What stops you from being successful in your business?
How come you can’t generate sign ups, people often ignore your emails and your phone calls and you feel like crap most of the time, questioning whether or not starting an online business was a good idea in the first place?
I mean, what gives, right?
What do you need to do to finally be successful?
I decided to ask Ben Glinsky.
He’s the founder and CEO of SkinnyBodyCare – one of the fastest growing network marketing companies on the planet.
And he went through so much trial and error, your head would spin if you heard the story.
Ben shares what separates losers from winner in his companies.
He also talks about how to turn your weaknesses into strengths and even unfair advantages.
In short, it’s a sick episode.
And you got to check it!
This program is brought to you by the ThePodcastFactory.com.
“Nobody gets to the top; nobody achieves success, at least not long-term success
without having to overcome challenges, without having to overcome negatives,
without having the doubt in their head, and just without having to grow.”
Hi, my name is Igor Kheifets and this is the List Building Lifestyle, the only podcast
which delivers cutting edge conversion strategies from the online trenches straight to
your earbuds. Download the transcript of today’s episode and all future episodes at
listbuilidnglifestylesshow.com. I also invite you to grab a free copy of “The Wealthy
List Builder’s Survival Guide” at listbuildinglifestyleshow.com/survival and now
once again it’s time to claim your List Building Lifestyle.
Igor: Welcome back to another edition of the List Building Lifestyle with your
host Igor Kheifets. And today my guest is the CEO and founder of Skinny Body
Care, a company that's been taking the industry by storm for the last five
years, Ben Glinsky. Ben, how are you doing?
Igor: Alright, Ben. So I know you're a busy guy, so I want to just dive
right in and ask you the number one question which I think is on the mind of
every single person who has been in this industry for a while and who can't
succeed yet. And that is, how come in an industry that's all about money,
that's all about financial success, and all about lifestyle and freedom, how
come this industry almost no one makes money? How come everybody struggles,
everybody complains, and very few people become what you'd call leaders, who
are able to make a six figure income.
Ben: It's really no different in any industry. I mean, if you look at any
industry on the planet you've got about 5% of the people who are making
money and the rest of them really are not. And so it's just no different.
It's just human nature. The people who work, the people who go for it, the
people who want it, who have ambition, who have drive, who stick with it and
stay long enough to learn exactly what they need to do and build up an
organization, build up a team, build up their mindset, are the ones that have
success. Unfortunately, most people quit before that happens, which is why they
Igor: So what kind of habits or what kinds of mindsets do you see that all
successful top-earners share?
Ben: That's a good question because there are a lot of different ways that
top-earners get to where they are top-earners. You know, some have...
Igor: Oh, yeah.
Ben: Some are good there just because of the mindset. I think some people kind
of have that entrepreneurial DNA as part of them, and kind of have an advantage
that way. And I'll be totally honest, I think I'm one of those people. I
think that some people learn the nuts and bolts, some people are just very, very
diligent and continue to follow through and are not necessarily as strong or as
smart as some people, but they make up for it in work ethic and attitude and
ambition and drive. So it really depends on the leader, but I think one thing
that all leaders have in common is they don't quit. They believe that they
can get to where they want to get to. They believe they can achieve their goals.
They believe that they can accomplish what they want to accomplish. And they
continue to stick with it. They continue to drive and push forward, and continue
to learn, continue to grow, never give up, always have that belief, and have
that focus on the goal, and that's how they get there.
Igor: Which is kind of difficult to do because often times we are in the dark.
We're moving towards a goal. We have no idea how to get there. We only see
the next step in the front of us and we're sort of guessing. And we have no
proof that it's going to actually come to fruition. We have to put this
belief in before the results show up.
Ben: That's absolutely right. And yeah, there are hurdles, there are
obstacles, there are challenges in everything that you're trying to
accomplish. And if you let those hurdles get in your way, you look at them as
problems and reasons not to be able to succeed, that's what's going to
keep you from succeeding. I look at them, and a lot of successful people look at
them, as challenges or opportunities to achieve more, to learn more, to grow
more, to get over that hurdle, to get over that obstacle, to push through that
challenge and succeed because, yes, there are always going to be those
challenges. There are always going to be those doubts, those mindsets, and you
don't always know you're going to get there. You just got to believe.
