How To Tap Into Your Immigrant Edge With Bedros Keulian

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Igor: The American dream is alive and well, folks, and my guest is living proof to
that. An Armenian kid who’s family escaped Soviet Russia, better schooling and was
blessed with an opportunity to grow up in the United States. Most people take
their surroundings for granted, but Bedros was different. He knew this opened up
the doors for him to be something, to do something, make a real difference. An
opportunity he would have not had unless his father bribed the Soviets back in the
1980’s. This dude is a true hustler. He’s got what he calls “the immigrant edge”,
and today he’s going to transfer this immigrant edge on to you, so you two can get
shit done like Bedros. So Bedros, thank you so much for being here today.

Bedros: Igor, thank you so much for having me. I appreciate the opportunity, man.

Igor: Well, as one immigrant to another, I want to say that it’s a true pleasure
hosting you, and specifically, you mentioned the immigrant edge, which is a big
part of your overall message, so I would love if you could share with our
listeners exactly what that means.

Bedros: Yes sir, yes sir. So, and I believe by the way, anybody can install the
immigrant edge within them, and what the immigrant edge is, it’s what Arnold
Schwarzenegger has. It’s what Gary Vaynerchuk has; it’s what just naturally is
installed in me. And it’s this hunger and burning desire to persevere through
anything and use adversity as an advantage to succeed and accomplish your life’s
goals. Where most people don’t have the immigrant edge is, well they haven’t
experienced enough adversity. So as I started to look to see what’s so different
about me, one of the things I’ve been very fortunate to be blessed with, is I am
introspective. Meaning I will stop and just think about why am I this way, why am
I so fully transparent this way, why do I get hate mail or love mail. I never get
anything in between. It’s either hate mail or love mail, which is fantastic, but I
started to think deep about it and I realized that there’s a formula to it. And
people go, “Man, you get fast results. Why?” Because it’s the same way that I used
to eat. When we escaped Soviet Armenia in 1980 I was six years old, my father paid
off the Russian government and we escaped and came to the United States. We did
not speak English. We did not have any food, we did not have any friends, but not
have any money. A family of five in a brand new country, and so we immediately
started dumpster diving in the back of grocery stores, and it was my job as the
youngest, smallest one, my dad would push me into the dumpsters and I would fish
out food, beverages that were expired or had gone bad but weren’t really rotten,
and my mom would pick up the mold or the dead leaves of the lettuce and we’d eat
what’s left. And so when you only have a little bit of food in front of you and
you’re starving, what do you do? You consume it quickly. And so you do that for a
longer period of time, as an immigrant child who doesn’t have enough food. We
never had enough, we never had enough money. We would always run out of money
before we ran out of musts, and I remember my dad having to decide if we’re going
to pay our rent for our one bedroom apartment for a family of five, or we’re going
to pay the water bill or the electric bill, but we couldn’t pay it all. And so
when you only have a little, bit you consume what you have quickly. Well, as it
turns out Igor, that piece of immigrant edge taught me speed of implementation. In
other words, if you have something in front of you, take advantage of it. So much
of us go through life gathering information but never taking action on it, and so
that’s part of the immigrant edges, is that speed of implementation. If I have
food in front of me, I don’t know if you’re about to eat it Igor, so I’m going to
suck it all up, because I don’t know where the next meal is coming. This is how I
grew up. Today my life is very predictable and very abundant, and I’m blessed for
that, but I still have that immigrant edge to lean on and I use in business and in
my teachings. So people go, “Well what else? What other variables are there about
the immigrant edge?” I said, I want to three elementary schools, two junior highs
and two high schools growing up, and so for me it was pretty important to make
friends very quickly, because I didn’t know how long I was going to be around. So
if I moved to a new town, I didn’t know how long to be in that apartment complex
or that town. And so Igor, I had to make friends with you quickly, and so to date
that immigrant edge skill is the ability to build a rapport quickly, to bring
value to your life quickly, to get you to know, like and trust me, so that we can
do business. Or as a young man, a young kid, for us to be friends for as long as
I’m going to be in town before we get kicked out of the apartment. And so all
these things translated into the immigrant edge, and the third variable is that
adversity is not something we should run away from. I’m not saying go to edge of a
cliff and jump, or if you see a fire stick your finger in it, but I’m saying…
You know, I come from the fitness world, so I’m going to use this example and
everybody whether you’re in fitness or not you’re going to understand this. If you
go to a gym because you decide to make your New Year’s resolution and you start
working out with dumbbells and you’re doing dumbbell curls, if you’re using 20
pound dumbbells, after a while, after a few weeks your biceps get stronger and you
upgrade to 25 pound dumbbells. You keep curling and working out and you upgrade to
30 pound dumbbells. So we know that resistance builds muscle and strength. Well,
as it turns out, adversity is resistance for the soul, for the spirit, for the
mind of the entrepreneur, and the more adversity that I put myself against, the
stronger my adversity quotient goes up. So I build my adversity muscles. I build
my emotional quotient muscles every day because I welcome and look for
opportunities to fail, because those challenges and adversities build those
muscles of entrepreneurship. And so all of that is the immigrant edge, and so when
I speak, or when I write, or when I make a video, I try and take those concepts
and install them into the audience who may have never had to dumpster dive. Grew
up with friends from kindergarten all the way to 12th grade. Same friends and
never had to go in re-make friends every other year. But once I explain it to you,
you go, “Holy crap, I understand.” Build a rapport fast and add value if you want
to get what you want out of people, speed of implementation is king because you
can’t just gather information, you have to apply information to get an outcome, so
speed of implementation is king. And of course, if I want to grow quickly and time
collapse my business or my marketing, then I have to build my mental muscles,
which means I have to put myself against more adversity than my competitor or my
opponent. And the greater the adversity weights that you emotionally and mentally
lift, the faster those muscles grow and evolve. Make sense?

