Tone it Up: How To Write With the Right Attitude

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Have you ever sent an email that was misinterpreted because of the tone? Whether you’re sending an email responding to a client or writing a post on social media, the tone you use can have a significant impact on how your message is received. Tune in as Igor discusses the importance of tone in written communication and ways to control it. 

[00:00] The podcast explores the importance of tone in written communication and ways to control it. 

[01:04] Do you like Igor’s AI-generated voice?

[02:16] How to be more strategic about your tone?

  • You want to be more strategic about your tone, you almost have to imagine that you’re having a conversation with somebody and give it context.
  • I tend to imagine the conversation as a guru to students, meaning that I get to talk from a position of authority, almost talking down right from my high mountain with all of my experience.
  • If at that moment, when you’re upset, you’re going to sit down and write an email, what you will notice is your feelings will get transferred over to paper.

[04:04] Speak the email instead of writing:

  • To have a better level of control over your tone is to not write the email, but to speak the email.
  • Transcribe everything you’re saying in real-time and you can dictate or speak your email into your phone.
  • You will notice you’ll have more control over the tone. 

[06:22] How do you model your communication?

  • Whoever you read, or whoever you listen to your favorite author influence or educator, whatever, you will unconsciously model their communication.
  • Start by consuming different, different tonalities in writing and then you’ll be able to model the ones you like.

[07:26]  Igor’s free book on email marketing:



Igor Kheifets is an amazon best-selling author of the List Building Lifestyle: Confessions of an Email Millionaire.

He’s also the host of List Building Lifestyle, the podcast for anyone who wants to make more money and have more freedom by leveraging the power of an email list

He’s widely referred to as the go-to authority on building large responsive email lists in record time.

Igor’s passionate about showing people how to live the List Building Lifestyle.