You just got to look at people who have done what you're trying to do, know
that it's possible, know that it can be done, and just continue to push
through. Some people have to go through longer obstacles, bigger obstacles, more
obstacles than others to get to where they want to go. Some people, it's
just going to be a few, but nobody gets to the top, nobody achieves success, at
least not long-term success, without having to overcome challenges, without
having to overcome negatives, without having the doubt in their head, and just
without having to grow. And that's why the people who have the most success,
and the most long-term success, because I think some people have short-term
success and then they go back to not-success, if you will. And we see that a
lot, unfortunately, in this industry, and I believe that's because they
didn't have the mindset before they had the money. And so I believe if
you're going to have long-term success you've got to have the mindset
first. It's not going to happen the other way. You've got to know and
act and believe that you are there and that you are successful and will be
successful before you get there. It's not the other way around, where
you'll say, "Okay, I'm going to be strong, I'm going to be
powerful, when I achieve success." It's "I'm going to do it
now and that's how I'm going to get there.
Igor: So what would you say then is some the action steps that a brand-new
person to the industry, someone who's a rookie, maybe somebody who's
been failing for a year or two, what can we do in order to gain that confidence?
Because obviously, in order to build confidence in our success before the
success actually shows up we have to take some sort of action which creates that
feeling, which creates that vibration, if you will. I'm not sure if
you're into metaphysics and the law of attraction, but there is the theory
that you become and you make what you are, not what you think. In other words,
whatever you attract with your core, and I honestly believe that, having
connected with so many leaders out there, you can always sense the core of each
and every leader that it's different to what an unsuccessful person puts
out. Can you suggest to our listeners what are some action steps we can take
which do not involve monetary success but that in turn give us the confidence in
our ability to achieve?
Ben: Yeah, everyone has different strengths and everyone has different
weaknesses. And a lot of people tell you to focus on your weaknesses to make
them into strengths and to work on those weaknesses to overcome them. I believe
you need to do that, but I believe first you got to do the opposite and really
focus on your strengths. Do what you're good at to get that head start, to
start building your business, to start growing and learning and doing the things
that you're good at. And at the same time study personal growth, study
personal development, and right now more than ever. When I was first getting
started almost 20 years ago now, I have to go to seminars and read a lot of
books and all the stuff to get the information, and buy and invest in a lot of
material. Now, you go to YouTube, you could listen to pretty much any Tony
Robbins training, any Robert Kiyosaki training, I know you interviewed him, just
so many top-leaders in the industry, success coaches. You've got all of this
information for free at your fingertips. There is absolutely no excuse. You
don't have to spend hundreds of dollars going to a seminar or thousands of
dollars on materials and books and CDs and just different training material and
packages and programs. You've got all of this information right at your
fingertips. So again, start out with your strengths. When I started I was very
shy, I was very quiet, but I had a very strong work ethic, and I knew that I
could outwork anyone, even though I didn't have a lot of social strength as
far as being able to make friends and make connections and build relationships.
But I would follow a script and I would get on the phone and I would hammer it
and I'd make more calls than anyone, because that was my strength. I had
that drive, I had the ambition, and I had the work ethic. Some people are the
opposite. Some people don't have that but they're very good at making
connections. Or they're very good at going out and selling product. Whatever
you're good at, I believe you should focus on that first and continue to
build that up. Because just because you're good at it doesn't mean
you're perfect at it. You could always get better and better at everything
and at the same time build up your weaknesses, learn the different mindsets and
the different strengths and things that you lack. And if that is confidence for
example, search YouTube for "Tony Robbins - Building Confidence".
Something like that and you're going to find 100 different videos from
different people out there, leaders, motivators, success coaches, trainers, who
have been through that, who have taught thousands or millions of people all over
the world how to overcome those challenges. And that's really my advice.