Igor: Wow, that’s actually, I think that’s the best analogy or metaphor I’ve ever
heard regarding resistance and turning setbacks into opportunities. I mean
Napoleon Hill was the first one I think I ever heard saying how every failure
holds the seed of an equal opportunity, but the muscle building example is just…
I mean it just, you can’t argue with that. It’s just so common sense that you
can’t argue with that, which really changes your paradigm. And we spoke a lot
about, on the show, about the fact that we use pain to progress. Most people don’t
like thinking about the things that make them uncomfortable, but I always
encourage my audience to do that because that’s where I personally tap motivation,
and maybe that’s because I too come from a really… You know, I come from
Ukraine. Soviet Ukraine and that was a really nasty place to live in, and in so it
was always adversity focused, and that’s where we tap the motivation. You never
said there in the wrong dreaming of the lifestyle in the four-hour work week. You
were handling problems as they were coming in. That was mostly about survival, so
I can totally relate for you coming from. Now, what you call immigrant edge, other
people with call, I guess, just sheer willpower perhaps, but I want to focus more
on your work content creation skill-set because you’re extremely aggressive. When
we were touching this before the show, most people are really vanilla. They’re
afraid to offend, they are afraid to push the lines, they are afraid to say the
wrong things; they’re so timid and scared that they end up attracting nobody. And
so I would love it if you can share with us exactly where does that come from. How
do you choose what to talk about in the videos, and are you deliberate about
going, being really aggressive or is that just part of who you are this point?

