What Drives Me in Business

Welcome back to List Building Lifestyle. I’m your host Igor Kheifets. Today we’re uncovering the driving forces behind our constant pursuit of growth and variety. As an email marketer, I’m always seeking the next big thing fueled by my innate need for new challenges and continuous progress. Join me as I explore the interplay between variety and growth in both my personal and professional life, from seeking new business ventures to ensuring the quality and standards of my children’s education and environment and discover how I balance exciting new ideas with practical future plans by investing time in envisioning the next 5 to 10 years across different parts of life. Tune in for insights, strategies and stories to inspire your journey forward on the List Building Lifestyle Show where we get into the ever changing world of entrepreneurship and personal growth.

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I’m Igor Kheifets and this is the List Building Lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process, this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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I am continuously striving to go for the next thing. And the next thing has to be bigger because I have two particular personality traits, or I guess like needs that I have within my psychological profile that drive me that way. And one of these things is variety. Meaning that if I do the same thing over and over again, I get bored and then get frustrated. It’s not true for everybody. You know, I have friends who are accountants who are perfectly happy doing the same thing over and over again, you know, I got a team leader on my team, who is perfectly fine doing the same thing over and over again, every single day.

In fact, it gives this person a sense of stability, a sense of safety, I used to be like that, I used to look for stable and predictable things. And that’s why I got into E-farming because it’s stable and predictable. But then, you know, once I’ve kind of handled my financial challenges and got a little bit older, I started developing this need for variety, where I want to experience new things, I want to challenge myself with new things, I don’t want to do the same thing over and over again, because it just starts feeling like a job.

And then the second thing besides variety is growth. In other words, it’s not enough for me for things to be a little bit different. That alone is not satisfying me. I also want to see growth, I also want to see progress. Even me even when it comes down to things like video games. I actually enjoy video games where you can have a continuous sense of progress. Like if I play FIFA and I participate in the tournament that offers you the challenge, the variety, because you’re playing against different opponents and different styles. 

And they get to progress through some kind of a table or knockout qualification phase where it’s like it’s constant, like the stakes are rising. And you’re moving through new stages. And that’s important to me. Now, is it? Should it be like that for everybody? No, I don’t think it should be. I think some people are perfectly happy. Like, I know e-farmers who just are happy making what they’re making. And they kind of have been doing the same thing or like literally day in and day out. As far as I remember knowing them. And I find that, for me, I want the growth, I want my standards to rise, when in reality really, it’s not about raising the standards so much. 

It’s more about the variety of the different things that I want to get involved in. Like, if I  build an income stream, and it’s operating well and it’s systematized, like, it’s just boring to keep doing it again. And again, I’ll just go build something new, something that’s a little bit more challenging, a little bit different, a little bit more exciting. You know, I’ll look into what other people are doing and maybe get into a new traffic source or whatever, like in my personal life. I tend to, I guess I tend to be more motivated in my personal life with scary things too, not just with things that are all about, like improving my standards. For example, as my kids are growing up, I started paying closer attention to the environment where they are grown up. 

And what that means is like let’s say my daughter was going to this private Jewish school right, and they started spending way too much time on social stuff, and especially on LGBTQ, like a lot of the stuff that does not belong in school, I’m definitely against having LGBTQ communities step into schools for, you know, fifth and sixth graders and try to educate them that they should be thinking about changing their gender or, you know, changing their sexual preferences before they even know what the hell that even is. So they’re enforcing that point of view. So I took her out of that school, moved her to a different school, more conservative school. And, you know, the standard in that school is different. They don’t spend any time on social issues, they don’t waste any time in my opinion. That’s the word waste and waste anytime I’m trying to talk to kids about, you know, should they be gay, should they not be gay, they focused on what the school should be focused on. 

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And that is learning, you know, thinking, you know, chess, you know, collective work, Project science, and not on all the unnecessary bullshit. So then in the same sort of thinking, I’m applying the same thinking to Okay, in 10 years, what will Canada look like, right? And will Canada be more woke, you know, more infringing on freedom of speech, more enforcing this idea that if I’m a white male, and I don’t accept that you want to change your gender, and I’m unwilling to call you non binary, or something else, that that means I’m toxic, and therefore I shouldn’t be shot, you know, when in reality, it’s you’re being toxic to enforce your point of view on me, like, I’m not going around telling you, you’re bad for wanting to be a different gender, you know, but you’re telling me I’m horrible for not accepting you for being a different gender or something like that. So I’m not interested in having my kids grow up in a community where that’s a part of the conversation. 

So I’m choosing to relocate to a different country for that very reason, which is why I’m working on the move to Bulgaria. Actually, later today, I will be heading out downtown to get some documents authenticated for that very purpose. So you see, that’s how I think in my personal life, as far as the standards go, so in my business, I’ll go and I’ll do things that are different, because it’s more exciting to me than repeatedly doing the same thing over and over again, after, you know, having been doing it for many years. 

While at the same time and my personal life, it’s more about the quality of the life as it stands, or in the next five years, is it up to my standard, and if it doesn’t meet my standard, we need to figure this out. And I take that stuff very seriously. A lot of my free time goes to thinking about the future, meaning that I try to invest more free time into future pacing five years, 10 years down the road, I’m thinking of different aspects of my life, whether it’s my marriage, my children, you know, my wealth, you know, so that could be investing, taxes, things like that. And my social circle is another area where I’ve been investing a lot of time in, because I’m starting to recognize the sort of people I can’t hang out with anymore, and the serve people I want to hang out with. And there’s like a very clear distinction at this point.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also, remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.