Igor Kheifets: I'm Igor Kheifets and this is the List Building Lifestyle, a podcast
for those who want to build a large profitable email list and make six figures from
anywhere in the world. If you would like to get rich by building a large email list
while helping people, this podcast is for you. I also invite you to attend a free web
class I'm conducting this week to find out how I built a list of four-million-three-
hundred-thirty-one thousand-six-hundred-and-fifty-six email subscribers at a profit.
Secure your free seat at Igor.cx. Attend this free workshop to discover an easy
way to get 50 to 500 new email leads per day on complete autopilot without losing
tons of money. Just go to Igor.cx to attend this free web class. And now, once again
it's time to claim your list building lifestyle.

Welcome back to another addition of the List Building Lifestyle with your host
Igor Kheifets. What would you do if you were 20 years old and you learned that
your father's business is quickly growing under? Barely out of his teens, Anthony
Morrison decided to step up to the plate and use the power of the internet to save
family business by selling automotive parts online right around the time when the
country was recovering from post-hurricane havoc. People were actively looking for
auto parts on the internet. Anthony quickly pulled his father's business from his
knees and rose to become a multi-millionaire with his very first online business
venture. Since then, Anthony's life has exponentially exploded, putting him in the
fast track to tens of millions working from home. Since then he authored a
bestselling book The Hidden Millionaire, was featured on CNN, had articles written
about him in the Los Angeles Time, Chicago Tribune, and Home Business Magazine. He
did it all from selling parts to flipping domains to selling insurance leads, to
foot marketing to conducting live events. He is the Lebron James of internet
marketing. He is the men with the Midas click. Anthony, thank you so much for
joining me today.

Anthony Morrison: Hey, man. Thank you so much for having me.

Igor Kheifets: So, I have to ask. Just like I mentioned in the intro, you've got
the Midas click, which is the internet version of the Midas touch. I'm curious,
and I'm sure many of our listeners are curious, what's your big secret?

Anthony Morrison: Oh gosh, man. I've never been told I had the Midas click before
now. You know, I don't know that there's necessarily one specific secret. I think
for me when I was getting started with this, you mentioned when my dad kind of
lost his life savings in the stock market. I was going to medical school, I really
didn't have any desire to be doing any of this. This was never my plan, right? So,
I think one of the biggest things for me thinking back to then and what am I
implementing today that I was implementing then, and what is my mindset today that
I had then from when I didn't have a business at all. And I was brand new just
starting off, to today after all of this success and things that we've done. I
think the biggest thing is educating myself, I always educated myself. And also,
not being scared of what it is that I don't know. Right? I think that's the
biggest problem most people have. They want to be X, but since they don't know a
whole lot about X, they don't ever go for it. Right?

So for me, in my first book The Hidden Millionaire, the one that you mentioned
that I wrote back really when I first started, one of the principles to becoming
an entrepreneur was having no fear and not letting fear guide your life. I think
that's probably the most important thing, and my biggest secret is I've never been
scared to go after what I want. I've never been scared or felt like I couldn't
figure it out or I wasn't good enough. I've just always had this mindset of not
can I do it, but how am I going to do it? I think if people start thinking that
way and you approach business that way, you have a lot more success.

Igor Kheifets: Yeah, but you have to recognize how difficult that is and how
uncommon that is for someone to have either no fear or little fear when it comes
to stepping outside of their comfort zone. Because even top performers that I talk
to, they're usually good at one thing. Once they get good at that one thing, they
stick to that one thing forever even if their business is tanking. They're losing
everything, they're still refusing to step outside their comfort zone and go into
a new thing because of that very same fear that you've mentioned. So, what would
be the key then to either minimize it, or get rid of that fear of the unknown?

Anthony Morrison: You know, you make a point and that is that people like to stick
to what they're good at and stay inside of you called it the comfort zone. In a
lot of my webinars, I talk about that, I draw a box and I say most of us live in
this box and I call it the comfort zone box. The fact of the matter is, is that
the way the internet has changed business, it really does not allow for us the
opportunity to live inside of that little comfort zone. I'll give you a lot of
examples why, but let's just say that your passion and what you love to do was
working in retail. Right, and there's a ton of people that love to do that. They
just love the interaction with people. Retail is slowly dying, right? It's bad,
it's actually quickly dying now. There's less and less and less and less and less
retail stores, and it's because the internet is pushing them out. The internet is
changing the way that we do business.

When you look at just the way that business is done on the internet today versus
even when I got started, now you have this social media revolution where Facebook
and Instagram are changing the way that we do business. If you were a news anchor
or a news reporter or you wrote articles for a newspaper, you've had to get
outside of that comfort zone and outside of that box because guess what? Now, news
hits Twitter before a newspaper can ever get to your front door. So, the way that
I look at it is, is that the best way to eliminate the fear of stepping outside of
your comfort zone and stepping outside of this little box that you're comfortable
in is understanding that it's a necessity for growth. It's a necessity to sustain
yourself because the internet has made the world change so quickly that if we ever
get stuck inside of this little comfort zone for too long a period of time, we
become obsolete.