Bedros: That’s a really good question. So I’ll start off this way. My good friend
Louis Howes, who wrote The School of Greatness, he is… The guy is 6,3-6,4. He is
a giant of a man. I’m 6 foot tall, and he stands next to me and I look like a
child next to him. But he was so sweet, so gentle, so soft spoken. I can’t imagine
Louis speaking in any other way in his books, in his videos, on his podcast in any
other way. In fact, when I was on his podcast… You know, with his podcast you
have to be in his studio, and so afterwards went to lunch, I said, “Alright,
Louis. Come on, let’s hear it, man. Bring it out. Bring out the monster.” He
starts laughing, “What are you talking about?” “You can’t be… I mean, I’ve read
your book and we’ve been friends for several years now. Come one, let’s see the
real Louis.” And as it turns out, I had known the real Louis all along. That’s
him. There is no other way. If he attempted to be aggressive in his marketing, if
he attempted to be, oh I don’t know, polarizing in some way, it just would not be
authentic. And so the answer to you is, we don’t need to try to be a certain way,
most of us ignore who we are and we’re try to be who we think the audience or the
market is looking for. I believe in being fully transparent and being fully
authentic. I’m the immigrant kid who has got, there’s at least a typo or two in
every single one of my blog posts and emails, and so if you are a grammar Nazi,
you are going to send me hate email. The first thing I’m going to do is
unsubscribe you and keep you off my list and never deal with you again. I don’t
care to work with those people. If you did not get the message because you hung up
on the spelling of whether versus weather, we’re not doing business together. You
are going to be a high maintenance client anyway to me. That’s not what I’m
looking for. And so I believe in being authentic and transparent, whatever that
looks like you. So I’m that immigrant kid who doesn’t speak or write English well,
I do speak English well enough. You know, it’s a second language for me. And you
know what? I was raised like an animal. That’s just the truth. I’m the only person
that I know in the marking world that’s been in a police helicopter chase, and I
wasn’t the one in the helicopter. I was in the getaway car. I’m not proud of it,
but all these life experiences have made me into who I am, and I’ve gotten into
enough trouble where I am now grateful and thankful, and I believe that I have to
deliver, out deliver everybody else on good will in gratitude and value because
I’ve been so destructive as a young man in my life. And so people go, “Man, for
someone aggressive, you sure do a lot of good.” Thank you. Thank you. I believe
that there’s got to be a balance in the universe, and I’m attempting to re-balance
my life, like everybody else. But number one thing is, dude, be authentic. Be
transparent. One, it’s the easiest voice to find. You don’t have to go, “How does
Louis Howes speak? How does Frank Kern speak? How does Craig Ballantyne speak?
How does Igor speak to his list because my list is similar?” It doesn’t matter. At the
end of the day, we all teach marketing. Marketing for the most part is boring.
Whether you teach marketing to chiropractors, real estate agents, finance people,
or in my case fitness business owners, it’s boring and no one becomes an
accountant or a chiropractor or a personal trainer to learn marketing. They want
to just change people’s lives with the gift that they have. At some point they
realize, “Crap. I have a gift, but no one knows about it, and so I reluctantly
will search Google to find someone who can help me market my accountant business,
my chiropractic business, my personal training business.” And they’ll find me or
whoever expert in their industry. Now, me and those other experts are teaching
something relatively boring. Now, it’s exciting to me, marketing, persuasion,
influence, I love that stuff. I love that stuff, but it’s boring to the person who
just wants to sell chiropractics or accounting, or fitness. And so I found that
the only way I could be interesting is to be authentic and transparent. The only
way I can attract the type of clients and customers I want to work with, is to be
authentic and transparent, because I will likely end up attracting people who are
like-minded in and alike in personality. So all of my clients are very loving,
thoughtful, a little bit rough around the edge when you first meet them. But I
promise you, spend enough time with them, you’ll see the thing we bleed for you,
and I’ll take that guy or gal versus the one who says that they would bleed for
you, but would actually run the other way at the moment of any catastrophe. So the
bottom line here is to be authentic and transparent, and if you can just be
yourself, you’ll find the ideal clients who you are going to love to hang out
with, and you’re going to be blown away by the fact that, “Man, I’m running a
coaching program or a mastermind, or I’m speaking at an event and every single
person at this event I would hang out with and grab a beer with because they’re
like-minded. What better?