Focus on your strengths, build up your weaknesses, become really a full-piece of
solid awesomeness, and you're going to get there. But quite honestly you're
not going to get there if you don't work on yourself. This industry, success, any
up your confidence. You've got to build up your self-esteem. You've got to build
your mindset. You've got to be strong inside so you can have those strong
relationships, strong connections. Not worry about what other people think of you,
not have to say, "Yes”, and try to please everyone all the time. It's good to say, "No."
It's good to know what's not a valuable investment in your time. And to be able
to do that and have the confidence to do those things and to say, "No." to
opportunities is just a strong as saying, "Yes." to opportunities. But it all comes
with building that personal development. So if you're really your first two years in
this industry, if you’re brand-new, and have never read a Tony Robbins book or
listened to a CD or anyone else, the first two years you've got to focus on that.
And I truly believe that you're not going to have success until you have success
inside and build up that confidence, that belief level, and just yourself, personally,
before you have the success.
Igor: Yeah. Because if you don't believe in yourself, why would anyone
else believe in you. If you can't sell you on you, why would someone join
your business? Because at the end of the day, they don't really join a
business for the most part, especially in the industry that I'm in. Because
most businesses in my industry are all about the kind of commissions you're
making. So you're kind of paying for the company to allow you to make money.
There's really no product besides the training. And it's people who join
other people. And so if you don't carry yourself with that confidence, if
you don't project that confidence to the outer world, then there's not going
to be anyone who would want to kind of hook up with you, because they look
for it. Because the people who want to hook up with you, they need that. They
don't have the confidence, so they want to tap that in you. And I've seen it time
and time again. Now your advice about getting on a self-improvement journey is
absolutely brilliant. You're absolutely correct when you say that this industry is
more about self than it is about other people. At least for the first couple of years
when you're just getting started because after being in this industry for like,
I don't know, almost a decade now, I notice that most people that don't succeed,
they lack this self-responsibility element, something, you know what I mean, Ben?
I honestly believe that we're to blame for everything that's good and bad that
happens to us.
Ben: I agree.
Igor: So whenever I meet a person with that mentality, where they want to kind
of point a finger and say, "My life sucks because of this guy." or "My life sucks because
of that thing happening to me when I was a kid." or "Because I wasn't born in America,
I was born Israel." or "Because I was born Russian Jewish, and not Catholic and Nigerian,
whatever." That doesn't get you places. It's your toolkit, your inner toolkit, which you
build along the way as you kind of improve what allows you to become a person that
makes other people around them feel really, really good.
Ben: Exactly. And it draws people to you.
Igor: Oh, yeah. Absolutely. You become a magnetic personality, if you will.
Igor: Now Ben, earlier you mentioned the challenges. And so, successful people
see failures, what an unsuccessful person calls a failure a successful person
calls it a challenge or a lesson. And we all know the famous quote by Earl
Nightingale I think, "Each and every challenge brings us yet an equal
Igor: So do you mind sharing what was the biggest challenge on your way to
becoming a tremendous success?
Ben: That's a good question. And there wasn't one thing, there's
always, as you grow and as you build, and as you improve and have more and more
success, quite honestly, the challenges get bigger and bigger and bigger. And I
think the universe puts those in place for you to see if you are ready to get to
that next level of success, to get to that next step. So quite honestly, the
bigger, the more successful you are, the more challenges you have and the bigger
challenges you have. But the more armed you are and the more capable you are of
overcoming those challenges. So to answer your question, early on, it was my
mindset. It was that I'm 22 years old, trying to build a business in this
industry, trying to teach people how to retire when I haven't made a penny
and I'm dead broke about to file bankruptcy and I'm trying to teach
people how to get out of debt and make money. And I had this conflict in my
head, "How am I going to do this when I'm not even doing it
myself?" And so that was a challenge, and that was just constant repetition
of learning and growing and developing. And every time you got into my car
you'd hear Tony Robbins voice playing in my CD player. Every time any of my
friends got in my car they wouldn't even want to come in my car because they
knew they were listening to Tony Robbins. So oftentimes they drive, so that was
actually a benefit. But as things started to grow we'd have challenges like
losing merchant accounts or getting kicked out of countries or big leaders would
quit, we'd have to terminate someone, law suits, just different things like
that and those are all what some people would consider obstacles or reasons to
quit, reasons to fail, reasons that they're not going to succeed, and I look
at them as opportunities to dominate, to get over this hump, to get over this
challenge and through it as hard and as fast as I can, and absolutely dominate
it to get to that next level. And that's what I believe successful people
do. And again, the more successful you are, quite honestly, the bigger the
challenges that you're going to face. So if you can't even handle your
challenges now, you're not going to be able to handle them when you succeed.
