How to Overcome the Fear of Asking for Money

there’s a lesson I learned early on that completely changed the game for me, and I think it’s something most of us struggle with. It’s about why giving value isn’t enough. Sounds counterintuitive, right? But here’s the truth: if you’re not making offers, you’re leaving money on the table. In this episode, I’m sharing why asking for the sale is so crucial and how to do it without feeling sleazy or uncomfortable. I’ll also open up about a time I went above and beyond for someone, only to realize I was doing it all wrong. If you’ve ever felt stuck in the cycle of giving, giving, giving without seeing the results you want, this one’s for you.

00:42
I’m Igor Kheifets, and this is The ListBuilding Lifestyle. The podcast is for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, The List Building Lifestyle Confessions of an Email Millionaire at www.igorsbook.com
Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files and traffic blueprints, visit www.igorsbook.com for details, And now it’s time to claim your List Building Lifestyle!

01:28
I learned a lot of lessons, I’ll give you one, I think most people are guilty of that, and I think sharing it will be beneficial to all of you.You will not make money unless you’re making offers. So, everyone is guilty of that, in a sense that people think that they will offer value, and if they offer enough value, the person receiving value on the other hand, will feel so appreciative, that they would want to reciprocate by buying.

But the reality is, it’s not true. It doesn’t work like that! People will take all the value you’re going to give them, and they’ll take it for free, and they’ll say, thank you, and they’re not going to reward you with money. Instead, if you want to make money, you have to make offers. You have to get in front of people -And you don’t have to physically get in front of them, you can just send them an email- but you have to get in front of some sort of an audience with a problem of some kind, and tell them that there is this solution that makes that problem go away, or that helps them achieve their ideal outcome. And they can buy that solution here, whatever the link is, or order form, or they can send you money through Paypal or some other means. Like you have to ask for the money! It ties back to the abundance amplifier, ask, ask, ask! AKA the Aladdin effect, where if you don’t ask for the money, you’re not going to make any money!

02:55
That’s a big lesson that I learned early on, because I spent a ton of time, creating content and driving traffic to a website where I wasn’t really making very many calls to action. There was no clear path that led people to a purchase. I’ve learned that lesson, and I stopped wasting time and driving traffic to pages and sites and lenders that don’t ask for the money, and instead, I started asking for the money at any opportunity where I’m engaging with the prospect. And at first, it didn’t feel right, because I wasn’t trained to be asking, like I was trained, really, to be a soldier. I graduated from the Air Force Academy, I then enlisted in the Air Force. So, as a soldier, you get told what to do, and you go do it. In fact, if you ask too many questions, you get punished for that. Which I think is the absolute opposite of how we are to bring up kids into this world and how we should treat young professionals and people who go to colleges, etc. We should have them inquire and question everything.

But specifically about asking for the money, that’s a whole different story, and I think most people feel uncomfortable doing that! But what you have to learn to do is to make an offer! The more offers you will make, the more times you’ll pitch, the more money you will make. It’s a direct connection. The more times you pitch, the more sales are going to come in, period!

04:38
So, I want you to pitch, I want you to ask, and I want you to do it unapologetically, with a straight face. I want you to feel like you’re doing what’s yours to do. And here’s how you can justify this to yourself, by the way, now here’s how you can really feel okay with that, really feel good about asking for the money. First off, you’re offering a solution in exchange for the money, and usually that solution will be valued at 10 times or more than the price asking. So, if you’re promoting a piece of software, the amount of time and money that the end user will save by buying the software is usually much greater than the monthly fee that the person needs to pay for the software, and that’s great!

Take for example, ClickFunnels. If you’re promoting ClickFunnels and ClickFunnels are something like $297 a month, then you can justify it by saying, “Look, by getting ClickFunnels, you don’t have to get all these other things that would cost you thousands of dollars every month, and not to mention going to save a lot of time, and you’re going to have a lot more capability, you don’t need to hire a web developer, this costs like $4000 or $5000 per month. And you don’t have to get an affiliate platform, because it has a built in affiliate platform, you won’t have to get an S separate landing page ability because it is built in”. So, practically speaking, it is just a great deal, right? You can position it as a great deal, not saying it’s the greatest deal, I’m not saying there’s no better deal than ClickFunnels, but, it’s a good deal, okay?

06:13
And so, the other thing is this, when you’re promoting something intangible or something that, let’s say cost more than $500, maybe even $1,000, you might run into the whole guilt thing or fear that you’re asking for too much money, all right! So, if you’re promoting a program for 1000 bucks, you might just feel like Gosh! It’s too much and people can’t afford it! And if I really wanted to help people, I would offer it to them for free, etc. But that’s not true! That’s stinking thinking, because as somebody who offered things to people for free, as somebody who went above and beyond to over deliver for people, I can tell you, people don’t value it one bit.

I had this client, she enrolled in my coaching program, and she only paid me 800 bucks. At the time, when other people paid me as much as $2,000, $4,000 and that’s because she came in, she was older, she was like 61 at the time. She was a therapist, really frustrated having a hard time, just having one bad thing happen to her after another and she couldn’t afford the full fee. And I said, “Okay, fine, what do you have?” “I should have $800”, and so I let her in at $800.

I not only let her in and gave her the same coaching that I gave everyone else, but I also did extra stuff for her, such as doing extra one on one calls, as well as writing copy for her, I would actually stay up late at night, fight with my wife who didn’t understand why I wouldn’t go to bed and write sales letters for her, write email sequences for her, in hopes that, I can really help this lady succeed. All this resulted in, was this lady telling me that I’m such a bad person, and after she made her first $1,000, basically complaining to me that she’s not making money fast enough. And, all this stuff that I’ve done for her above and beyond didn’t matter! She just had too much entitlement there!

So, what I’ve discovered is that, the people who pay full price will value what you do for them, and they will value the solution that they’re purchasing, and they will actually benefit from it much more, because the price they pay for, it will determine how they treat it, whether they treat it seriously or not.

08:43
Every single coaching experience I’ve had, every single mentor I’ve had, I paid thousands of dollars. My first copywriting mentor, his name was Ross, I was paying him $3,500 a month, for four hours of copywriting training. I ended up doing a whole year with him. That’s $3612 I don’t know, close to 40 grand that I paid this guy. Do you think I took every minute of the calls that I did with him seriously? You bet!

I think a big reason why I became a decent copywriter, I mean, I mostly wrote for myself, for my own offers, for my own stuff. But, the reason I became decent at it and dangerous enough to be making millions of dollars online is because I paid a lot of money to learn how to do it. I still read books, I still downloaded courses, I still looked for every edge that I could. I’m like, always look for the edge. But having invested so much with that guy, oh boy! I was never late for a call, I would never cancel a call! I would be on the call asking him a million questions! I would make him stay more on the call! I would get him to critique my stuff, rewrite some of my stuff! I harassed the guy, but it paid off! So, people need to pay for the solutions they’re getting, otherwise they don’t value those solutions. Period! There’s no exception to that rule, by the way, not a single one. So there you go! That’s the valuable lesson I learned.

10:41
Thank you for listening to The List Building Lifestyle, get access to the previous episodes, transcript of today’s show, as well as other exclusive content at www.listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files and traffic blueprints. Go to www.igorsbook.com, now to claim your free package!