Igor: I think you’re the first person on the show who recommends to be authentic
and it’s just be the way you are. I mean, I don’t think even I recommend that ever
to people, because I believe that most people are really too boring as they are.
I mean, I consider myself really boring as I am, so I can admit that my
“personality” online is a bit more, way more aggressive, way more. Not a bit. Just
way more aggressive than it is in real life, but I see where you’re coming from.
So I guess my question is then, being authentic and being transparent, how do we
find that unique voice that gets through the clutter to our ideal prospect?

Bedros: The unique voice is not actually the voice; it is the story behind it.
Now, let me give you an example. On New Year’s Eve, we went to this restaurant in
San Diego. Actually it was a nice resort called the Grand Del Mar. It’s the only
place that I know of that has a helicopter pad built in in Southern California. So
people fly in San Diego and they take a helicopter to Grand Del Mar to eat at this
restaurant called The Addison. So my wife and two kids, we went and had dinner at
the Addison, it’s a nine course meal, four hours long, long process, arduous
process to eat. I hate it. Because I’m that foreigner who says, “Just put the food
in front of me and get out of my way because I’ll eat your fingers.” And so here
you’ve got people bringing in the food and telling us how these truffles were
imported from the Himalayan mountains, and before they even shaved the truffles on
your food, Igor, they bring it to you in a wooden box that looks like a cigar box,
and I kid you not, my wife and I still have a running joke with this. There’s
three truffles in there, like little mushroom fungus truffles. And he opens and
closes the box four times in front of each person at the table, so there was four
of us, so that you can the wafting smell of the truffles. And he tells a story of
how high up these truffles grow and what the climate is like, and how rare they
are, and now they’re about to go take it back to chef, so that chef Bradley can
shave them very thin-like, almost transparent. So thin that you can almost see
through it, and put it on your food and bring it back out. Now, that story made
that truffle that much more delicious. Was it any more delicious than truffle
french fries that I would get a T.G.I. Friday’s? Nope. But in my head it was. And
that’s all that matters, is the story. So the point of this is, we’re not looking
for the voice. All of us have an individual story. You my friend, as you say, you
might be boring, but you have a unique story of an immigrant who’s come from the
Ukraine, and no one ever says, “I’m going to Armenia or Ukraine to vacation, to
start an empire.”

Igor: [laughter]

Bedros: We escape from there, don’t we? And so while you might be boring, Igor,
which I don’t think you are, but if you might look at yourself that way. Let’s
just say that’s the case. Your story is so unique to you, that it is so authentic
to you, that you can’t help but love you. And so whenever I do a Facebook Live,
for example, I might say, I go through my iPhone as I’m making my PowerPoint
slides. When I do a Facebook Live I have a giant TV screen next to me, and I have
my slides next to me on TV. And the first eight to ten slides are what happened in
the last week or two, since my last Facebook Live. So, “Hey, here’s a picture of
my giant 90 pound American Mastiff, German Sheppard dog in her kennel, and look
who’s in her kennel, my nine year old daughter. She climbed in there with Cookie
and locked herself in by accident, and before I released them I took a picture and
here they. Are here’s a picture of me and Jeff Sherman and another friend from his
land where I used to work. Surfing, just last week in beautiful Dana Point.” And
just giving people a peek into your life. Why? Because I surf, that’s what I do.
I want people to know that I surf. People want to know who’s the man behind the
message, or who’s the woman behind the message. Again, marketing business is
boring to the people who buy from us. So how can I make it more exciting? By being
authentic and saying, “Look, I’m a husband. I’m a surfer. But, I’m a horrible
surfer. I’m a dad, but I’m the kind of dad who doesn’t just rescue his daughter.
I first take a picture and I put it all over Facebook, and I laugh about it
first.”

Igor: [laughter]

Bedros: I’m that guy. People go, “Oh, you might be an a-hole. I don’t want to deal
with you, because how dare you exploit your daughter that way. You should’ve saved
her first.” And then the other group of people go, “Wow, what a sense of humor.”
Like she’s locked in there with a 90 pound aggressive looking dog, who by the way
is a big teddy bear, and so no matter how boring you are, your story, just like
those truffles, make you unique, special and authentic and people fall in love
with your story, and then they buy your product, service, or knowledge.