So, you're always having to change. You're always having to innovate. You're
always having to adapt to your surroundings, which really means create new comfort
zones and new little boxes that you can live in along the way. So, I think when
people realize that it's a necessity and not an option, they start to look at it
from a different perspective. It's kind of like if you were driving down the
highway and you saw a car kind of turned over, right? You instantly would fight or
flight. Like, you instantly say, "I've got to help the people that are in this
car." You just kind of spring into action, and you just take over. But if someone
were to give you that scenario on a podcast like this, you would stop and you
would think about it and you would think, "Geeze. I don't think I would know what
to do," or, "I don't think I would know how to do it." You would start to analyze
so much that you might talk yourself out of doing it.

I feel like we have that necessity, right, to do something that we just figure it
out. That's just human nature. We're going to figure out what it is we don't know.
I think that people need to look at business in general, and especially internet
businesses in that light. It's a necessity to change with the times because the
times are changing even if you don't.

Igor Kheifets: Yeah. So, what you're really talking about, and I'm going to try
and translate this into the way I perceive it. You're talking about the cost of
inaction, which is the necessity. So, kind of recognizing that, "Look, if I don't
accept this change, if I don't move forward, I'm going to get swallowed by the
market or something." Or, just things are going to change and I'm going to be left
behind. Then, having also the confidence as you said to figure it out. Now, this
is not a quality that I observe in many top performers that I've interviewed that
are ever [inaudible 00:08:37] with, is they do have that. They have the ability to
look into the unknown, to look down this really dark hallway where they know they
got pitfalls and traps awaiting.

They know they'll figure it out, kind of like in the Indiana Jones, the third
movie when he takes a step forward over the abyss. He kind of steps in the firm
ground there because it's an illusion. That's what they have. But once again, this
took me years to cultivate to a very low level, and even today the one driver I
used to motivate myself into action is actually fear. Fear of the consequence that
come from the inaction, because that seems to drive me more. So, what are you more
driven by? Is it the getting pleasure, the excitement of creation, is it the fear
of failure? What is it?

Anthony Morrison: You know, I think for me I like building things. I think it's
the thrill of the success more so than the fear of missing out. People call it
FOMO, right? I don't have a lot of FOMO in my life. I think for me it's the thrill
of being able to succeed and to build something from scratch, and to do it a high
level. I remember when I started my first business selling auto parts, for me the
excitement and thrill and the driving force behind my action was just simply
recognizing what I was doing it. You hear people tell everybody to figure out
their why all the time, that's a very popular statement with all personal
development teachers and internet marketer teachers. Figure out your why, figure
out your why.

Well, the reality is is that sometimes the cliches are just true. If you figure
out why you really are wanting to do this, then you can kind of build your
business based on that. So, for me it was all about helping my parents. So, the
more that I could help my parents, the happier I was and the more excited I was
and the more gratification that I got from my business. So, it of course motivated
me. Now, some people will say their real reason why they want to start a business
is they want a Lamborghini, right? So when they buy one, they feel this sense of
accomplishment and I think as entrepreneurs, we are always striving for that sense
of accomplishment, that ability to look in the mirror and say, "I did that. I did
this. I did it a high level. I'm successful."

I think once you figure out the reason why you've started a business, the reason
why you're doing what you're doing, you're trading your time for this experience
as an entrepreneur. When you figure out the reason why, you start to look at your
results and how it affects other people or how it affects your own lifestyle. It
gives you more determination, more drive, and more fire to wake up in the morning
and do it all over again, and do it at an even higher level.

Igor Kheifets: When I was interviewing Robert Kiyosaki, he mentioned something
similar. He said don't do it for yourself, don't do it for the new car or for the
big mansion. Do it for someone else, do it for another person because when you
hold yourself accountable to the people you love the most, you leave no chance to
failure. You don't take any excuses at face value. You just do whatever it takes.

Anthony Morrison: Yeah. There's no doubt that doing things for other people, at
least for me, is more gratifying than doing it for myself. I think that there's
probably a vein in all of us that feel the same way. We want to help other people,
that's why you see when tragedies and things hit and the world sees it, people
spring into action from all over the world and make donations, or they donate
their time. They want to help. So when you can reach out and help people you care
about, there's going to be a little more meaning, a little more definition to what
you're doing than, "Hey, I want a Lamborghini or a new house." So, I think anytime
you start off doing something for someone else, you're probably going to have a
bigger determination to succeed.

