How To Become More Successful By Watching TV

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Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
which delivers cutting edge conversion strategies from the online trenches straight to
your earbuds. Download the transcript of today’s episode and all future episodes at
listbuilidnglifestylesshow.com. I also invite you to grab a free copy of “The Wealthy
List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival and now
once again it’s time to claim your List Building Lifestyle.

Jonathan: Welcome to The List Building Lifestyle Show. Welcome back List Builders
to another information, fun-filled episode with the Czar of Solo Ads, or are you
the King of Solo Ads? What is your title today, Igor?

Igor: Last I checked I was the Big Daddy, Prince of Solo Ads.

Jonathan: Big Daddy

Igor: Big Daddy-O Prince.

Jonathan: Alright so here is the Big Daddy Prince of Solo Ads, Mr. Igor Kheifets.
[laughter]

Igor: Hey Jonathan, now I got a personal question.

Jonathan: Oh don’t do that to me.

Igor: So when you got some alone time with the Cupcake. I think that’s the
nickname.

Jonathan: Yeah.

Igor: Cupcake. What do you guys do? What’s your number one favorite activity for
alone time besides having sex of course or whatever?

Jonathan: Yeah, so it’s changed a little bit since we are working together but we
just love to sit quietly and watch a show and not have a kid be like “Mommy,
Daddy, Mommy, Daddy, Mommy, Daddy!”

Igor: Trust me I know exactly how you feel. It’s like my kid like she is waiting
for the moment when you engage into a conversation about something really
interesting with another adult and she just comes and she’s like, “Mom, Mom” like
that Family Guy episode when Stuart was in love with Louis and he was like,
“Mommy, Mommy, Mommy” and he stood there like two minutes. Yeah, I get exactly
what you’re saying and yeah same thing here. Me and Anastasia love watching a good
old movie and somehow we always end up watching a Tom Cruise movie too. So a
couple days ago, we were bored as usual. After Ericka went to bed and we decided
to see Days of Thunder which is a movie I’ve seen a long, long time ago when I
didn’t even remember what it was about beside Tom Cruise and NASCAR so I mean this
movie left an imprint on me. First off, an amazing cast, you got young Tom Cruise,
you got Robert Duval, you got Nicole Kidman before she had her face completely
changed with plastic surgery; great synergy, great dynamic, I mean I just enjoyed
every single minute of it. Fast cars, I’m a big car buff. Cars going at like 300
km/hr awesome. There was one scene in that movie that really just left kinda sort
of with my jaw on the floor and so just kind of a little spoiler but it’s an old
movie so it doesn’t count as a spoiler, I guess. So Tom Cruise is making his way
up the ranks of NASCAR. He is showing promise. He gets into a crash with another
driver and since then his health isn’t as ideal as what it was before the crash
and so this doctor played by Nicole Kidman, she basically worries about him. She
fell in love with him. Now she is at the track at the Daytona 500 like last 30
laps so stakes are high and he needs to get back into the race but it’s dangerous
because he’s tired, there are tons of crashes on the track, he can get killed
literally or at the very least he can get really hurt. So she says to him, I think
his name was Cole Trickle. She is like, “Cole, be careful out there. Why don’t you
drive as fast? Take it easy.” He turns around and he says ñ I don’t remember what
her name was ñ was it Maggie or do you remember?

Jonathan: No.

