What makes people trust you in business? 👥 In this episode, we dig into how to build trust with partners, customers, or during a deal. We talk about why it’s better to promise less and deliver more, and how really understanding what someone needs can make them stick with you. Learn how showing you really get where they’re coming from can make all the difference and why being seen as an expert can help you do better in your field. 🤝Tune in to get the full scoop on these simple yet powerful ways to build trust. 💼
[01:19] Building Trust with Partners and Customers:
- Deeply understand your audience’s needs and challenges to position yourself as a trusted advisor.
- Show empathy and concern, proving your interest in their well-being goes beyond business transactions.
- Be clear about what you can deliver, aiming to under-promise and over-deliver.
- Communicate your intentions clearly. It’s crucial to convey that you have their best interests at heart, not just making a sale.
- Use your communications to show you relate to their experiences and understand their challenges.
- Continuously engage and offer value, responding to their needs to maintain and grow the relationship.
[04:46] Building Trust with Empathy:
- Make sure your emails and landing pages show you really get what your customers are going through.
- Pick products that clearly show they’re made by someone who understands the customer’s problems.
- Always communicate in a way that shows you understand and care about their situation. This makes customers feel safe and trusted.
[06:02] Effective Trust-Building in Negotiations and Sales:
- In negotiations, showing that you understand the other party’s perspective creates trust and often leads to greater willingness to compromise.
- Support your claims with solid evidence, like financial documents or visual comparisons.
- Use your own success stories, like awards or high-profile endorsements, to show why people should trust you.
- Testimonials work best when people already trust you. They reinforce trust but don’t create it.
- Match the proof you show with the claims you make, ensuring it’s meaningful and convincing to your audience.
- Realize that testimonials won’t convince everyone. They’re most effective for those who are already leaning towards trusting you.
[11:10] How to Become an Authority in Your Field:
- Being an expert isn’t just about having qualifications; appearing on TV or radio as a specialist makes you an authority that people trust.
- Media appearances can elevate you from a simple expert to a recognized authority in your field.
- When you’re seen as a top authority, you can sell more and charge higher prices because people trust your expertise.
- Aim for visibility in your field through public appearances to establish yourself as the go-to specialist.
[13:35] Igor’s Book On Email Marketing:
- Visit www.igorsbook.com to learn more.