

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Curious about why your short videos get tons of views, but your longer ones seem to struggle? πŸ€” In today’s episode, we dive into the fascinating world of short-form versus long-form content creation. 🎬 We’ll explore why making longer videos is so much more challenging, the tricks behind keeping viewers engaged, and the surprising reasons why paid ads often outperform organic reach. πŸ’‘ Plus, we’ll discuss the growing trend of using controversial hooks to capture attention. πŸ“ˆ Whether you’re a content creator or just a curious viewer, don’t miss this episode. πŸ”₯

[01:47] Making Long-Form Content:

  • Long-form videos (like those longer than a few minutes) need a clear plan and structure. 
  • You can’t just make it up as you go, especially in English-speaking markets where competition is tough.
  • It’s not just about having high-quality footage; the way you edit the video matters a lot, editing them well is important to make these videos interesting and fun to watch.
  • In contrast, short-form videos (like TikToks or Instagram Reels) can rely more on big news, celebrity moments, or shocking statements to get views.

[02:52] Short-Form vs. Long-Form Audience Engagement:

  • Short videos tend to get more views because people like to scroll quickly through them. 
  • But their viewers aren’t very engaged; they just watch briefly and move on.
  • Long-form videos require viewers to pay more attention and stay focused for a longer time. 
  • This means the audience for long-form content is usually more engaged and interested in the topic.

[04:39] Paid Advertising vs. Organic Content:

  • Using paid ads has worked better for Igor than relying on organic reach (trying to get views naturally without paying).
  • Paid ads are expensive but bring consistent results. 
  • Organic content takes a lot of time and effort to create and may not always work as well.
  • Having a team of five people that is working on free content but the paid ads, perform better.

[06:17] Controversial Content Gets Attention:

  • There’s a trend where creators use shocking or controversial titles and thumbnails to attract viewers. 
  • These hooks grab attention, making people curious enough to watch the video.
  • Most of the time, the actual content is less sensational than the title or thumbnail suggests. 
  • This tactic is used a lot because it works, even though it can feel a bit manipulative.
  • Igor feels uneasy about this method but acknowledges that it effectively captures attention in today’s competitive media environment.

[08:09] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.