So you've got to look at your challenges now as opportunities to show the
universe that you can do this, that you can handle it. Because the universe
isn't going to give you something that you can't handle, but if you show
that you can't, then you're not going to get more. You're not going
to get more opportunities to develop and to grow. So that's really the
universe just seeing if you're ready to take it to the next level, to take
it to the next step and to get past that hump, and each level, each step, each
challenge, each hurdle, each obstacle, it is just a stepping stone to get higher
and higher and higher and higher on that level of success, whatever that is for
you. And yeah, just keep battling through, keep making it happen, and that's
how it works.
Igor: You know, Ben, they say the average day in the life of an entrepreneur is
like a roller coaster. You go up and you're super happy, super pumped up,
you should be thankful for living such a great life, and some shit hits the fan
and you're like down, you're depressed that you want to cry. I can tell
you from personal experience, that's exactly how I used to live my life.
Until my coach, my mentor Tom Beal, kind of shared with me a couple of concepts
which I didn't consider. And since then, even the biggest of challenges,
which for me, again losing merchant accounts for sure; getting kicked out of the
Autoresponder, like with a list a 100,000 people, that's big for a list
builder. It's because I can lose my income this way. I started seeing these
challenges, these problems, which used to upset the hell out of me; I saw those
as road signs. Almost like approaching the intersection and something happening
is now I know where I need to turn because that's where the journey
continues, if you will. And even in the last six months I can think of several
situations where challenges turned into big breakthroughs for me and my company.
But it wasn't an overnight switch. It took me a while to get that, took me a
while and several major, major, major failures in my life, in my business to
really understand that. Now, I actually had a really smart question to ask you,
but I forgot. [laughter]
Igor: So I'm going to ask you stupid question instead. So you basically, you
were trying to teach other people how to become financially prosperous, while
not being financially prosperous yourself, which sounds like 99% of cases in our
industry, which I am no exception, by the way. I was trying to teach people how
to build a list and make money with that list, when I was making less than a
$100 a month with my own list. So I get where you're coming from, and
I'm sure most every single listener listening this episode right now
probably understands that. So, what's the major mindset shift is that you
feel you went through, which as soon as that happened, you started earning
Ben: That's a great question. I think that it was that I would see people
who I felt I was better than, stronger than and I could just beat in anything,
having more success than me. And I would say, "If that guy can do it, I can
do it." And I guarantee you, there's always someone out there that you
can look at, that you can find, and I see this in company owners now. I'm
like, "How did these guys build this company to 20 million dollars a month?
These guys are clowns. If they could do it, we could absolutely dominate this
industry." So, you can always find someone who you see is having more
success than you, and just say, "Look, if this guy can do it, if this lady
could do it, I could definitely do what she's doing. I could get to that
level." And that's really as simple and small and easy as that sounds.
That's really what it took for me. And that doesn't necessarily mean
that's going to work for you, you've just got to find something, some
reason, some little hint of belief that will help you overcome that. And for me,
that's what it was. I would see people who I thought were morons, who I
thought were idiots, and some of them, quite honestly, were. Some of them
surprised me. They were hard workers; they deserved every penny that they've
earned, and more. But I just, I saw it and I'm, like, "Look, if this
guy can do it, this guy is weird. He's just not what I envision as a
successful person, and he's making ten grand a month, if he could do it, I
could do it." So, that's what it took for me, and that's, yeah,
because everyone has that at the beginning. They're like, "How my going
to recruit someone who's going to build big, when I'm not even making
any money yet?" And you've just got to believe and find a reason, know
that it's possible, and just find something that's going to do you to
Igor: You know, Ben, I noticed that a lot of people kind of intentionally and
unconsciously, which one does not cancel out the other, you can be unconscious
about intentionally holding yourself back. And lots of people hold themselves
back from financial success because they don't necessarily give themselves
permission. So, what you're saying, what I'm hearing based on what you
just said, is that by seeing other people who wore, I'm not going to call
them inferior, but let's just say they were not superior to you in their
ability skill set, mindset etc. that gave you the belief that, "Wait a
second. It can't be that hard if they are doing it." So, you kind of
gave yourself the permission, you said, "Okay, Ben. I allow you to achieve
because they obviously got it, and I'm better or no worse than them. So I
deserve it too."