Igor Kheifets: Yo, it's Igor. If you're loving the content, hop on over to
listbuildinglifestyleshow.com for more free training and a free transcript of this
episode. Oh, and I'd really appreciate if you're logged into iTunes and rated the
show. It really helps. Thanks!

It's interested you mentioned donations, because a few people notice, and I know a
few people notice because I've been studying you. I've been following since you
launched, I think it was the mobile economy on ClickBank years ago when I was just
getting started. Or, maybe it was your brother. I don't remember. I only recently
found out that when the hurricane hit, and I know it happens occasionally over
there in the US, but one of those times when the hurricane hit you donated $15,000
to a family who got really beaten up by the hurricane and got in trouble. You
actually donated $15 grand out of your own pocket to a complete stranger.

Anthony Morrison: Yeah. I think that was probably an article you read about
Joplin, Missouri. It was actually a tornado that went through there, it was a huge
tornado. Might as well have been a hurricane, it was worse than a hurricane. It
just demolished Joplin, Missouri, and it was all over the news, all over the
medium. People were trying to help, and so we went there and we located a family.
I'll never forget, I walked in the hospital and the guy was there. He had a broken
hand and was really screwed up. His wife had had a tree branch literally impale
her leg all the way through. It was just through her leg. So, my brother and I
both donated some money to help them, but then we also ... One thing that I love
to do is to ... Look, we can afford to help them ourselves, right? But, I also
think that when you get other people involved and when you give other people the
opportunity to have their eyes opened to the fact that they can help people as a
community and as a society. If we choose to help people, we can.

We reached out to our Success Connection Groups, my training that I did with my
students every week. We had them actually donate some money as well. I gave away
some courses, they donated some money. Together between [inaudible 00:15:46] and
myself and then our students, we raised like $15,000. We were able to help them to
get them a new vehicle because their car, they didn't know where it was. It was
gone. But you know, being able to do that kind of stuff, I feel like it's also
grounding. It makes you realize that when you're successful, you don't have to
have the $50,000 watch just to make yourself feel accomplished or happy. You can
take that money and help other people. A lot of people will tell you ... By no
means am I sitting here saying that we don't have expensive cars and jewelry and
stuff like that because we do. But I think that it's also important, just as
equally important to remember that when you can afford that kind of stuff for
yourself and you're having success, to try to use your money and your influence to
help people that need it most.

Igor Kheifets: Yeah. Of course, anyone who's been watching your videos knows you
drive a Rolls-Royce. You invest in real estate, et cetera. But still, most people
that make a lot of money, again, at least from the circles that I've been to and
from circles that you're probably part of us as well. Most people don't go out of
their way to save a family. Especially at the moment that family needs it most, a
lot of times people do it when it's convenient for them but not so much when the
other person really needs it.

Anthony Morrison: Yeah. I think that there's also ... I think that we all get
caught up, especially internet marketers. We're attached to our business all day
long, and I think that we get caught up in what we're doing and we don't
necessarily always see the opportunity to help people, and we don't always
recognize that that opportunity is passing by. When it's brought to our attention,
I think that other people in our industry are really good about remembering where
they came from, about remembering that helping people is important. A few years
ago, I think maybe three years ago or so, maybe four. There was a little boy in my
hometown, that he had been battling cancer. I think he had leukemia, I think for
his third time. I can't remember how old he was, man, he was just a baby. Four
years old maybe, three? His parents were kind of torn between live in the hospital
with him or leave him at the hospital and ... They still had to work, you know?
They still had to pay their bills, not to mention the hospital bills but certainly
just their regular bills.

Their businesses were working with them and stuff, but what I did was I brought it
to the attention of our community, the internet marketing community and the people
that I know. We raised I believe it was close to $40,000 for that kid just from a
few emails that I sent out and Facebook. We were able to give his parents $40,000.
We were able to allow them to spend the last year of his life with him instead of
at a job. Really just, you know, overall piece of mind and relieve stress. I think
it's just a matter of bringing it to people's attention, right? But, I think
mainly that people in our industry are good people. They're so busy chasing the
next opportunity or the next trend that sometimes we remove ourselves from society
and from what's going on around us. So, anytime somebody kicks us back into
reality I think that mainly we're good people and we try to do what we can to help
people.

Igor Kheifets: Yeah. I see the truth in that. I've been known to close myself off
from the outer world, especially when working on a new project or something. I
really don't like going outside. The most I'll go outside is probably across the
street to a coffee shop, to an Israeli coffee shop here. You're right that we are
getting really good at building a wall around ourselves in order not to have the
outside world to distract us from the thing that we're really passionate about,
which is creating marketing. Which is, again, kind of counterintuitive because the
reason we got into the business in many ways is about helping other people. For
me, it was also about my parents because I'm a son to an immigrant family. My
parents immigrated to Israel when I was 12 from Ukraine. For the next 10 years, we
suffered pretty much like every single day. My parents ended up deep in debt by
the time I was a teenager in my late teens. So, just like you I had to step up and
pull everyone by their ears. Eventually I did, after a few years. After about five
years or so.