Igor: Okay never mind so let’s say it was Maggie. So he turns around and he says,
“Maggie, I’m more afraid of being a nobody than of being hurt.” What a powerful
statement. I mean it really sums up everything that a hard core entrepreneur is in
his heart, right? I mean it’s the reason why we get into business. It’s the reason
why we are not ever settling for a job. It’s the reason why we don’t settle for
just good emails. We want to write the best emails. We don’t settle just good
conversions. We want the best conversions. If we made 10K this month, we don’t
settle for 10K, we want to make 20K the next month and women don’t get it like my
wife, anytime I have a conversation with her about trying to create more growth or
trying to prove or achieve something else, it’s like you don’t need prove
everything to everybody, you already have this and you already have that, why do
you keep trying so hard, what’s your problem, why can’t you just settle and stay
home with me and become a couch potato and watch movies all day long. She doesn’t
get it because it doesn’t matter where you are whether you’re just getting started
or you’re a billionaire like Mark Cuban or Donald Trump, there is always going to
be the next level that you want to hit and if you know deep within your core, the
heart of hearts, if you know you can do it, if you know there is a slight chance
of you being able to achieve that peak the next peak and you’re not doing it and
you’re not giving it your best shot then you’re a nobody. That’s what you become
automatically. You become a nobody because you could have but you didn’t.

Jonathan: I like it. I like it. I reminds me of ñ I think we have similar email
philosophies where it’s either unsubscribe or buy, die or buy kind of thing and
that’s what I’m afraid of with my emails. It’s like if I don’t email every day,
these people will forget who I am but if I at least show up consistently there is
an opportunity.

Igor: Yeah, absolutely. I mean it’s very easy to say, “You know what I’ve emailed
every day for the last 22 days if they don’t hear from me today, it’s not a big
deal, they still know who Jonathan is.” Right?

Jonathan: No.

Igor: But it’s just that one email and when you write the email, when you write
the actual email it’s like is this line good enough. Like this word choice good
enough or should I look for synonym that maybe delivers that point across better.
Or is this opening paragraph, is it too long? Is it too short? Is it impactful?
Does it get them to read the next line or is it just weak? My response will be 3%
lower than it could have been. That philosophy of being afraid of being a nobody,
being afraid of not mattering, being afraid of not living out your true potential
that is a prerequisite to becoming great at anything especially email, right, or
marketing or running your own business whatever that is. I mean that Cole
Trickle’s philosophy, The Days of Thunder, I just mean it’s just an incredible
reminder to what we must be deep within to the way we must perceive ourselves and
the world around us in order to achieve.

Jonathan: Did you read Grit by Angela Duckworth?

Igor: No. No, not yet.

Jonathan: So put that on our reading list but that’s actually is coming up more
and more that the people who are successful, the people who achieve are the people
who have grit, that have resilience that when they get knocked down they get back
up and the only way that you’re going to have that is having that deeper why, why
am I doing this and the other thing that I don’t think you’re mentioning here and
maybe you’re different and so maybe we should explore this a little bit but I
don’t really feel like I’m in competition with anybody, I mean I know that there
are people that do things like I do but I feel like my biggest competitor is
always me and I’m always measuring myself by my last great accomplishment. How do
you look at that?

Igor: Well, I agree with you and at the same time I can add that I do have
competition and I see them as competition so they has to be a balance for everyone
who is competing or doing anything that is competitive like business like sports
to see the competition but also to have some cooperation levels too because right
now what I see in the world is that competition cooperation, there is a huge gap
between them and it’s too big which prevents a lot of progress. A lot of times
progress happens because two competitors kind of join forces and create something
great together. Right? But if you’re all about the scarcity mindset and everybody
is a competitor then you won’t do as much good to this world. You want to achieve
as much for yourself or for your enterprise as you could have if you joined forces
with somebody who you may even perceived as a competitor. Primarily you have to be
comparing yourself to yourself yesterday. One of the ways to get to me like if
you’re really wanted to kind of get under my skin is to show that say compared to
this time last year I have grown in some way shape or form so if we take a
measuring stick whatever that is like you should have several of those primarily
can be money, the other one can be your condition like health, physical and
mental, it could be your relationships that too so if I find myself personally not
progressing, not creating measurable and meaningful progress in any area of my
life then I am upset. I am really upset. If you came to me and you said something
along the lines of “you know what Igor you’re just 28 and you have plenty of time
and you know what you work hard already I mean nobody works as hard as you so it’s
okay. I mean you haven’t made any progress this year, you know what that’s fine.”
That’s the most annoying thing that anyone could ever tell me. Like several years
ago I had this conversation with my wife and I was complaining to her about not
hitting some financial milestone in my business after two or three years I was
stuck at some glass ceiling and I told her, “I’m already 24 or 25 something and
I’m still not making X, and it’s pissing me off.” She was like, “So what you’re
just 25.” I wanted to just choke her.

