Opinionated Marketing

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Wondering how to spice up your email marketing with a dash of authenticity? 🌟Join us as we unveil the secret sauce of expressing genuine opinions in your emails. From cultivating trust to forging real connections with your audience, we’ll show you how injecting a touch of humor and self-deprecation can take your campaigns to new heights. 🚀 Don’t miss this engaging discussion on infusing personality into your email marketing efforts! 📧

[01:41] The Importance of Taking a Stance:

  • Emphasizing the significance of expressing opinions and taking a stand on issues in email marketing, 
  • Genuine expression of viewpoints fosters authenticity, earning respect and credibility from the audience. 
  • When you openly share your thoughts, you create trust and honesty, which helps to connect better with subscribers.
  • Just as in personal relationships, differences can coexist without diminishing rapport.

[04:01] Being Genuine:

  • Engaging with your audience authentically, whether through humor, sarcasm, or self-deprecation, can build rapport and strengthen connections. 
  • By being real and genuine in your communication, you can foster a loyal following.
  • This also underscores the effectiveness of self-deprecating humor as a tool for engaging with the audience. 

[04:53] Learning from Examples:

  • Drawing insights from diverse sources, such as the communication tactics employed by politicians during debates and the marketing strategies of industry figures like Frank Kern.
  • We can learn a lot from them by checking out what works for others, so that you can improve our own email marketing.
  • Igor thinks it’s super important to keep learning and changing our strategies so we can really connect with our audience and make our email campaigns successful.

[06:57] Igor’s Book On Email Marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.