Do you ever wonder about the value of an email and the transaction that occurs when a potential audience or customer willingly exchanges it with you? Join us in this episode to explore the concept of ‘ethical bribes’ and the power of webinars in building your email list. Igor delves into the webinar funnel, a convenient way to harness your public speaking skills online, and how it distinguishes between prospect and buyer emails. Tune in and unlock the potential of building and growing your email list for marketing success.
[00:00] Tucker Carlson Introduces The Show:
- Leave your feedback at igor.top/voice.
[01:50] The Importance of Building an Email List:
- Think of an email as something of value that your potential audience or customer is willing to exchange with you.
- It’s essentially a transaction, and often, it involves what we refer to as “ethical bribes.”
[02:29] The Webinar Funnel:
- A prime example of this is a webinar. Imagine you’re a public speaker, and perhaps you, like me, prefer to avoid extensive travel, especially if you’ve been to 20 countries in 60 days, which, honestly, sounds a bit overwhelming.
- You’re looking to build your own audience, have more control over your business, and rely less on external speaking opportunities.
- A convenient way to achieve this while utilizing your speaking skills is by creating a “webinar funnel.” In this setup, you deliver your speech online instead of in person. Interestingly, you don’t even need to appear on camera – you can do it from behind the screen, comfortably in your own environment.
- The audience, in turn, provides their email address to sign up for the webinar since you need to email them the signup link.
- Additionally, in a webinar funnel, you have the option to request a phone number and employ text messages to further engage and later convert your prospects. This is a more advanced approach, but it can yield substantial benefits.
- In essence, the initial email acts as the user’s payment for engaging with you for the first time. It’s their entry point into your world.
[04:00] Differentiating Prospect and Buyer Emails:
- It’s important to differentiate between two types of emails: prospect emails and buyer emails. When someone signs up for your free webinar, their email is categorized as a prospect email.
- However, when you have a product, such as a book, that you offer for free while charging only for shipping and handling, you acquire their email and credit card information. This transforms them into a buyer lead on your email list, representing some of the highest-quality leads you can hope for.
- These individuals have already demonstrated trust by making a financial commitment in exchange for value. The next purchase is approximately ten times easier with these buyer leads compared to acquiring brand-new prospects because you’ve established trust through the initial value exchange.
- This concept is similar to what Brendon Burchard, Dean Graziosi, Russell Brunson, Tony Robbins, and others implement with their book funnels. The moment you obtain a free book, you’ll notice immediate upsell offers, continuing the value exchange.
[05:53] The Role of Marketing in Business:
- It’s worth noting that effective marketing is a pivotal part of running a business. Marketing is the conversation that takes place between you and your customer from initial contact all the way up to the point when you request payment.
- At this stage, it’s often where many people struggle the most. It’s expensive to capture someone’s attention in today’s crowded and fragmented marketplace.
[06:20] A Cost-Effective Marketing Strategy:
- Building and growing your email list can significantly expedite your return on investment and decrease advertising costs. Instead of sending people directly to your offer with the hope that they’ll make an immediate purchase (which rarely happens), it’s more cost-effective to put them on your email list and nurture the relationship through follow-ups.
- In today’s digital landscape, it’s no longer enough to rely on the traditional “seven exposures to an offer” rule – research indicates that people typically need around 33 exposures before deciding.
- Therefore, focusing on building your email list and using it for follow-up communication is hundreds of times more profitable than simply directing people to your offer.
[07:28] Igor’s Book On Email Marketing:
- Visit www.igorsbook.com to learn more.