Jonathan: Now I get it. She’s motivating your ass because she does that stuff.

Igor: But she really means it though that’s the difference. That’s the problem she
means it. You know she thinks she is trying to calm me down and she means it when
she says that, “Don’t try so hard, don’t be so upset. You’re just 24. You’re just
25. It’s going to happen some day.” But now I’m 28, it’s been three or four years
since that conversation. If I haven’t made that progress like letting me put it a
different way ñ if I wouldn’t have made that progress I wouldn’t have achieved the
next peak if I had that mentality because I would always keep pushing back. So I
will give you another example. My brother was always like that. He was always all
about like you’re young because he’s like 10 years older than me so anytime I
would complain to me about not achieving something and being a certain age, he
would say, “You’re just 20. You’re just 25. You’re just 28.” So earlier today I
got a call from him and he shared with me that he is concerned with the fact that
the employer that he is working for right now maybe out of business like two or
three years from today because there is some fundamental changes in their industry
and in the neighborhood where that business is located because there is some
bigger businesses that are coming in. So the city kind of grew, the neighborhood
grew, there is a bunch of new houses that came up so like all of a sudden a lot of
chain stores came in. So now he’s concerned about his future. Now is too late
though in a way, I mean obviously it’s never too late, you can always do something
but now he’s doing something or trying to do something that he should have been
trying to do five years ago when I told him that it’s time. But he is only feeling
it now and he’s now getting into the groove but he could have done it five years
ago and by now he wouldn’t have been bothered by that problem at all because he
would either be in a different position or maybe started his own business. My
point is you can never settle. You can never allow yourself to settle for what you
are. I mean it’s awesome that you are what you are, it’s awesome that you made it
this far, I don’t care if you’re making nothing or if you’re making $100,000 a
month like it’s awesome. Wherever you are right now, I congratulate you for that.
I bet it wasn’t easy. I bet it wasn’t easy. But you can’t settle for it, you’re
not allowed to sit there for more than three seconds patting yourself on the back.
You have to get out and get uncomfortable again. You have to achieve, get
uncomfortable so you can achieve some more. Otherwise as soon as you get
complacent, as soon as you settle, as soon as you become enough for yourself
that’s when you stop achieving that’s when that drive just disappears and you
allow yourself to get lazy and if you are in business for yourself the moment you
get lazy is the moment when you sign your own death warrant.

Jonathan: Two things, it seems maybe you don’t know your role, you’re trying to
prepare your dad for life, you’re trying to prepare your older brother for life,
you’re the youngster why are you trying to tell these guys what to do? That’s why
the are not listening to you.

Igor: Well thank you for pointing that out after seven years of me doing it.

Jonathan: They are like get out of here kid!

Igor: I understand that now. Yeah, I understand that now.

Jonathan: The other thing though.

Igor: Nobody listens to the kid.

Jonathan: They want to listen to the kid, how does he know what he’s talking
about? Stupid kid sitting in a coffee shop recording podcasts while they are
working and stuff, what’s wrong with this kid. He doesn’t know anything.
[laughter] So that drive that you’re talking about when is enough enough? When
have you achieved? When do you stop?

Igor: You know that’s a great question. I’ll ask a different question. You know
how professional football players make shit ton of money, so they made a shit ton
of money and let’s just say some football player just signed a contract for making
a gazillion dollars, why does he sign another contract two years from today making
a gazillion dollars plus another million?

Jonathan: Because he can.

