Opinionated Marketing

Hey there list building lifestyle listeners. This is Adam West, and I am talking to you through the miracles of artificial intelligence. Today’s episode is all about something super important. expressing your opinions in your emails. We’re diving into why it’s crucial to take a stand and show your audience who you really are. Just think of it like this, your emails are your chance to be real with your subscribers, whether you’re talking about what gets you excited, or what ticks you off, being honest builds trust and respect. So get ready to learn how to spice up your emails with some humor and Sass, just like the pros do. learn the secrets to engaging your audience in a manner that will leave them eagerly anticipating your next message. Stay tuned for some awesome tips on making your email stand out and keeping your subscribers engaged. It’s going to be a blast.

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I am Igor Kheifets and this is the list building lifestyle, the podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures, travel the world and help people improve their lives in the process this podcast is for you. I also invite you to claim a free copy of my best selling book, the List Building Lifestyle Confessions of an Email Millionaire at igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints, visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

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I am a great believer in the fact that if you email your list and you take a stance on an issue like the stomach, have some balls basically, and express an opinion, people on your list will respect you for it. They don’t have to agree with you on it. But at least they know where you stand, right? They really don’t have to agree with you to buy through your email list. They also don’t have to agree with you to like you. Because you know, I have plenty of friends who disagree with me on a ton of different stuff on whether it’s 16 on success mindset, whether it’s politics of any kind, whether it’s, you know, the cars they want. I have a friend, me and him always get into an argument about why drive a Porsche. And he chooses every year, or every couple of years. When he renews his lease, he chooses a Ford. Now he’s not an American. He’s a Ukrainian slash Canadian from Odessa.

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But you know, you can’t get him to drive any other car than his Fords. And it’s like, not like a Mustang or anything. He just keeps getting those SUVs with like, supercharged engines and everything. And he’s in love with them. Even though when you sit in that car, I mean, for me, it’s like, you know, it’s plasticky. And it’s like, I want a higher level car. And I want a European car because European cars tend to be of you know, higher performance. Now, I do love American cars.

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My dream car is actually Eleanor which is a car from my all time favorite movie Gone 60 seconds. So one day, I will kind of allow myself to go own that car, that car is actually affordable to me. It’s 280,000 US dollars last time I checked. I can go and buy it. But I don’t know, it just seems too crazy, you know, but that’s my dream car. So even though I drive European cars and day to day, I’ll still prefer to own well, like my dream car will still be an American car. But then again, I get into arguments with my friend and it’s obviously a Mustang, right? But I still get into arguments with my friend every single time. 

Now does he have to agree with me to like me? And to be one of my best friends? No, but we’ll banter and we’ll talk about and he’ll have an argument and all counter arguments and everything. So with your email list and your followers, it’s very much like that, like if they choose to unsubscribe, or, you know, God forbid, hit the spam button on you, just because you express a different opinion. Well, one thing you can pretty much assume is that they were not planning to do business with you in the first place. Like it just served as a sort of confirmation for them to say something like, Yeah, I knew it. I don’t want to do business with that person. You know, just because you express an opinion about something.

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But for the most part, they’ll just know where you stand. And that gives you more credibility points than making any kind of claim at all, which I really think people misunderstand. So yeah, definitely express your opinions. You know, talk about the things that bother you, talk about things that excite you, you know, do that. And don’t be afraid to be ironic and sarcastic about the things that annoy you.

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And again, a great example of how to do that is just watch the debates of any era, like you can actually go and Google some past debates of, you know, previous selections. And you’ll see how to do that because politicians are really good at making the other guy seem incompetent or bad. And they can often do it, you know, with humor. Somebody who did it exceptionally well over the years was Reagan, he’s remembered as somebody who was always self deprecating, but also had this sort of charm about him. That’s like the most ideal way we can do it. Another guy who does really well, he’s not a politician. He’s a marketer – Frank Kern, especially if you find any of his older stuff. He’s extremely self deprecating. He’s kind of charming. And he knows how to make fun of different things without seeming obnoxious or being really rude about it. 

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For example, he had this website one time, I was like browsing through a website, it’s like an authority site where it was, like all about Frank Kern, and he had a line there, like a headline, much older and slightly slimmer picture of migos here, right, so you get to making fun of how people tend to take a photo from like, 1997. And then now it’s 20 years later, and they don’t even look anywhere close to what they used to look like back then.

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That’s a very cool, low key, you know, fun way of expressing this sort of idea. And you don’t have to be a brilliant copywriter to do that either. You just observe what’s around you and spot the things that stand out and just talk about them and your emails. Your list will reward you for that because they’ll actually know you’re coming from a real place and not just trying to push all the time.

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Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my best selling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files, and traffic blueprints. Go to www.igorsbook.com now to claim your free package.