Is mobile traffic necessary for your business?
Should you ignore it like everyone says you should?
Do you believe that people will never buy from their phones?
If you are unsure about the answers, today’s episode will be a treat for you.
You’ll discover the truth about mobile traffic, decide once and for all if you need it in your marketing and even real-life examples to drive home the point.
This program is brought to you by the ThePodcastFactory.com
Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
which delivers cutting edge conversion strategies from the online trenches straight to
your earbuds. Download the transcript of today’s episode and all future episodes at
listbuilidnglifestylesshow.com. I also invite you to grab a free copy of “The Wealthy
List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival and now
once again it’s time to claim your List Building Lifestyle.
Jonathan: Welcome back list builders to another edition of List Building Lifestyle
with your host freshly back from the U.S., Mr. Igor Kheifets.
Igor: What is up, Jonathan?
Jonathan: Feeling good man. I don't, I feel like I've missed you and you are so
close. You're here in the U.S. for a little, and I didn't even get to see you. I
Igor: We actually shared a time zone for the first time in our lives.
Jonathan: [laughter] So how is that trip man, what's your big takeaway from your
Igor: Honestly, my biggest takeaway is that you guys got it so good over there in
the U.S. You have no idea at the abundance you live in it. Coming back to Israel,
it's like going back to the Stone Age. It's like going back to a Windows computer
after you've been using a Mac, an Apple device for a year. It's just painful.
Honestly, just my brain hurts and my heart hurts realizing that, "Oh my God, I
could be living now with there and the quality of like would be so much higher."
Jonathan: Wow. Wow, wow. That's interesting. So now, does that motivate you to get
the hell out Israel or what?
Igor: Well, to be honest, that's not as simple as it sounds but a different makes
me look over there. It's not that I wasn't aware of the fact that United States is
one of the greatest countries out there, especially one where you could raise a
family and have a great life, but now it's just after you... Some things you know
them, but once you experience them firsthand it's a little bit different. So I
don't know what the future holds, but as right now, U.S. got a few extra points
Igor: Israel just lost a few points from me.
Jonathan: It's a little twisted though because you went to Las Vegas, and you
can't really compare that to all of the U.S. [laughter] You got a twisted view.
Igor: There's people living in Last Vegas, and I spoke to them. I men a few just
players in the industry, and they're so happy living in Las Vegas, and I can see
why. I mean you got shows every night, you get the best restaurants in the world.
Not sure about education and stuff like that, but the quality of life is
definitely higher than the place, the hick town that I live in.
Jonathan: No kidding. So Igor, what do you have in store for us today?
Igor: Well, today I'd like to chat about something that I don't hear a lot of
people talk about, although everybody's aware of this "issue", and that's the
mobile traffic issue. In other words, in spite of mobile traffic taken over pretty
much every avenue of the web, the vast mobile marketers are still skeptical, and
even fearful about it. They don't think it will convert, and they refused to
believe that people actually buy on their smart phones. I'm here to tell you that
they actually do. Mobile can no longer be ignored. In fact, last I checked, Click
Bank has adopted mobile friendly order forms and so any major opportunity in our
industry today. From personal standpoint, something happened to me recently, which
kind of just made me realize, "Hey, it's time to talk about mobile." Because as it
was in Vegas, me and my wife, we had a bunch of shows booked and we went to the
Penn and Teller show. Which is the two magicians that can reveal how tricks are
done. Penn is just an amazing marketer. He's a writer. He's got a bunch of books
out there. I mean they can really sell and he can tell a story. Let me tell you.
So before the show begins, there's a few ads, right? One of the ads says that Penn
has just published a brand new book called Presto!: How I Made Over 100 Pounds
Disappear. It's basically a book about his weight loss journey where I just highly
recommend it for the sake of the storytelling because the way he writes is so
entertaining. It's incredible. And you might as well learn a few things about
weight loss, which you didn't know. This guy actually lost weight eating nothing
but potatoes and doing zero exercising. It's just incredible. The dream diet. As
soon as they heard that he's got a book out, you know what I've done? This is like
to consider the circumstance, I'm about to see a show. I am abroad, I'm not home.