Igor: Well, listening to your stories, Bedros, there’s two things that come up for
me for sure; they stand out really like a fart in an elevator, really. One thing
is, you are self-deprecating. So you really don’t take yourself way too seriously.
We can tell that just from this interview. And two, you don’t hide the bad stuff.
So, you’re open about, you know, having your mother wash head with the gasoline.
You’re open about being in the in a police chase and not being in the police car.
I mean, at least until later when they caught you, or not. I don’t know.

Bedros: Yes, they did.

Igor: Right? So you’re really open about your mess, if you will, your bad stuff.
So can you tell us a little bit more about that? Is that a strategy? Is that
something you do naturally? Bedros: You know, originally it was not a strategy, it
was just, I guess I… My wife will tell you. I will literally, we were at it…
Oh man. Here it goes. And now it’s going to be officially recorded. We were at
a… So I took my COO and my operations officer. So we have a Christmas party here
at our headquarters, and we’ve got about 40 team members, but my wife and I took
my COO and my operations officer to dinner, along with their spouses. And of
course, you know, you see their spouses once or twice a year at parties and so on.
And so we’re yucking it up and having a good time, and there’s six of us at the
dinner table, and I don’t know how this topic came up, man, but I go, “You know,
between ages of four and six, before we came to America, I was molested by two
older boys, and that screwed me all up.” And both sets of spouses look at their
respective, the COO and operations officer, like, “Is he serious right now?” And
they know my story, and they nodded, “Yeah, he is and he’s fully transparent about
that fact.” Now I did it because I just love creating awkward situations anyway.
I think it’s entertaining.

Igor: [laughter]

Bedros: My wife of course, I look at her and she’s squirming. But the story here
is that at first, my transparency was just used as a way of entertainment for
myself. I would just be filterless and talk about whatever’s happened in my life.
I soon quickly learn that people respond better to you when they realize you’re
not perfect. You’re imperfect, just like them. We would not hold Superman so high
up if there was no kryptonite.

Igor: There was no kryptonite at first, they added it later.

Bedros: Right, exactly. And they added that because there has to be a chink in the
armor. There has to be a Achilles’ heel somewhere. Right? And so even from Greek
mythology, there is that Achilles’ heel, there has to be kryptonite, there has to
be the fact that whether I was molested and I had deck stacked against me because
I had so much rage and anger and shame. So people go, “Why were you in a
helicopter chase?” So I bring this whole thing back around. Imagine being molested
by two older boys between the ages of four and six over and over again, and only
coming to America saved you. My family never knew about it. And you grew up in
this country, and you start lifting weights, and you get big and you get strong,
and now you’re this angry guy who’s looking for trouble. That’s how you get
involved in a police helicopter chase. But soon enough, no matter how big and
strong you are, there’s people bigger and stronger than you even if they come to
you with guns and badges. And so ultimately I realized that I can’t be an a-hole
with life and expect good things to happen to me. And that’s when I start changing
my life in my mid 20s. And so that’s my story, that’s me being transparent. That’s
me being authentic. But I also found that the more transparent, authentic I am,
people go, “You know what? He shares… The deck was stacked against him. And if
he had that much adversity and challenges in his life and he did it, what’s my
excuse?” So if Superman didn’t have kryptonite, we just wouldn’t find him
interesting because he’s invincible. But we just hope secretly in the back of our
minds that someone somewhere is going to pop out of the shadow with kryptonite
and Superman is going to have to figure out how to get past it and still win, and
that’s what we’re rooting for. So that’s why it’s so important to show the chinks
in your armor and be fully transparent.

