Selling vs Scamming

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Where’s the line between helping someone by offering them a product and pushing them into a sale they don’t need? It’s a gray area of marketing that puts many people off. In this episode, Igor unpacks this topic in ways you’ve never heard before so you can grow rich with peace of mind.

[00:40] The podcast discusses whether manipulation qualifies as a “scam,” as well as the blurred lines between selling and scamming.

Selling vs Scamming – What’s the difference?

[02:34] Igor determines the definition of scamming:

  • You can’t push something on the person that they don’t genuinely want to have. So the whole idea of scamming is only limited to the fact that, are they telling you the truth about what you’re buying? That’s it.

  • For the most part, people who sell you stuff, they’re good people with good intentions, and they don’t come from a place of manipulation. They don’t come from a place of scamming you. They’re just making a living, and they truly believe in their product. And that’s why they are making a really powerful case for what they’re selling.

[05:45] The time when Igor was labeled a “scammer”:

  • Whenever I offer someone one of my systems to help them build a list, to help them make money, I’m labeled automatically as a scammer.

  • Some people that we were supposed to not be friends with. And as it turned out, it was his third attempt, I think, to bring me in because the first two attempts got shut down because those people thought I’m a scammer. I was labeled a scammer even before I had a chance to vindicate myself.

[06:30] The intended value behind Igor’s marketing:

  • The reason I do what I do is quite simple. Anytime I put together a new offer, write a new email, or do anything, I remember the old Igor who was 18 years old and just stumbled across an online page, where people were bragging about making money on the internet. Making $3000, $5000, $10,000 a month.

  • I was simply reading the sales pitch and that alone got me so excited about the idea that you can make money without leaving your home and using your computer, that it changed everything for me.

[10:00] When is manipulation justified?

  • I don’t really mind being manipulative, or admitting that I am, for the sake of achieving the greater good, because I recognize that human nature is what it is.

  • If we’re really honest about it, you need to manipulate people into new ways of thinking.

  • I see manipulation as just a gun. Guns could be used to protect me, or it could be used to go in and wreak violence and havoc.

  • Manipulation in every form, storytelling, claim to make, selling of any kind, it could be used either way. And depending on the kind of person you are, you’re going to use it that way.

  • I think where we crossed the line is when you show them something that’s completely impossible, or highly improbable.

[24:50] Facebook is not the best place to promote anymore: 

  • Facebook is very sensitive right now about so many different things.

  • There’s this whole process that lasts 33 days and how you get back on Facebook after you get banned, you have to buy a new computer and move to a new house.

  • And it’s like, people still do that stuff for no reason, just because they feel that Facebook is the best place to go.

[27:25] Ethics behind pricing products:

  • You can’t build a business around something that doesn’t help someone else get what they want. I mean, no one’s just going to give you money just because.

  • So if you’re selling a product, whether your own or someone else’s, and you’re solving a problem of some kind.

  • So they sell gloves, and they charge like five bucks per pair. Is that opportunistic? Is that evil? Is that manipulative? Is that profiteering? Probably. But for the last 60 years, when no one needed those gloves, they had to sell them at like a 2-cent profit. So now they’re really profiting. And do they deserve it? That’s up to you.

  • People complain about that, and that’s fine, but they still end up buying, still end up paying the price.

  • Under any other circumstances, if there’s a lower supply and you have the demand, you’re providing something that people need and want, and they’re going to buy it at a price that they think is fair.

[30:10] List Building Lifestyle Podcast:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.