Ben: That's a great way to put it. You're giving yourself permission. I
like you, Igor. You're a good dude.
Igor: Thank you, Ben, I like you too, man. [laughter]
Igor: So I guess the lesson for our listeners is, ever since you've been a
kid, you've been told what to think, what to eat, what to wear, what kind of
grades you are supposed to get in school. And so we are conditioned to seek
approval. And I see it now. I mean I got a four year old daughter, and whatever
she does something right, and whenever she has a win, if you will, we do the
little winner dance. So I'm trying to anchor the winner dance, because I
want her to feel like a winner at old times, which means then she'll be able
to do so much in her life, and anything she wants she can achieve that because
it's the matter of belief. And I honestly believe that. So online, whenever
I talk to the members of my VIP club, or just clients, or just people who hit me
up on Facebook, and we get chatting, I noticed that so many people, they're
waiting for someone to give them permission whether be it myself, or a
circumstance or whatever, a lot of people just wait for something to happen; a
lot of people put leaders and gurus on the pedestal. And I do it myself. When I
was interviewing Robert Kiyosaki, man, I put that guy on such a huge pedestal,
you can't even see him. But that's what we do. We put other people who
are just flesh and blood, just like us, on the pedestal, believing that their
superior to us in every possible way, and that they're worthy of that
success, and we're not. And so it's not until we go through tons and
tons of crap until we get bitten by the cyber-tooth tigers, like my friend Ben
Settle says. Until we go through certain type of experiences, challenges, and
lessons, is that we learn to experience the shift in our mind that says,
"Man. Enough is enough. I deserve to be successful. I've been
struggling for a long enough time to understand why I'm not successful, and
it's about time I finally go and get it." And then it clicks. So
we're not talking about mechanics, was talking about the mindset. So what do
you think about that?
Ben: Yeah, I totally agree. And I think you're right. People have been
programmed to listen to rules, to follow their parents, their teachers, society,
and the law. I mean everything their whole life, and you've got to get out
of that mindset number one, but you've also got to recognize that most
people are in that mindset. And for lack of better word, take advantage of it.
If that people need to be told what to do, tell them what to do. "Buy this
product. Join this business. You need to do this." And they're used to
being told. When you ask people questions and have them make decisions when
they've never made a decision in their life other than what to eat for
dinner or where to go, what bar to go to, people can't make decisions. So
when you help them, when you ask them a question, "Are you ready to sign
up? Or do you want to do this?" And they're like, "Well, I
don't know, I don't know, I don't know" because they don't
want to make the wrong decision. But when you help them make a decision, because
they've been told every decision that's important in their life how to
do it, and when to do it, and exactly what to do, what that decision is, you can
help them make the decision by saying, "Hey, sign up. This is what you
need, this is what you've been looking for, this is what is going to help
you change your life and really get you out of this rut that you've been in.
This is what's going to help you get out of debt. This is what's going
to help you get off your job and achieve your dreams. Let's get started
today, we'll put together a game plan to make it happen. And do you think
that's going to work better, or do you want to sign up?" If you leave
it up to them, because people can't make decisions and because they're
not at the level that you're at now, they need to be told what to do. So
recognize both of those sides, that you need to step up and make your own rules,
but also recognize that most people are living in other people's rules and
need to be told what to do, and let that help you in your recruiting, in your
business building, and really in everything that you're doing.
Igor: Yeah. And what you're saying is, I kind of have a term for that.
