Inside the ‘Cashflow Quadrant’

0:00
Welcome, everyone, to the list building lifestyle show hosted by one and only Igor Kheifets. Today we will uncover the importance of daily emailing and the impact of negative self talk on success. Igor shares insights on embracing failure, and the crucial role it plays in our journey towards success. Additionally, we’ll explore how making mistakes shapes our judgment, and the significance of implementing systems for business growth and efficiency. So, prepare yourselves for an enriching discussion that promises to elevate your email marketing strategies, and personal development journey are presented in the unmistakable computer generated voice of Morgan Freeman. Let’s get started.

0:49
I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the list building lifestyle Confessions of an email millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

1:35
Some advice from mentors that I’ve got over the years that I think has been tremendously influential? Well, one thing is that you have to email your list every day, that kind of goes without saying, that was like, there was not a given for me, I did not know that to be true. Right from the get go. And I spent a lot of time just having a list but not mailing list, which caused the list to die. Because it’s one of those things where you don’t use it, you lose it kind of like you know, any kind of skill set that requires you like, you know, to practice or maybe if you go to the gym for three years non stop every day, and then you take a break for the next 10.

You know, well, let’s say you’re still young, like you’ll still have trouble to go back to the same level. So definitely mail my list every day. The other thing I think is really important is not to take anything personally. And whether it’s a dialogue you’re having with like a person, or whether it is like something it didn’t work out. And I think it’s more about whatever is not working out than anything else.

In other words, like back when I started, I used to try things and they wouldn’t work. And I would make it mean things about me, it would basically trigger a belief system that I’ve had, that if I attempt to send out an email and the email did not convert, then it means I’m a shitty marketer, it means I’m a no good. You know, I can’t do anything, right, you know what I mean? Like, the sort of stuff that’s really toxic, the sort of self talk that really kills inside.

Now we’re all guilty of that in one area of life or more, I’ve had more so in the professional sense than anything else, but also has to do with, you know, for example, I told you about my experience as far as like being younger, and you know, basically being afraid of women pretty much. So I would be out with my friends, and there would be a woman somewhere in the vicinity. Like, I would literally think less of myself. Because she was there she wasn’t paying attention to me. Like it had nothing to do with me at all.

Like she was just there having fun with her friends. But I would make that mean something about me. So that self talk and taking things personally on every level really held me back from success. I genuinely believe if I did not have that and in fact, if I had the sort of Donald Trump’s on the reasonable self confidence, self talk, instead, I would have become much more successful, much faster with greater ease, because after each setback, I wouldn’t spend the next 30 days soaking and trying to work up the courage to try again.

Because the thing is, just like one of my mentors, John Carlton talks about, the only way you can really become successful is to fail a lot. Even if you’re working with mentors, even following proven systems there will be failures. And because failure is such a broad term. But if you are wanting and willing to fail quickly and fail a lot in fact, if your goal and purpose becomes just go fail as many times as you can as fast as you can. You become very smart, very quickly and very capable and very successful very fast. It actually brings up another flavor of the same advice that I got from a really cool book that I recommend people read, it’s called always start with no, by Jim camp who now died a while back, but he was like a negotiations coach.

5:00
And in the book towards the end, he doesn’t talk about negotiations anymore. But he does talk about, like people being afraid to negotiate, people being afraid to make a decision to say something. And, you know, he says, Look, you will, you will make mistakes. And that’s okay. Because, you know, not making mistakes comes from having good judgment, like, the better your judgment, the fewer mistakes you will make, because you’ll make better decisions. Now, good judgments, though, the judgment comes from making mistakes.

Because if you made lots of mistakes, guess what? You’re going to have really good judgment. It’ll be like, Oh, yeah. Now I know. So next time, I’ll know better. But you see, you can get good judgment unless you’re willing to make mistakes. Now, sure, you can read books. You can, you know, have mentors. You can be part of a mastermind that warns you about a mistake, but it’s only through doing, to making that mistake, you know, because there’s so many different things I read about in books over the years.

And I nodded and I said like yet, that makes sense. A great example. Robert Kiyosaki has a great book. It’s called the Cashflow Quadrant. And in the book, he starts out by explaining, you know, the difference between a business owner and somebody who’s basically self employed and self employed person starts a business, but they’re always working, which is better than having a job because they get to call the shots, but the son of working a lot, like lot just work recording, because if they don’t work, it’s what they’re like getting paid.

Now, then. And he basically tells a story about a guy who was hauling water using buckets, to a village and back, versus another guy who takes a year to build a pipeline, and builds a pipeline that has water going through pipes, and then back into the village. And obviously, not only out works, the guy who’s hauling water all the time, but also doesn’t really work that hard and makes a lot more money and has a bigger impact on the village. So having read that before became successful, I was like, wow, that is amazing. I want to be like the pipeline guy.

And I was like, so fired up. But you know what happened for the next five years? I was the guy holding buckets of water. I was the guy who was like working around the clock all the time. So did I know the lesson? Yes. But I needed to go through like five years of working like a donkey to finally be like, Okay, there’s gotta be a better way. What can I Oh systems, I see. Oh, I see why you need systems now.

Because unless you have a system, you can’t really scale because you’re working so damn hard all the time. You become your own bottleneck. And oh, that makes sense now, oh, yes. Kiyosaki wrote about that, in that book I read years ago, I get it now. So things will require you to make a mistake, go through the mistake, experience the pain of the mistake, and then be like, Oh, I get it now. So these are just some of the, you know, pieces of advice that I got over the years that are influential. I wouldn’t necessarily call them the most influential, least influential, but these are just some advice that I think can be valuable to write that.

8:09
Thank you for listening to the list building lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.