How To Triple Sales From Any Email Promotion

Welcome back to the list building lifestyle. I’m your host, Igor Kheifets and I want to share with you a part of an interview that I’ve done with my student, David Dekel. I’ve shared with you a few so far. But this one, I think it’s my favorite because David’s really drilling into how I run my promotions, my affiliate promotions to my email list. And in about 11 minutes or so, we touched on so many different important aspects of an affiliate promotion whenever you run one to any list, and that is bonuses. That is deadlines, frames or angles, the length of the promotion, like should it be a short one or a longer one? And how does the length of the promo affect the sale? It’s a jam packed episode, like the fact that it’s a short one, it really, really doesn’t matter, because in those 11 minutes, I dispense a lot of really important information. Now that I got information you probably won’t even get in a paid coaching program. Because these are from the trenches, you know what’s working right now, kind of secrets. So I wanted to share this with you, you will find it very useful if you already have an email list. And you’ve been trying to run affiliate promotions without success. And also, another caveat is you can run this, you can use these tips and techniques for running non affiliate offers. So if you’ve got an E-commerce list or you’re a coach or consultant, and you’re promoting a product or service of your own, and you want to run a promotion, like a fairly quick promotion, maybe a four or five, seven day promotion, they’ll put some money in your pocket. This will be very useful to you. They’re useful. So again, this is something I pulled out from the archives. It’s something I didn’t I never published publicly, and I’m giving it to you today, because I feel it is just gonna help you make a lot more money. So enjoy. I’m Igor Kheifets and this is the list building lifestyle. The podcast for anyone who wants to build a wildly profitable email list working from home. If you’d like to make six figures travel the world and help people improve their lives in the process. This podcast is for you. I also invite you to claim a free copy of my bestselling book, the list building lifestyle Confessions of an email millionaire at www.igorsbook.com. Get the free book plus $3,000 bonus package that includes my best capture page templates, email swipe files, and traffic blueprints. Visit www.igorsbook.com for details. And now it’s time to claim your list building lifestyle.

02:54

Igor so you do multiple frames per promotion. Now typically, how long do promotions run for you? Like is it a couple of days long thing? Was it a week long or is it a month long? Like what’s a typical promotion.

03:07

A typical promo usually runs about a week a week, I used to run promotions without a deadline and without limiting it. Because I thought that by limiting it I will lose out on the sales. But what I found out is that by actually putting a deadline onto the promo, I end up always making more sales. And a lot of times most of those sales come on the last day of the promotion. Something about deadlines that just move people into action, probably you know, the fear of missing out. And the fact that you’re not afraid of taking it Wait, meaning that you’re not as needy or not as desperate to sell which in and of itself is a very, you know, is a very good thing to present to your customers that you’re not really, you know, in need for them to buy from you. Like they can choose to buy from you and they buy great, it’s great for them. And it’s good for me, everybody wins. But if they’re not going to buy, I’m not gonna lose sleep at night. So by putting a deadline on your promos, you sort of project that to your target market, and you as a result, end up making more sales.

04:07

So a week long is typical. So now you’ve got the let’s say you pick the product, the ratios work as far as the numbers. It’s a match for your list, you kind of outlined multiple angles for it. What do you do next? Do you queue up the emails in the auto responder and just send those out? Or do you send them to a specific page with a video on it or what do you like ? What would be a good place to start like in your example if you were training me today on how to do my first promo? How would you know what I should be doing?

04:40

Okay, so there’s two ways to approach it if you’re if I was training you from scratch today, I’m not sure whether you’d be comfortable getting on video. Now if you weren’t what I would suggest you do. You create those frames and you write the emails and invite people to either a webinar that’s done by the product creator or if there’s no opportunity to do a webinar, then just mail to a sales page directly. And I would do that for seven days, every single time coming up with a different frame, right every single day, like once a day or twice a day. And I’ll just frame until I find the one frame that hits, right. So every person is going to be different. And that’s if you’re not comfortable with video or building pages. Now, if you’re a bit more advanced, and you are comfortable with doing videos and building like super basic pages in some like click funnels, for example, or any kind of any kind of drag and drop builder, like WordPress doesn’t really matter what it is, and the page doesn’t even need to be pretty can be super ugly. By the way, what I would recommend you do is you would turn your frame marketing into videos. So rather than writing a 500 word email, with your frame, and a bridge to a solution, I would do the same thing only I would say it into a camera, even like this, whether showing my face or doing like a screen capture doesn’t matter. But I would basically speak out my emails into video. And I would make a call to action in the video to sign up to either go by the offer or sign up to a webinar. Now, just for the interest of full disclosure, all the promos I ran this year all revolved around a webinar, because they all sold the high ticket program. Remember, I’m you know, when I choose something to promote, I want to make sure I’m making lots of money. So I usually choose a high ticket that offers 1000 bucks, 1500 2000 bucks, 5000 bucks. So when you want to sell something as expensive as that a webinar is what works best. But if I was promoting a $50 item, I wouldn’t do a webinar, I would do frame videos again, like I said three videos. So email to a page that contains the video, and underneath the video, I will place a link to go and buy the product. That would be I mean, it would be very simplistic. And this strategy is actually called the triangle of trust.

07:02

Right? So essentially, the email becomes like the page. So the subject line is the title. And in the email itself, you just kind of type whatever the frame is and stuff. But as far as the pages go, I mean, guys, I’ve all my pages. I mean, even to this day, I’m like I do a bunch of these videos. And it’s never nothing more than just a title, a video and a button. That’s it. Like there’s no fancy graphics. There’s no fancy backgrounds, there’s no I’ve tried all the fancy stuff when it’s a ton of work. And it never converts more than the regular stuff. So for me, there are three elements. Title, Video button. That’s it. So as far as bonuses, Igor, like, what’s your take on bonuses? What are some of your favorite bonuses to offer? Or maybe some of the ones that work best for you?