I'm on my, I guess, roaming connection, whatever that is. I'm just waiting for the
show, waiting for it to start. Something that I actually like, which is books, and
I become aware of something being for sale, something available to me right now.
So what do, I do I pull out my iPhone, I get on Google Chrome, I go on Amazon and
I purchase the book. Right on my phone using the one click option. The one click
purchase, option they've got an Amazon. Now, if it was on PayPal, I would have
logged into my PayPal and did the same thing. In fact, I remember back in Orlando.
I went to this seminar where I met this guy who became my mentor for brief period
of time. and we were having dinner where he was basically pitching his coaching.
I PayPaled him right then and there. I just went to the PayPal app and I sent him
$4000 over the phone.
Igor: That was back in 2014. That was actually before Dennis joined us. So it was
a long time ago, and still I paid somebody four grand over phone. So my point is
this - if you are afraid of mobile traffic and you go through great lengths to
avoid it and to even fight your traffic provider and tell them, "Hey don't send
any mobile traffic." I think you're making a big mistake. You're leaving a ton of
money on the table because most of the traffic in the industry today, okay, if not
permanently is, then it originates on mobile phones. I mean most of the Google
searches, most of the Facebook browsing. It's all going on the mobile phone. There
is no way to avoid it, but as soon as you can embrace it, you can make it into a
very profitable avenue for yourself.
Jonathan: I'm confused, Igor, because most of people that I talk to, most of the
news that I read is stating exactly what you're saying. Everything's going mobile,
the world is becoming more mobile, people are connected because of mobile. So why
on earth would anybody be refusing or shying away from mobile traffic?
Igor: Well first of, Jonathan, you know as well as I do that people are afraid of
things they don't know. We are afraid and skeptical of the unfamiliar. So mobile,
let's face it, it's brand new. So it's not as familiar as say desktop traffic.
However, another reason people are afraid of mobile is because the idea that
someone would actually use their phone just to give you money is still a bit of a
weird idea. If you think about it, the baby boomer is probably reluctant at least
to an extent to make a purchase over the phone.
Igor: Unless it's an app store purchase, of course. Unless like it's an app. But I
checked in with another traffic provider in our industry who was a friend and a
coaching client and I was sharing this exact thought with them, and they said that
they checked their PayPal report for the month of, I believe it was either
September or August 2016. 98% of their purchases, of the purchases made by their
clients, okay, so the clients who are clicking on the PayPal buttons, or when he
when he was asking for them to send him money, they happened on the mobile phone.
Jonathan: [laughter] Wow.
Igor: Almost every single customer he closed that month sent him money over the
Jonathan: That's ridiculous, man. [laughter] In fact, if he didn't he have PayPal,
he'd be out of business. [laughter]
Igor: Yeah, and that is why you see every advancement in our industry right now
going towards mobile, you see mobile friendly via sales. You see mobile friendly
sales letters; we are still going through all of our pages. We got like 500 pages
on our network as far as like offer pages, for Igor solo ads, and we're still
going through all of them to locate the pages we still have not optimized for
mobile. I actually found one yesterday which surprisingly doesn't convert as well
but it will convert much better as soon it's mobile friendly. So again, the point
I'm making on today's episode is this mobile traffic is here to stay, mobile
traffic is at this point the larger part of the entire traffic available to you in
the industry, meaning. By the way, when I say mobile traffic, we have to remember
that most people today check email on their phone. I mean that's just something we
all know. Very few people at this point check their email exclusively on their
laptops or computers. A lot of people buy an iPad just for the sake of checking
email. To be honest with you, I can't think of anything else you can do with an
iPad besides check your email and play games.
Igor: [laughter] So anyone who has an iPad usually tries to justify its existence
in their household by checking their email. iPad is still a mobile device, not on
a desktop computer. So that is why you absolutely have to first of all accept the
idea that mobile is good. It's not bad. It's actually good. Accept the idea that
people buy on buy on mobile just like I've explained a couple minutes ago. And
also accept the idea that whatever you're doing you have to make sure it's always
mobile friendly, no matter if it's a video you're putting out there, no matter if
it's a page you're putting out there, no matter if it's an opportunity you're
working with and just making sure that the order form that the client will have to
fill out is mobile friendly.
