The Truth About Finding Winning Offers

Can you predict which offers will work? Most affiliates try and get it wrong. In this episode, I’ll show you how to find the products your list actually wants by running smarter tests and learning from real data.

[0:19]
I’m Igor Kheifets, and this is The ListBuilding Lifestyle. The podcast is for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world, and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best-selling book, The List Building Lifestyle Confessions of an Email Millionaire, at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your List Building Lifestyle.

[01:06]
You really can’t know, you can’t predict, you can’t guess. The only way for you to know is to simply try, is to run a promotion and see what happens.

Now, after you run enough promotions, after you run like a dozen of them, two dozen, three dozen, I mean at this point, I must have had at least 500, if not more, you kind of start spotting patterns and you see, just based on the track record of your sales, which programs, products, software offers converted better and which ones did not convert well at all.

And based on those patterns, you can start adjusting your choice for the next promotion that you’re going to choose to promote.

But again, the reality of it is, you can never know for sure and you will make, your audience will be teaching you lessons and you will run promotions that completely bomb.

For example, in June and July, I’ve actually had the quote-unquote “pleasure” of running several promotions and bombed completely and left me totally confused and shocked and flabbergasted and kind of made me kind of take off my hat and scratch my head and be like, “what?” Like, that’s a surprise! But it does happen.

[02:36]

So, at first you literally experiment. The first year or so that I had my list, I would run promotions just as often as I run them now.

But the problem is my success rate for the promotions was about 15 to 20%, so out of 10 promotions that I would run, only 20% of them, maybe two out of 10 would result in like results and like good results that I could show.

And out of those two that would result in something that I could show for my effort, only one would be like significant enough.

Now, this of course makes this breakthrough super sweet. I remember I was still working a day job at a computer store.

And at the computer store, I had two things that I actually loved that allowed me to work my business. First, a computer connected to the internet, which is not something you can get at any job.

But second, I also had a lot of free time because the computer store was located in a mall, in the only shopping mall we had in our small town that was about 25, maybe 30,000 people big.

And so, it’s a town, it’s not like a young town, if you will, like lots of pensioners, lots of single moms, lots of people on disability, lots of people have asthma and psoriasis and a bunch of other diseases because it’s near the Dead Sea where we can cure all these diseases or at least keep them at a manageable level.

And so, the computer store didn’t really do well. Eventually it got shut down after I left. But for a brief moment there, I had a job and I knew my way around computers, after all, I’m a gamer, and I say it proudly, of course. And I had a lot of free time and I had a computer.

And so, I remember I was running a promotion for a program by someone you might have heard before, his name is Vic Stryzius, who’s actually Ukrainian originally. And I believe his real name is something like Vitaly Stryzhevsky or something like that.

He was one of the biggest affiliates for Empower Network. Then he got kicked out of Empower Network. He was one of the biggest guys on ClickBank. He then started his own company called the 4%.

Then he rebranded it as something else. And I don’t know what he’s up to now, but he’s an interesting fellow.

So again, at the time he was already pretty successful. And what’s interesting is that I ran his offer, which had a brilliant name, to be honest. It was called “The 48-Hour Cash Machine”.

[05:25]
The 48-Hour Cash Machine was essentially a landing page and a thank you page with five tutorial videos on it, where he was teaching how to drive traffic to the very landing page that he gave you, using one of the programs that was sold on ClickBank.

And he urged you to get that program because it was a directory. And so, that directory cost $197. And so, when you got that directory to use for yourself, he got paid a commission.

But what’s interesting is that when you got your affiliate link, if somebody purchased that directory, you would get a commission for that.

So anyway, it was a nice little funnel. And I remember, I didn’t send too much traffic to it, but I sent some traffic to it. And I believe in one day, I had two $197 sales.

Now, just for comparison’s at the time, I am making minimum wage in that hometown where I’m living. And that amount of money that I made in one day was equal to roughly a week’s worth of pay. That was a big win, okay? That was a huge win.

And so, it was really sweet. The feeling of a big win was awesome. But then the next week, I couldn’t replicate it. And the next week, I ran something else, I couldn’t replicate it.

And it was only a few weeks later that I had another win, promoting a program about via sales or something, where I think I’ve made something like $400 over two days spent.

Again, huge, huge win. I actually ended up using that money to buy groceries and stuff, which is awesome. But it was like a hit and miss.

And then over time, I went from getting two out of 10, to three out of 10, to then four out of eight, to then seven out of 10. But eventually, I flipped the scales from being right 20% of the time to being wrong 20% of the time. And now that’s the ratio.

I do get it wrong, but I don’t get it wrong as often as I used to. And clearly, that helps. And this is pure experience. This is purely having so many promotions that I’ve done that I’ve simply learned to recognize patterns.

[08:03]
Thank you for listening to The List Building Lifestyle. Get access to the previous episodes, transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best-selling book at www.igorsbook.com. It explains how I made millions with list buildings starting from scratch, plus I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package!