07:57

Yeah, so bonus it, I try to create a custom bonus for each campaign that I run. So usually what happens is when I do a webinar campaign, I first mail to the live webinar. And then we have a, like a timeframe, maybe one or two days where we offer a replay of the webinar. And what I usually do is before I send people to the replay, I’ll send them to a page where I will tell them about the bonus. So I want them to go and see the replay. Already excited about the bonus they’re going to get shall they choose to invest in the program. And so bonuses, I really don’t have a framework for it, I usually go off of what feels right to me. And there’s two criteria that I use to create it. The first criteria is to ask myself who bought it, right? So if I know that whoever’s buying is interested in list building, then I can even offer a bonus that’s not related to the program that I’m marketing. So for example, if I’m not getting an AdSense related program, but I can offer Elizabeth a bonus simply because I know that whoever’s coming into that page is probably interested in MS billing because they’ve been subscribing to my list. Now the second strategy is to focus on the product itself, and see what is that product helping them do and how can I help them do it better? I remember this one particular program I promoted or what that instructed people to post things on Facebook. And so what I’ve done was I said, Look, I don’t agree with a Facebook posting strategy. I don’t think Facebook posting is what’s going to work for you. And I don’t necessarily support that particular element of the program. But 90% of that program I do agree with and they do support it. So instead of you getting Facebook traffic, let me let me do something special for you. And I’ll give you some actual traffic from my list and I would mail my list with your lip. So that was actually a blockbuster bonus that allowed me to create a lot and lots of sales. Now of course if you’re just getting started, you may not have your own traffic service and you may not have many of the ideas. So the best way for you the best type of bonus for you to offer to other people is information. Okay, information products. And one of the easiest ways to create a bonus, if you’re super-duper brand new, is record interviews with experts, be it experts who created the product, or who opens the niches the product creator, or x, just general experts, you know, people that you think that your listing will be happy to hear from,

10:29

when would you recommend for someone to graduate from just promoting regular kind of products to starting to promote webinar products like when was when is that kind of a good transition, because I know that you certainly didn’t start with webinar products, it’s something you started, you know, doing maybe just recently.

10:48

So you see what’s gonna happen as you are especially going to promote lower ticket items. And at some point, you’re going to get so good at it that you’re going to feel that you’re getting underpaid, because you’d be referring to lots of sales. But at the end of the day, your income will stop growing. So you’ll sort of get really used to making $300 a day or $500 a day. And it almost becomes mundane to you. Because you’d be like, you’ll feel inside that you can do more than that. So when that happens, it’s time to graduate to promote high ticket items through webinar campaigns. And that’s until then I wouldn’t go there. Until then I would not promote webinars, because it’s really advanced, very, like you don’t even get to enter that world unless you got connections in that world. So to promote other people’s webinars, you do need to prove to them that you have a huge list and that list is actually wise, yada. So to start, I’d recommend using the same framework that we’ve talked about today, but promoting lower ticket items, which is going to be super easy for you. And the moment you’ve got some proven track record with those, that’s when you can start considering kind of laying over into the webinars seen as well, maybe on a part time basis, maybe doing one webinar every couple of months. Because again, one successful webinar, you walk away with 510 15 $20,000. I mean, my first webinar campaign that I promoted, I clearly remember it now it was for Daniel Levis, his email alchemy, I had a list of 1000 prospects. Okay, I mailed it to just a list of 8000 prospects. And it was a week long campaign with a live webinar encore webinar and a replay sequence. And they and I created the free videos, but I never gave away any bonuses. I didn’t do anything special in the back end, I walked away with $5,700 that blew me away. Because that was the most I’ve ever earned from an affiliate promotion in the span of just seven days. Because until then, I was used to promoting you know, $27 items that paid me $30 Commission’s. So to make $5,700 with those I have to literally sell 1000s you know, so yeah, there you go. That’s that you will know that right time,

13:07

don’t you get hit up by almost every day now eager about different promos and stuff. It’s

13:12

every single day, people know, they see my name on the leaderboard. So they literally started to message me. It’s like, they try to befriend me. They’re like, Oh, I have a launch coming up on the 19th. I have a launch coming up this and this. They don’t even ask me if I want to be promoted. They’re like just assuming that I’m a serial promoter. But yeah, like the feeling you get when you’re like the prettiest girl at the prom. This week, I like it.

13:35

One of the things that kind of came to mind and I that the other day where it just kind of an interesting thing was you gotta start thinking about what are some of the actions that you do today that will determine your path moving forward, like sure you could start doing this type of traffic or that type of traffic. But if you start looking at like, you know, an example where Igor chose to spend his time, back when he first got started and what it evolved to now, that’s the potential. So don’t pick something that has no potential growing further. Pick something that can evolve into something huge and big and you can take it as big as you want to an email marketing can certainly be one of those things.

14:20

Thank you for listening to the list building lifestyle, get access to the previous episodes transcript of today’s show, as well as other exclusive content at listbuildinglifestyleshow.com. Also remember to claim your free copy of my bestselling book at www.igorsbook.com. It explains how I made millions with list building starting from scratch. Plus, I’ll give you $3,000 worth of free bonuses, including my best landing page templates, email, swipe files and traffic booklets go to www.igorsbook.com. Now to claim your free package.