I Never Send Value Emails

, ,

Ever wonder why freebies often feel like leftovers? It’s like our brains skip ’em automatically. There’s a secret sauce to making free content worth its weight in gold. Curiosity piqued? Join me to uncover the mystery behind how we value what we invest in. There’s a fine line between freebies and meaningful engagement; discover how to bridge that gap by tuning in now!

[00:00] David Sachs Introduces The Show:

[00:20] In this episode, Igor delves into the psychology of how individuals perceive and engage with free content versus paid offerings, emphasizing the necessity of tying value to investment for greater audience appreciation and engagement.

[00:54] The Perception of Free Value:

  • Most of the free things I receive don’t hold much value to me. Interestingly, I do receive a lot of valuable content in my inbox for free from various individuals whom I genuinely admire and respect. The true appreciation for this free value seems to come after I’ve made a purchase.

  • It’s as if our brains have a built-in mechanism; when something is free, it doesn’t command our attention.

  • Unless we’re currently grappling with a significant issue in our lives, prompting us to consume every piece of information available on the subject, we don’t attach much value to free content. This obsession arises from the necessity to solve a problem, rather than simply appreciating the free value.

[02:09] Avoiding Value-Oriented Emails:

  • Consequently, I refrain from sending out value-oriented emails. I believe doing so might be squandering an opportunity to present an offer. Additionally, people tend not to appreciate free offerings.

  • This viewpoint is evident in various metrics for success, like video engagement on platforms such as YouTube.

  • Creators often segment their content into smaller, more digestible portions to create an illusion of heightened engagement. This strategy is more effective than presenting a lengthy video that viewers only watch a small percentage of.

[04:43] Tying Free Content to Requirement:

  • When I offer something for free, it’s always tied to a requirement.

  • The free content provides essential information necessary for appreciating the paid material I offer.

  • People have their preferences and tendencies, and attempting to change them rarely leads to success.
  • To ensure that people genuinely value what I provide, I make it imperative for them to make some form of investment, be it time, resources, or commitment. This investment helps individuals recognize the worth of what they receive. 

[07:37] Creating Value Through Commitment:

  • Offering a lot of free content without this investment doesn’t lead to lasting connections or value appreciation.

  • It’s crucial to make the journey to obtain something slightly challenging, whether through paywalls, commitments, or substantial applications, as it reinforces the value and commitment required on their part.
  • Therefore, my approach doesn’t center on providing mere value for free. It revolves around creating an environment where individuals appreciate and value what’s offered based on their commitment and investment.

[10:08] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.