What I noticed is that over time, unlike you, I kind of took more steps to get
away from that and just focus on the business because I realized that that's what
keeping everyone fed and warm and secure. Anyway, so I know we don't have much
time left unfortunately, you're a very busy guy. So, but I do know that you also
have a free training in store for list builders. So, can you tell us a little bit
more about that?

Anthony Morrison: Yeah, sure. Look, one of the things that I always look to do is
help people do what I'm doing, right? I don't like to teach people ... A lot of
people will teach things that they're not really doing. I know you teach solo ads,
you actually do solo ads. I feel like that's the best mentor. That's the best
teacher, that's the best trainer. That's the best education you're ever going to
get, because you're getting it from someone who's doing it and living it everyday.
So for me, what I'm really good at is building an email list and then building out
a monetization sequence, something that monetizes that email list over the course
of two to three years. Not two to three days or two to three weeks or two to three
months, but two to three years. So that as you build your email list, you know
that six months from now, eight months from now, a year and a half from now.
You're still going to have the opportunity to be making money from that email
list.

I've always looked at email marketing as a longterm play, I've always looked at it
as an asset, and I've always looked at it as a sustainable business. It is if you
understand that the ways to monetize that list and how to do it over the longterm,
and how to have it all set up ready to go. So, what I'm doing on this webinar is
I'm going to show my eight figure formula. Russell Brunson called me and said,
"Hey, look. We've got this award for you, we want you to come out to this
ClickFunnels event." That was earlier in the year, and we've got this eight figure
award. So I flew out and I got this eight figure award, and I thought it was kind
of cool. I got a ring too, which is pretty dope. So, everything was pretty cool.

But, it sparked my interest and that's why I love what Russell does. I love what
ClickFunnels does, because they're always sparking my interest to do more things.
I realize, I'm like, "Wait a minute. I have this eight figure funnel. It's
duplicative, it's something I can teach people how to do." So, why don't I do
that? That's what I'm doing on this webinar. I'm showing you how I constructed
this eight figure funnel. It all starts at building your list, and then how you
can literally tap into and use that same funnel because it is built out, and it is
two to three years long. So, that's what we're doing on the webinar. It's great,
it's a great opportunity for people who are brand new to list building, to get in
and do it right from day one. Then of course for the listeners that have an email
list already or they've been doing this for a while, it's a great way to increase
the monetization or to learn maybe how to do what you're doing at a higher level
and at a more successful level in terms of ROI. So, that's what we're doing, man.
It's a great webinar, it's a great training. I'm excited to have some of your
listeners and your students on there.

Igor Kheifets: Oh, yeah. For sure. You've hit on the right audience because we're
over here, we're all about list building, email marketing, longterm profits, big
money from small lists. And of course, seven, six, and eight figure funnels.
Although, eight figure funnels are probably as rare as unicorns. So, guys, if you
would like to find out more about Anthony's eight figure funnel and also not just
that but probably if you'd like to copy that funnel completely, too, because you
will be presented with an opportunity to do so, then you need to go and watch the
free training at igorsoloads.com/anthony. Okay, that's igorsoloads.com/anthony. Go
there, it's a free training for you. Okay? Watch it, check it out, see the eight
figure funnel. Get the formula, and if you want of course take Anthony up on the
opportunity to copy the funnel. Just so you guys know, we are running traffic to
that funnel. This funnel has been used for some time now, and this funnel
converts.

So, nothing like a converting funnel. Trust me. Again, you go to
igorsoloads.com/anthony. Grab the free training, check it out. It's really,
really, really, really worth your time if you're trying to build an income using
list building and email marketing right now, but you suck at building eight figure
funnels, which is most likely the case. So, Anthony, thank you so much for
spending some time with us today. I appreciate you sharing the value and giving us
some insights into your journey, into the way you think and into the reasons
behind your success. So, list builders, thank you so much for coming in. Until
next time we chat, have a good one.

Thank you for tuning in to the the List Building Lifestyle. Get access to previous
episodes, the transcript of today's show, and exclusive content at our website at
listbuildinglifestyleshow.com. Also, don't forget to claim your free seat at the
traffic workshop I'm conducting this week where I'm showing how I built a list of
four-million-three-hundred-thirty-one-thousand-six-hundred-and-fifty-six email
subscribers without losing money. And how my clients are pulling anywhere from 50
to 500 new leads per day on their list at a profit without any list-building
experience. Just go to Igor.cx to claim your free seat now.