Jonathan: Is that one of the reasons then that people shy away from it because of
the extra work or what they think is extra work to make everything mobile
Igor: Well to be honest I don't think most people are aware what mobile friendly
is and they can't really tell whether or not their pages are mobile friendly. I
don't think most people's technical skill set and awareness level is high enough
to be able to make that distinction, Jonathan. But now that we're mentioning this,
I believe this awareness will go up. I mean at least I hope to contribute to
increasing this mobile awareness because at least, the very least you could do is
ask a question. Now, if you have a site of your own and you don't know if it's
mobile friendly you can just visit your website from your own phone and if you
actually have to use your index finger and thumb to kind of get closer to read so
if the text is really small and you have to kind of zoom in and zoom out to read a
paragraph of text, that means your website is not mobile friendly and that means
you're probably losing, or should I say, like not utilizing a big chunk of your
Jonathan: Wow. I take it for granted all the stuff that we know and I'm thinking
how often you run into this in your business, Igor?
Igor: Well quite a few times in the recent months which is why we decided to shift
to devote a whole episode to it, because just the most recent example had someone
reach out the book to promotion with us, ready to go. We build them a landing
page, which is by the way when you run traffic with us, we build a page or
something we're open about, I can I shout it from every rooftop, but these pages
are always mobile friendly just FYI. So this person, while waiting for the traffic
to begin, all of a sudden they come to realize, "Oh my god. Wait a second. Igor is
your traffic, like mobile, or will it be desktop or what's the ratio? And if it's
mobile, I don't want you to send me any mobile, clicks only send me desktop
clicks." So when I hear stuff like that it really tells me that the awareness
level of how money's being made and how is money circulating in our industry, I
guess that's right term to use, is very, very low. Because someone's out there
right now, some guru that teaches people that mobile is bad. That mobile doesn't
convert, that mobile is something you should run away from. Obviously, if it's
mobile traffic coming from the App Store, so there are some kids, some 12-year-old
playing Angry Birds and all of the sudden they get an ad popping up that says,
"Hey, make money online." So they click on it because they just want to make some
money. Because, I mean, the kids know the value of money today. My daughter, like
she learned the concept of shopping before she learned the concept of anything
else, I think.
Igor: Which is primarily the fault of my wife and my father who just spoil her.
But if that's just the 12-year-old kid who plays an app or a game and then clicks
on an ad, he doesn't have a credit card or anything, it's just like a useless
visitor, I agree. That sort of mobile traffic is crap. That's the kind of mobile
traffic you don't want to be a part of usually these clicks cost like less than
ten cents so if you go on any mobile network, any mobile traffic network, usually
can get super cheap traffic, but most of it is just crap. But if we're talking
about somebody who's a qualified prospect and wants to learn more about your
product or offer and they happen to be checking their email or visiting a website
on which the banner ad is on their mobile device, there's really nothing wrong
with that. Most of the traffic today is just like that. In fact, I know mailers,
huge mailers, people who used to mail ten million emails per day.
Igor: Which is an incredible amount. Now, most people probably tag them as
spammers, but I call them mailers because that was their profession. They moved
away from that. They moved away from mailing those records, from managing lists,
brokering lists etc. They moved into just managing mobile advertising campaigns
and just because there's just so much traffic out there, so much mobile traffic
out there that it has become a demand. There was actually room in the marketplace
for them to come in and use their experience and apply it in the mobile space. So
anyway, that's the big idea. Mobile is good, mobile is here to stay and you can
and should be making money with mobile traffic if you're smart about monetizing
Jonathan: Now, when you're doing these ads for people, is it always going straight
to a sale, or is it going to an opt in page?
