If You Don’t Mail It, You Lose It

I once watched a very successful marketer quietly lose a powerful email list just by stopping communication. In this episode, I’ll explain why email lists need consistent contact and what happens when you disappear.

[0:18]
I’m Igor Kheifets, and this is The ListBuilding Lifestyle. The podcast is for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world, and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best-selling book, The List Building Lifestyle Confessions of an Email Millionaire, at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your List Building Lifestyle.

[1:04]
So let me tell you a little story. Basically, there’s this guy, I’m not going to name him, but he’s a pretty successful internet marketer.

He’s been pretty successful just before I became successful, so he was one of the guys who kind of started around the same time and broke through. He had his first successful ClickBank launch, I think, in 2000, I want to say 2011.

So, for many years, he’s been very successful. And he built an incredible business, lifestyle business, meaning that he’s not a slave to the business. The business is actually there to serve him. And he lived pretty comfortably for a few years. And then he had a roadblock.

And I’m not sure if it was a divorce or some kind of mental thing. He just got bored, maybe got depressed. I don’t know. It does happen sometimes in this industry where people hit a certain level of financial success. And then they don’t find that sort of happiness that they thought they would, so they end up kind of like, screwing things up in a way.

And so, this guy was a hardcore list builder, running promotions all the time, running ads, growing his list and making, you know, at least a million dollars a year, to the best of my knowledge.

And then all of a sudden, I see no more ads, and no more emails coming in either in the inbox. And I contacted him. And I said, “Hey, what’s up? I haven’t seen much activity recently”. And, he kind of like said, he’s taking a break. And he needs etc. Fine. Okay.

So, about a year goes by. And then he decides he wants to get back in the game. And I noticed that he’s back in the game. So I approach him and I say, Hey, would you like to run a joint venture? Because you know, we still run joint ventures all the time.

I made him a couple hundred thousand dollars, he made me a couple hundred thousand dollars. I mean, it was like an amazing relationship, one of my key “go to partners”.

And he says, “you know what, Igor, I’d love to, but there’s just one problem, my list is dead”. I said, “What do you mean? Did you like, lose it? Did you lose the password to your email sending account or something?” He’s like, “No, no, I just haven’t emailed my list in a year, and it’s not responsive anymore”.

And I’m thinking to myself, I mean, of all the people, I mean, I would expect this from a newbie. But out of all the people in this industry, it’s frustrating that he let this asset die.

And you’d be surprised how many experienced internet marketers and, you know, quite famous be like, if I named them, you’d be like, “Oh, yeah, I bought this person’s stuff”, you’d be like, super aware. They just let their lists die, they let their businesses die. And they are not quite diligent with emailing their list consistently.

[4:18]

Now, I’m not saying you absolutely always have to email your list every day, you should. But even if you do it every other day, even if you do it, you know, several times a week, you’re still okay.

But not mailing your list at all will only result in one thing. And so it’s going to be the same outcome. Your list will simply stop either getting your emails, or they will forget who you are, and they will not open your emails.

The number of times I spoken to people at events where I would go and be like, “Oh, what’s up, bro? I haven’t seen you in a while”. It’s like, “Oh, yeah, I did this. I did that. I, whatever, I decided to go and ponder on the meaning of life for six months or something”. it’s like, “Oh, so what are you up to?” It was like, “I’m rebuilding my list, because my list is dead”.

And I’m thinking the easiest thing you can do, the absolute easiest thing you can do, if you’re already established, and you’re making money from your list, and you’re thinking of taking a break, the easiest thing you can do is to either give your access, give your list to somebody else and tell them send them daily emails.

Or send them emails twice, maybe three times a week with updates on what I’m up to. And just I’ll send you, chat messages or WhatsApp voice notes with where I’m at and what I’m doing this week with some pictures and just send them that right.

Or themselves, they should be emailing their list with different updates. But they don’t do it and list dies.

So, how important is it to email your list? Like constantly, consistently, it’s, it’s pretty frickin important, it’s probably the most important thing you can do with the list is to email that list, you know, because if you don’t, he just dies.

Back when I was a kid, we had someone, like to say, they like to say, like, “if you don’t use it, you lose it”, something like that, like, it’s certainly true about an email list. It’s so true about an email list.

If you don’t use it, if you don’t mail it, you lose it. It simply stops responding. So, the worst thing you can do is not be consistent with mailing your list. Otherwise, it’s going to die super fast.

[6:47]
Thank you for listening to The List Building Lifestyle. Get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package!