Igor: Yeah, we had Michael Hague on show. He’s the guy who consults Will Smith and
his company on the storytelling on their movies including some of the recent ones
and he shared exactly what you’re saying right now, which just reaffirms that,
which is we root for the hero to the extent of the challenge that he faces and the
adversity he overcomes. So that’s really big. Now, what would you suggest then to
somebody who did not have much adversity in their life?

Bedros: Well I certainly wouldn’t say go out and get molested and find how police
helicopter chase to get involved.

Igor: Certainly not that, but the reality is, go out and look for challenges.
Since you’ve interviewed Craig, your audience probably knows, Craig Ballantyne,
back in 2010, Craig and I were on a mastermind group together, and he’s a dear
friend of mine, I look at him like a brother. And back in 2010, Craig is, he was
just on a great riff with out 50 mastermind members and he just lacing in too one
with love saying, “Look, you guys need to stop messing around. It shouldn’t take
you three months to set up an opt in page. The reality is, you guys need to cut
your deadlines in half and cut your deadlines and half again.” And so as he’s
doing this, I’m getting pumped up, and I’m sitting right next to him and I grab my
phone and I text my wife under the table. I go, “Honey, when is your next
marathon?” Because my wife runs marathons. Now, I should preface the story,
Igor, by telling you that I proposed to my wife 14 years ago, and God’s designed
me lift weights and not run distance, just because there’s cars now and bikes.

Igor: [laughter]

Bedros: But I said, “Listen, if you marry me, I will run one marathon with you.”
10 years had gone by and I had not run a marathon. And so after Craig’s pump
up speech to our clients, I got so pumped up. I said, “F this, I’m cutting my
deadlines in half just like he says, and cutting those in half again.” I texted
her and I said, “When is your next marathon?” She says it’s in San Diego in six
weeks, it’s 26.2 miles. I said, “Register me. I’m in.” She said, “Okay.” So I
hired a running coach and I said, “Hey, I’ve got six weeks to train and finish a
marathon.” She said, “Just do the half marathon, at every marathon there’s also
a half marathon.” I said, “No, no, no. I don’t do anything half, I go all in.
Everything is on the plate. I do it all.” She said, “Well, you’re going to get
hurt.” I said, “That’s okay, I’ve committed to my wife and I haven’t followed
through, and I’m pumped up, inspired and motivated. I’m going to do this.”
So in six weeks, Igor, I trained and ran and finished a marathon. I didn’t have
any record breaking time; I did do it in under five hours, just barely under five
hours.

Igor: Is that bad? I’m not into marathons.

Bedros: Let’s just say Oprah in her fattest did a better time than me.

Igor: [laughter]

Bedros: This is the truth, and again, I’m going to be fully transparent, credit to
Oprah where it’s deserved. So yeah, it was pretty, pretty bad. I mean six weeks of
training is nothing for 26.2 miles. In fact, my wife stopped training just so she
runs with me, because she would just run circles around. And so long story short,
after that I realized, “Holy smokes. I could even sell myself on a story that God
has built me to lift weights and build all this muscle and that I’m not cut out to
be a runner, and that becomes my story, or I can just suck it up and put myself
through a challenge.” And it’s funny, one of my best blog post still is 26.2
lessons that I learned, which is 26.2 miles of a marathon, 26.2 Lessons I Learned
While Running a Marathon. Still one of my best most popular blog posts, because
you learn so much about yourself about wanting to give up, about faking an injury,
about where your mental threshold is, where your adversity quotient and emotional
quotient max out, and what you have to talk your way through it, or consider
faking an injury. And so after that I said, “Holy crap. I realize now I’ve got a
pretty cush life. I have to keep putting myself through these challenges.” And so
I put myself through a six-week rock climbing challenge. So I just take on a new
challenge for six weeks and do it three days a week, I train for it, and then I
fight through it for six weeks, and I am not a fighter, I’m a lover. I can talk my
way out of fights these days, I don’t need to fight. I’m a closer man. But I heard
a fighting coach and I went through six weeks of training with him and it was
amazing how quickly you learn things and you overcome challenges and obstacles and
barriers, and you have breakthroughs, and so people who have not gone through
adversities, my friend, can create organic adversities for themselves, by put
themselves through these six week challenges of fun and challenging, and even
scary stuff. The reason I got into surfing by the way, was like, “Man, I’m afraid
of the ocean. Well, I’m going to six week challenge and learn how to surf. Shame
on me. I live in California. How can I not surf?” So it was the worst six weeks of
my wife, and most drowned eight times, but now I’m a pretty decent surfer and it’s
been a few years, now it’s one of my most calming rituals that I do once or twice
a week. And so, but every single six week challenge I’ve put myself through by
choice has given me new insights, new breakthroughs, and has helped me take
whatever mental clutter that I’ve had in my life at that time and turn it into
mental clarity. My challenge to everybody listening is, if you haven’t gone
through adversity in your life, one, be grateful, number two, create that
adversity by taking on these challenges. It could be guitar lessons, it could be
salsa dancing if you’re just a horrible dancer, it could be stand-up, trying to do
a five-minute stand up gig. That’s my next six weeks challenge that’s coming up,
and it builds so much emotional and mental strength, man, it’s amazing.

