How To Build a Larger Than Life Marketing Persona

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“You’re an asshole”.

That’s what my wife’s friend told her after she got drunk on their girl’s night out.

She said I am a condescending smart ass who needs to get off his pedestal.

And you know what?

She’s half right.

I AM an asshole… most of the time… when I’m in public.

And I blame marketing.

My aggressive persona took over the real Igor.

Yet, I wouldn’t change it even if I could.

You see, becoming a polarizing personality is a must if you want to stand out in a crowded space.


Because the marketplace is full of people just like you, who offer the same service, for the same price… and each and every single one of them is so darn boring.

They’re so normal it’s disgusting.

People aren’t attracted to the usual middle ground anymore, they’re attracted to the extremities where the magic happens.

Make no mistake.

Creating an online marketing persona is critical to succeed.

And today’s episode is all about how to become larger than life marketer.



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.