Igor: Well when we're on traffic for our clients, we'll always insist to run the
traffic to an opt in page, simply because, first of, it takes a lot of the risk
and a lot of the unnecessary, I guess unnecessary risk out of your advertising.
Because think about, if you sent ten visitors to a sales page, and no one buys,
you just lost investors and they're not coming back. But if you sent ten visitors
to an opt in page and five of them have opted in, you not have five emails, and
five people who checked out the sales page. So not to mention of course the
concept of micro commitment which means they have committed through action by
entering their in their name and email or just the email and this action tells
you, "Hey, I'm serious. I want to learn more about this. I'm not just lurking in
the shadows, kind of checking things out." So this is a much more qualified
prospect than somebody who just clicks on the link and ends up on the sales
letter, and which he tested this last year when we had an unfortunate set back. I
had one of my Aweber accounts shut down. It was an account with 100,000 leads, my
primary one. I've had it for seven years.
Igor: I went into, I kind of just went into like a three day depression after
that. I did not know what to do. Eventually we figured out. Now, what happened
was, and on the second or third day, Dennis, said, "Wait a second. Why don't we
just drive traffic directly to one of our pages on the backend, and this way we
will actually have way more people hitting that page so we might as well make
either as much or maybe even more money." We tested this, and turned out that
having twice as many visitors hitting that page was not even close to having half
the visitors hitting that page after they opted in.
Igor: So for the sake of simple math, if we were making a dollar for every opt in
for a month on the list with a squeeze page, we were making less than seven cents
per visitor to that page without it per month. So the profits are so much higher
when you make people jump through some hoops. It's just, and again, it's called a
micro commitment concept. Ryan Levesque talks about in the book Ask, I believe
differently. I heard him talk about it in his talk at The Underground. Basically,
it's a brilliant psychological concept which forces people to take your marketing
seriously and give it way more attention and way more weight in their day to day
Jonathan: Interesting man, interesting. Alright, we're coming close the end here,
Igor. What do you have coming up for us next time?
Igor: Well Jonathan, you know one of the biggest concerns I get from people about
email marketing is that they don't like making claims, especially if they never
made any money before. So in other words, you can't really go write an email
about, "Hey, I used this program to make a thousand dollars this month." If you
actually did not make is that thousand dollars this month, and even if you have, a
lot of people, for some reason to feel uncomfortable stating that. So what I've
done is at The Underground seminar I met this amazing copywriter that no one heard
about before. This guy's actually been just working under contract for Agora
Financial, which is one of the largest information marketing companies out there.
They make ridiculous amounts of money. I think they're close to a billion a year
now or something like that. I mean you know them, I think you interviewed one of
their, well, the higher level in the chain of command.
Jonathan: Yeah, Joe.
Jonathan: Joe from Agora.
Igor: So this guy, I spoke to him about making claims, I spoke to him about the
challenges that people share with me about email marketing and he said, "Well, let
me come in do an episode for the List Building Lifestyle Show where I'll share how
you can avoid making claims and how you can actually do something that works way,
way better than making claims, and it has to do with a couple of irresistible
factors in email." In other words, something that the psychology of the human
brain simply cannot resist so not only you don't have to lie about your earnings
or make any sort of financial claims, you could actually get better results not
doing it. He also promised to reveal a source for swiping email subject lines that
actually has nothing to do with email. So honestly I think it's one of the most
incredible email marketing episodes we've ever produced, and I can't wait to share
it with the List Builders.
Jonathan: Wow. Can't wait to tune in for that one. So that is a wrap for another
episode for List Building Lifestyle will be back with you next time. Thanks for
Thanks for listening to The List Building Lifestyle Show, make sure to subscribe on iTunes
or Google. Play to never miss an episode because who knows just one conversion tactic
we share on the show might double your list and double your business. Download the
transcript of today’s episode and all future episodes at listbuilderslifestyleshow.com and
don’t forget to claim your complimentary copy of “The Wealthy List Builder’s Survival
Guide” at listbuildinglifestyleshow.com/survival . This is Igor Kheifets until next time we talk, have a good one.
This is the ThePodcastFactory.com.