My dirty little eMail secret

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With a modest list of only 1734 prospects, Igor achieved a staggering 9 sales in an affiliate contest for a Clickbank product. Remarkably, my earnings per click (EPC) surpassed those of marketers with much larger customer lists. Now, I bet you’re dying to know how Igor accomplished this feat, aren’t you? Well then, waste no time and click “play” to uncover these secrets!

[00:00] In this episode, Igor reveals the fascinating tale of how he swiftly distinguished himself in a crowded marketplace using the power of his emails.

[01:11] The Power Of Pitching Every Day:

  • Consistency in pitching every day can significantly improve your sales performance.
  • You can establish a strong presence in the market and increase your chances of closing deals.

[05:07] Desperation And The Need For Sales:

  • When facing financial difficulties, the desperation for sales becomes even more pronounced.
  • Entrepreneurs often experience a heightened sense of urgency when they need to generate sales to sustain their business.

[05:15] Initial success with pitching ClickBank offers:

  • Many affiliates experience initial success by effectively pitching ClickBank offers to their target audience.
  • Pitching ClickBank offers can be a lucrative opportunity, especially if you manage to capture the attention of potential buyers.

[07:16] Shifting Focus From Value To Pitches:

  • Some marketers make the mistake of shifting their focus solely on pitches rather than providing value to their audience.
  • It’s important to strike a balance between delivering value and incorporating persuasive pitches in your marketing strategy.

[11:18] The Negative Impact Of Neediness On List Owners:

  • Displaying neediness in your communication can have a negative impact on list owners, potentially leading to unsubscribes or disengagement.
  • List owners value relationships based on mutual benefit and providing value, rather than being inundated with needy requests.

[11:55] Stepping Into The Conversation Without Attachment To Outcomes:

  • Approaching conversations without being attached to specific outcomes allows for more genuine and effective communication.
  • When you let go of attachment to outcomes, you can focus on building rapport and understanding the needs of the other party.

[12:59] Email Frequency And Consistency:

  • Finding the right balance in email frequency is essential to avoid overwhelming your subscribers or being forgotten.
  • Consistency in email communication helps to establish trust and keeps your brand top of mind for your subscribers.

[14:17] The “Ben Settle Blitzkrieg” Approach:

  • The ‘Ben Settle Blitzkrieg’ approach is a high-impact email marketing strategy that involves sending a series of persuasive emails within a short period to create a sense of urgency and drive sales.
  • Ben Settle’s Blitzkrieg method emphasizes the power of frequent, strategic emails to capture attention and generate results.
  • One effective strategy is to combine Ben Settle’s email marketing system with podcast episodes, leveraging the audio format to deliver valuable content and then using emails to drive engagement and conversions.
  • By incorporating podcast episodes into the email marketing funnel inspired by Ben Settle, marketers can provide additional value to their subscribers while keeping them engaged and interested.
  • To implement the ‘Ben Settle Blitzkrieg’ approach, marketers may send up to 18 emails within a short period to maximize the impact and create a sense of urgency among subscribers.
  • Sending a high volume of emails within a concentrated timeframe can help maintain attention and keep the message at the forefront of subscribers’ minds.
  • Marketers often experience a spike in sales on the last day of the email sequence, as the sense of urgency created by the ‘Ben Settle Blitzkrieg’ approach motivates subscribers to take action before the offer expires.
  • The final day of the email sequence can be a critical moment for driving conversions, as subscribers feel compelled to make a purchasing decision before the opportunity passes.
  • Maintaining a confident and value-driven approach in your frequent emails is key to engaging subscribers without appearing desperate or irritating them.

[15:00] Learning From Experienced Email Marketers:

  • Observing the approach and persona of successful marketers can help you understand the elements that contribute to their effectiveness and apply those principles in your own email marketing efforts.
  • By studying successful marketers’ communication style, tone, and overall approach, you can gain valuable insights into crafting persuasive and engaging email campaigns.

[17:04] Listen To More Episodes:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.