Fresh Spins and Acupuncture Insights

Hello, everybody, it’s absolutely fantastic to be here with you today. We’re on the list building a lifestyle show, an incredible show hosted by the very talented, the very smart, Igor Kheifets. Igor, he’s a genius in email marketing. And today we’ve got something very special. We’re talking about creative ways to present those offers, you’ve heard a million times, making them new, making them exciting again, we’re also talking about how social media affects our decisions and problem solving. But that’s not all. We’re also tackling how to stand out in marketing, to grab that attention in a world where, let’s face it, everyone has seen everything, that tension blindness, it’s a real thing, but Igor, he has got the strategies to overcome it. And you won’t believe this Igor sharing his own acupuncture story. It’s a personal touch, very personal, very powerful. It shows you just how you can take something familiar, spin it, and make it resonate, make it impactful. So, remember while you’re listening to this, what you’re hearing is an artificially generated voice. But the insights, the wisdom, it is as real as it gets and Igor takes it away. Let’s make email marketing great again.

1:20  

I’m Igor Kheifets. And this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my best-selling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email, swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

2:06  

Part of our job as email marketers is to come up with new ways to talk about the same thing. Right? As you probably noticed, I’m pretty good at taking one thing, but I can spin it in a dozen different ways. And so, the reason I’ve gotten good at it over the years is because oftentimes, when you’re making an offer, it’s a good offer. But it does fall into that sort of category where it’s kind of the same thing that they’ve seen three months ago. So, I have to now sit down and use my big brain to identify Okay, which part of this is different, something they might not have seen before. Or if this is, you know, something that they have seen before, is there a way I can position it as something that really sounds new and exciting, because the thing is, if I can find a way to make it something and exciting, and get in front of people who saw this before, but never took action. People saw this before and took action but never really followed through on that action, I’m still doing them a huge service. That makes sense. For example, I started doing some acupuncture. It’s been really helping me with my back pain that’s stemming in a big, big part of it is stemming from my muscles, not so much from my disc that I had an issue many, many years ago. So, I’ve heard of acupuncture before. Yes, I’ve even done a little bit of acupuncture with somebody who isn’t necessarily specializing in acupuncture, but kind of knew how it works. But this time, a friend of mine actually told me about it. And he really kind of sold this idea to me, because he had done lots of acupuncture, he traveled to Asia for it. You know, he’s a big believer in acupuncture. And he just explained to me how it works and explained the healing aspects of it and what it does. And I said you know what, I’ll try it with low expectations, but I felt a positive effect. Something I can say about most things that were sold to me, including really expensive physiotherapy treatments that I’ve been doing for years. 

4:01

So, I’m grateful for him repositioning it for me to make it sound like something that I haven’t tried before. And as a result of me going for it. So, you’re kind of in that same situation with your list, you not only gain more points with the list, you not only gain high response rate with the list, but you’re also doing them a bigger service too, because you’re positioning a solution to their problem in a way that finally gets their attention. Because I think most people today, they ‘re really just they’re just kind of burned out from all the decisions they have to make. I think social media has been instrumental at helping people avoid making life decisions and provided this escape where they can go and just not think big thoughts, not think about the things they need to do. They can procrastinate endlessly now about anything at all. So, you know when you train your brain to be that way to become very good at avoiding making decisions. You’re also training your brain to avoid paying attention to anything that’s important in your life. You know, I mean, which means, you know, most of the time, people don’t look for things for pleasure, like, tell me going to a football game, that’s a pleasure thing. But, you know, most of the time, the products and services you’ll be promoting will be solving some kind of problem. That’s not just a pleasure kind of problem, you know, maybe in their relationship space, and you’re targeting divorced men who forgot how to talk to women, and who were also, you know, shocked to discover that now, you know, it’s not just women out there, they can be talking to all kinds of people, you know, who identifies all kinds of things. So, I mean, it’s a whole new world, and they’re lost, and they’re lonely, and they’re confused. So, you, you are presenting a solution to that problem, and you’re helping them get their life back together after a nasty divorce, where they probably lost half their income and half their wealth and equity. And now they’re devastated living in someone’s basement, or worse, sleeping on a friend’s couch, completely losing all respect for themselves. And they need to go get back into dating, but they’re fat and bold, and they only have half as much money as they had six months ago.

6:12

 So here you are, you know, with a solution. And for them to pay attention to you, you really have to gain that attention, you really have to show up as something that is a solution that they’ve never tried before. It’s really important. Like if you really want to truly, genuinely want to help people, that’s going to be one of the things you need to learn how to do. But this is a bit different. We’re talking about the ability to get people to spend their attention budget with us, because the brain will automatically ignore something that’s Oh, I’ve seen this before. It’s like a mechanism now that people have developed where oh, I’ve seen this before, and they don’t pay any attention. Like literally everything you are going to say in your email after they’ve hit a point of oh, I’ve seen this before, will literally it’s like, it’s like me throwing this iPhone against that wall. They’ll just crash into a wall and bounce right back and hit me in the head. It’s because it’s a bouncy iPhone, but you’re not, you’re not going to penetrate their attention, and your solution will simply not be non-registered. 

7:13

Thank you for listening to the list building lifestyle, get access to the previous episode’s transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to clean your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic blueprints. Go to www.igorsbook.com now to claim your free package.