Igor: Because that’s what we are. Our built-in mechanism does not ever allow us to
settle for what we’ve got that’s the primary reason why evolved into such an
advanced species because if you notice I think Tony Robbins talks about it when
everything is great, we need some excitement in our life that’s when we decide to
achieve more when everything is bad, we are striving towards safety which actually
forces us to achieve so if you’re financial situation sucks, you then have this
internal drive and passion to fix it so you end up building a business to pay the
bills and all of a sudden this becomes like a flagship business like Wal-Mart or
whatever, all of a sudden you’re big. If on the other hand you already own
Wal-Mart and everything is good and you get bored, you then start another company
because you’re bored because you need something else because you need to do
something that gets you going again. Because waking up in the morning without the
drive isn’t something that we’re built for like complacency is just not something
that is sustainable in my opinion. If you force yourself to sustain our
complacency you actually have to work hard at it too. So check this out, it’s easy
to fall into complacency pattern but then it gets really hard to maintain it
because all of a sudden your life gets really, really bad. It’s just as hard to
get out of that complacency pattern and then to sustain the achievement, it’s also
hard but then your life is awesome. It’s hard but it’s awesome. You know what I
mean? While complacency isn’t hard but it’s difficult because everything becomes a
problem in your life. So you get to choose how you want to live it. Do you want to
live a life where you’re work hard and it’s awesome or do you want to live a life
where you don’t work yet it’s still really hard and it sucks. I know what I’m
choosing.

Jonathan: That reminds me, I don’t know where I heard this quote, I wish I could
give credit to it but basically it goes like this, “Rich people have tons of
problems, poor people only one problem, their problem is life and shit that is a
tough problem.” I would rather be on the other side of that so Igor we’re wrapping
up here any final thoughts you want to share with the List Builders.

Igor: Yeah, you know a lot of people take movies as forms of entertainment but
what they fail to recognize is that each movie is a written story that is just
played out on screen. As a rule the writer tries to convey a message of some sort
that he conveys through this story. So I just love to watch movies like Days of
Thunder that revolve around sports events or particular athletes especially it’s
like based on a true story like say Remembering the Titans with Denzel Washington.
Remember that movie?

Jonathan: Yeah.

Igor: It’s a movie about American football back like in the 70s or the 60s and
this black coach comes in and he unites a white team with a black team building a
like a mixed team if you will, the only one in the state and he goes on to ñ this
is a spoiler by the way, mute me right now if you don’t want a spoiler ñ he goes
on to win the championship without losing a single game even though he bumped into
some major obstacles. Watching movies like that for me is educational and
inspirational. It’s not just entertainment and it’s not just for the sake of
making me feel better, it’s where I get to learn lessons that I otherwise cannot
learn else where. Then when I learn these lessons and I kind of see how these
lessons come out in real life, I get reminded of these lessons when I rewatch
these movies again, again and again. I can rewatch them like nonstop like a
marathon. My advice to you if you don’t have a mentor, if you don’t have somebody
who’s keeping you accountable, is to watch as many of these movies as possible in
your free time rather than scroll through your newsfeed or play Candy Crash
because they bring not just inspirational value but educational value for
entrepreneurs. You can recognize it if you look for it. So for me nothing is
better as far as education is concerned. Sure, there is no tactics in these movies
but as far as mindset, behavior, examples of just righteous entrepreneurship, I
would go for these movies all of the time.

Jonathan: You heard here first, boys and girls, Igor says to watch more TV and
that will get you to success. Alright another episode of List Building Lifestyle
is in the can, we’ll be back in your earbuds next time. Thank you for tuning in.

Thank you for listening to The List Building Lifestyle Show, make sure to
subscribe on iTunes or Google Play to never miss an episode because who knows just
one conversion tactic we share on the show might double your list and double your
business. Download the transcript of today’s episode and all future episodes at
listbuilderslifestyleshow.com and don’t forget to claim your complimentary copy
of “The Wealthy List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival .
This is Igor Kheifets until next time we talk, have a good one.

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