Who Gets Punished When AI Gets It Wrong?

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I’m Igor Kheifets, and this is The List Building Lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world, and help people improve their lives in the process, this podcast is for you.

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[0:53] 

One of the reasons why, in my opinion, AI cannot replace anyone who communicates to an audience of readers or email readers who are expecting you to email them with something, at least in the foreseeable future, is accountability.

When AI makes a mistake, you can call it out on that mistake. But you can’t fine it. You can’t disconnect it. Even if you could, it wouldn’t care.

There was a well-known shooting in BC where they found out that the person involved had been talking to ChatGPT within their account and asking questions that quite clearly showed signs of planning an attack. Kind of like the meme: “Hey ChatGPT, how do we get rid of a 150-pound chicken without anyone knowing?” Meaning, how do you dispose of a dead body?

The problem with tools like ChatGPT is that they have no accountability. When they make a mistake, no one gets punished. ChatGPT’s shareholders are not getting punished. Their board of directors are not getting punished. You cannot put responsibility on their shoulders to the extent of actually punishing them for any kind of mistake. Because if you did, they would shut down the company tomorrow. They wouldn’t be able to exist.

So while it’s awesome that ChatGPT can help us write a research paper, an email, or design an e-cover for a book, when it comes to anything that requires actual accountability, AI and large language models cannot replace a human.

[3:19] 

What they can do, however, is become a trusted, at times irrational, at times forgetful, at times really dumb, executive assistant. A tool that whoever is the accountable party can use.

My belief is that AI will not put accountants, lawyers, or any profession that has any kind of accountability built into it, out of business in the near future. Probably not in the distant future either. Because at the end of the day, you always have to have a responsible human being who signs off on work done by AI. And if that work is not up to a certain standard, if there are mistakes and someone gets hurt from those mistakes, you have to be able to hold someone accountable.

[4:26] 

The other reason is less empirical, less quantifiable. But it matters just as much.

While AI is great at writing and communicating, we know it is not sincere.

When was the last time you complained to AI about something and it tried to make it seem like it was feeling your pain? It can say, “Oh, I’m so sorry you’re going through a bad day.” If you’re discussing with AI that your boyfriend cheated on you, it will say something like, “Oh, that’s such a betrayal. I’m so sorry this happened to you. You must feel terrible.”

Now, when that same sentiment comes from a human being, from a friend, a doctor, a counselor, it comes across as genuine empathy. Because human beings can empathize. We can understand what it’s like to be in another person’s shoes, especially if we’ve lived the experience.

That’s a very important distinction between us and AI. AI can use the right words. But deep down inside, when ChatGPT tells me, “Oh, I understand, you’re probably so overwhelmed right now, this overwhelm is making it so difficult for you to deal with your responsibilities,” my response to that is unprintable. Because it doesn’t know what it’s like to be overwhelmed. And I know it doesn’t care. It cannot care. There is no programmable part of any microchip that makes it feel what I feel or generates a genuine range of emotion.

[7:11] 

If we take that and transfer it into the context of marketing, the consumer, the buyer, the prospect, the reader, they get that.

If the message is coming from a robot, they are just not going to take that message seriously.

[7:37] 

Thank you for listening to The List Building Lifestyle. Get access to previous episodes, transcripts, and other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch, plus $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.