Jarvis, Funnels, and the End of Marketing Agencies

[0:00] Intro

I’m Igor Kheifets, and this is The List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world, and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best-selling book, The List Building Lifestyle: Confessions of an Email Millionaire, at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now, it’s time to claim your List Building Lifestyle.

[0:53] 

I really feel like if you want to be successful in entrepreneurship — or in any kind of online marketing business — you’ve got to be fast on the uptake. You’ve got to be taking action faster than most. What I mean by that is you can’t sit on your decisions for too long. And once you’ve made the decision, you have to go for it, you have to go implement it. And it won’t be perfect. You’ll have a lot of stuff to iron out. You’ll have to face a lot of uncertainty and a lot of adversity.

But still — money loves speed. It’s one of those Dan Kennedy rules that I’ve heard a long, long time ago. I kept hearing him say it, and at first I didn’t register it. I didn’t quite understand what it meant. But the reason money loves speed is because you make a decision and you implement. Sure, you break some eggs — to make an omelet, you’re going to break some eggs. You’re going to make some mistakes. But taking fast action while making mistakes is still going to get you to the money much faster than not taking action, trying to get everything lined up perfectly, and waiting and waiting and waiting.

One of the best examples of imperfect action-taking that results in making a lot of money is any tech startup, any software as a service platform, any of the dot-com boom companies. Think Microsoft. How buggy is Microsoft, even today? Anyone who has ever used Windows or PCs — how many times have you thrown your arms up in the air and wanted to quit using that product?

Millions of times for me. I mostly operate on Macs and iPhones, but I do have a gaming laptop — a very powerful Asus ROG Strix. And anytime I sit down, anytime I install a game, even during the most recent Battlefield 6 launch, I downloaded the game from the EA app and it wouldn’t run. It’s been thirty, forty years since the launch of Microsoft and Windows and all of their products — and it’s buggy as hell. And yet people still use it. Sure, there’s Apple — less buggy, fewer issues. But somehow Windows is still the most popular operating system out there.

And there’s Linux, which doesn’t break, has no viruses, is absolutely bulletproof. But you’ve got to be extremely technical to use it.

My point is: you’ve got to move fast, and when you move fast, you’re not going to have it perfect. But if you move fast, you will get to the money sooner or later. If you try to line everything up, try to be ready, try to be perfect — you simply never launch. You think, oh, I need one more thing before I can launch. And you just never launch.

[4:44] 

I’m going through this experience myself right now. I’ve been working on a project — building myself a super AI assistant. I recently taught it how to email, meaning how to send emails on my behalf. And in the last 24 to 48 hours, I ran into so many bugs.

Today, for instance, I taught it how to do outreach for my podcast — to invite high-profile guests to the show. As you know, we’ve secured some really cool guests over the years: Robert Kiyosaki, Chris Voss, Les Brown. Some pretty high-profile people.

So I gave it a batch of about 50 potential guests and it went emailing them. At first, everything seemed to be working okay. But after it went through about half of them, something happened — a bug in the system — and it started double or even triple emailing the same person. So all of a sudden, I’m inviting an author to my show and they’re getting three identical emails from me. That’s a bug I have to work out.

Now, I could have said, to hell with it — give up on it, hand the outreach to an assistant, or just do it myself. But that’s exactly what happens. Money loves speed. You’ve got to move through this stuff. You will encounter this stuff. It’s part of the journey.

After I fixed that issue, another thing came up. It started double-mailing in a different way. It would go through the entire batch of 50, send out all the emails, wait about ten minutes, and then do another send to those same exact people — but this time, with completely different outreach emails. So I would email the same person with a ten-minute interval and a completely different message, making me look like an ass.

But even so — even though I’m going through these growing pains right now — I’m still not ready to give up on the project. I know I’m still way ahead of most people who are probably working on something similar.

[7:32]

You’re going to see a lot of this in our industry — people saying, hey, I’m going to help you build an automated AI super assistant that does everything for you. It has access to your email inbox, your calendar, your computer. It can download and upload files, access your Google Drive, your Stripe account, your ClickBank account, your CRM. It can write your email sequence, load it into the system, and send it for you.

The race is on to get there. I think all of these companies fighting to build the best funnel builder — your ClickFunnels and everyone else, putting all that effort into building the complete funnel builder where it writes copy, designs for you, does everything and hosts it — I think that’s just a bus stop on the way to the top of the mountain.

At the top of the mountain, you get yourself a Jarvis. Like Tony Stark’s Jarvis from Iron Man. The Jarvis that just does it for you — no funnel builders, no nothing. It knows how to build all of this stuff, and you just tell it in one prompt what you want. It goes and builds it without you needing 47 different AI tools.

At least that’s the future I see. And we’re almost there. We have the technology. It’s just not fine-tuned yet. The AI models are just a little bit behind on what we want. But I think within the next few months, there’s going to be a breakthrough — and it’s game over. All of those marketing agencies and media buying agencies are going to be out of business, because all of these AI tools will do all of this for you.

[9:30] 

Thank you for listening to The List Building Lifestyle. Get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.