It's bending reality. So you can actually bend your own reality, because the
reality you're living in right now is sort of like The Matrix. You've
been told what to believe and you can shift that, you can kind of make it work
for yourself, and believe only what is useful to you, and you as a marketer, as
an influencer, you will have to bend other people's realities, because they
live in a shitty world. I assure you. Someone who's not make enough money to
cover their bills, and somebody who wants to change, is living in a shitty world
which is the reason why they want to make a change in the first place which is
the reason why they are great leader material, like why they're going to
stick. I started this business when I was 19 years old, and my life was shit.
And that was the reason why I was so driven to build a great life for myself and
my family, which I was able to, fortunately, do. And that's where people
don't quite understand the industry. Right, Ben? They look for the rich
guys. They look for the rich folks that are supposedly are going to be able to
give them money without hurting, if you will. But it's the people that hurt
the most that become the greatest team members at least in my experience.
Ben: It's really like you said before. It's the people who take
responsibility for where they are, and take responsibility for changing it, are
the ones that have potential to be a leader, to be successful and to make things
happen. The ones that point fingers and blame and say they're in their
situation because of other people, other situations, other whatever and nothing
is ever their fault, they're never going to be successful. So it's more
that than their situation. Because a lot of people are in that situation, and
they recognize it's their fault, and they're ready to get out. A lot of
people are in the exact same situation, but they blame other people, they're
not going to change.
Igor: Yeah. And this is big. Because it's not the actual situation, like you
say, it is the attitude. They project towards it.
Igor: So Ben, I know you're super, super busy, so one last question, which I
think will be, will provide tremendous benefit to our listeners. And that is,
what are the three books you recommend every marketer, whether internet
marketer, network marketer, or biz op marketer, whatever you want to call it,
should read, that you believe will contribute to their success?
Ben: Yeah. I think anyone who wants to have success, whether it's in
internet marketing, network marketing, online marketing or real estate,
whatever, insurance, whatever kind of business that you want to start at, I
think it all starts with mindset first, before necessarily the tools and nuts
and bolts stuff. So The Magic of Thinking Big is my first recommendation, and
that, can't remember who the author of the book is, but The Magic of
Thinking Big. It was written a long time ago, but still very, very relevant
today. I think it's awesome. I read it a couple times. I'm looking at my
library here. That one for sure. What else do I have here?
Igor: Man, I love the fact that you're in the room with a library.
Igor: That seems to be a common thread between all top earners. Probably not me,
but because I use a Kindle. I don't have a library, but for the most part
anyone who's tremendously successful. They got a huge library, huge wall
full of books. As a rule, 80% of the books are the fricking same. Like The
Magic of Thinking Big is definitely something that keeps coming up all the
time. I'm sure there's going to be the all time best sellers, like Think
and Grow Rich, and Rich Dad Poor Dad.
Ben: Think and Grow Rich is good. I think it's, I wouldn't put it in my
top three, but definitely worth reading. I think, you know what. How to Win
Friends and Influence People by Dale Carnegie.
Igor: Oh, yes.
Ben: It's a very good one.
Ben: And I'm looking at The Compound Effect by Deron Hardy which is
relatively recent, which I think is a very good book, as far as taking action on
your goals and what those small actions every day can mean towards your
long-term success. So I'll make that number three.
Igor: Okay. So just to make sure everybody gets the names, it's The Magic
of Thinking Big, it's the, you said How to Win Friends and Influence
People, and The Compound Effect.
Igor: Alright, sweet. So, guys, this has been Ben Glinsky, the CEO and founder
of Skinny Body Care. If you want to find out more about his company by the way,
and how you can make money with it and become a member. Just Google Skinny Body
Care and you'll find plenty of information. They have been featured on TV,
newspapers, all over the internet. I think that you guys are now like in 100 and
something countries or something like that. It's just crazy, crazy success
and people making money. Just get on YouTube, watch a couple of Google hangouts,
you'll get the gist of it. These guys know what they're doing. So Ben, thank you so much
for taking the time to do this. I appreciate you brother, anduntil next time we talk,
have a good one.
Ben: Yeah. You're very welcome. It was fun. Thanks for having me.
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don’t forget to claim your complimentary copy of “The Wealthy List Builder’s Survival
Guide” at listbuildinglifestyleshow.com/survival . This is Igor Kheifets until next time we talk, have a good one.
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