Igor: Well and I can tell you this, this is such a proactive approach to life. I
mean, I thought I was proactive in business but when it comes to life, I just kind
of wait for disasters to happen. So I had this problem with my lower back for a
couple of years, and I didn’t handle it, didn’t do anything about it, I just
suffered through the pain until one day the disk popped, and I couldn’t walk for
a week so that kind of pushed me into getting into exercise and getting back in
shape, losing the extra weight, doing the necessary stuff. But that’s sort of
like, you know, life forced it on me. You don’t wait for that to happen; you’re
just creating adversity, which is incredible. I’ve never seen such an active
approach towards life.

Bedros: It’s almost like instead of going into the gym once a week to get strong,
what if I went in four times a week? Would I get stronger than my opponents if I
went in four times a week? Sure. So I just time collapse process of building
emotional and entrepreneurial strength.

Igor: Wow. Well, Bedros, it is obvious that you can motivate a cloud to start
raining. The one thing that I know that my audience needs more is, not so much
motivation, but more of like a loving father’s kick in the nuts, or in the ass,
just to get them moving. Because they have all the tools, they have all the
information, but they aren’t really doing much. Too much procrastination going on,
so what would be your last piece of advice to the procrastinating audience of this
show?

Bedros: Well the last piece of advice would be, imagine, just imagine yourself 20,
30 years down the line now when your hair is far grayer and you’re in that place
near retirement, or at retirement, no one ever sits there and goes, “Man, I regret
marketing more. I regret building a bigger business.” Everybody has regrets of not
doing something. I regret getting that information on marketing and not doing it.
I regret on knowing how to build the business bigger and not doing it. And so how
many not regrets are you going to have if you just sit there in action versus taking
imperfect action now, and hopefully having zero regrets when you’re on your death bed?

Igor: Okay, guys. You’ve heard the man with the immigrant edge. So, if you would
like to find out more about Bedros and the possibility of working with him,
because he can kick your ass and shame you into finally changing your life, go to
bedroskeuilian.com, or just type in Bedros Keuilian in Google, and bunch of
information and videos will pop up. Check him out, because he is a true bad-ass.
Bedros, thank you so much for doing this today, and until the next time we chat,
have a great one.

Bedros: You too, Igor. Thank you.

Thanks for listening to The List Building Lifestyle Show, make sure to subscribe on iTunes
or Google. Play to never miss an episode because who knows just one conversion tactic
we share on the show might double your list and double your business. Download the
transcript of today’s episode and all future episodes at listbuilderslifestyleshow.com and
don’t forget to claim your complimentary copy of “The Wealthy List Builder’s Survival
Guide” at listbuildinglifestyleshow.com/survival . This is Igor Kheifets until next time we talk, have a good one.

This is the ThePodcastFactory.com.